Skip to main content

10 Digital Marketing Tips and Tricks from Top Brands

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers.

Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics and digital marketing software, it is far easier to guess — nay, estimate — customer behavior… and cater to it! Online marketing has enabled businesses to gain treasured insights to customers’ minds.

When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth.

These digital marketing approaches will make your business visible to your existing customers online and connect you with new ones.

What is Digital Marketing Today?

Digital marketing is the use of the internet and electronic devices to make your business known to your existing and new customers both locally and internationally. It is a means of advertising done through digital platforms like social media, email, mobile apps, websites and search engines.

It today’s digital world, marketing is about connecting with your prospective customers in the right place and at the desired time, selling them with goods and service they need at the right time. This means that you need to target them where they spend most of their time and in this case, it is the internet. Digital marketing encompasses a range of marketing activities such as content marketing, email marketing, search engine optimization, mobile marketing and more.

That being said, below, we’ve compiled a list of the digital marketing tricks used by all the famous business brands in the world.

1. Combine SEO and Content Marketing

SEO used to be a function of coding. Today, most of the metrics included in Google’s algorithm have to do with content and the engagement you win through the distribution of great content. Using various types of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.

More content – As more businesses embrace content marketing, competition continues to get tougher. Everything you do online is drowned in noise and information overload. If it’s SEO many businesses are doing it. If it’s posting good and original content, many are doing it. So, to beat them, you need to publish better and more content. According to HubSpot data, publishing at least once a week is critical for ROI and ROI drops pretty precipitously when you publish less frequently. However, it’s not about quantity or quality, but an ideal mix of both.

Valuable content – Content should be entertaining, informative, or make the reader feel something. Valuable content encourages subscription to your email, sharing, comments, and other actions that contribute to ROI.

Original content – Content can be audio, video or text but when you decide to use one or all of these digital content, ensure it is good and original. If you can’t create unique, compelling and good content by yourself, you can hire an expert to create content for your website and social media platforms. This is where you will need a powerful content marketing plan like never before.

Appropriate content – As you can see from this infographic from Occam’s Razor, you need to produce content that’s right for each stage in the conversion process (and your metrics need to match your goal with each piece of content).

digital analytics
Image courtesy of Occam’s Razor

Knowing where a visitor is in the conversion process isn’t always easy, but, if you’ve done a good job of coding content (applying tracking codes so you know what type of content drove them to visit your site) and use tools that let you track where visitors have been before, you can make an educated guess as to what content they need. By delivering the right content at the right time, you’re more likely to convert visitors.

Reach is important. The more visitors you bring to your site, all things being equal, the higher your ROI. This is one of the reasons it’s important to have several social platforms and have links on your content so visitors can easily share your content. You should share your content once it’s published and here’s a schedule recommended by Kissmetrics:

wheel of digital marketing

In addition to sharing your own content, you should share content created by other great companies/ experts. Many experts recommend you share 20% your promotional content and 80% other valuable content you find.

2. Have a Visible Presence on Relevant Social Media Platforms

Being seen online is the key to success for every business, especially in today’s world where almost all businesses have gone digital. It is one of the ways to stand out from the crowd. For this reason, you need to build your online presence on social media networks of relevance. Note that there are plenty of social networks available but you need to identify where your customers spend most of their time and target them there. Pick those that are relevant to your business and prospects and build your online presence there.

3. Optimize Your Website for Mobile-First Browsing

To ensure your content is mobile friendly, your website and social media networks are accessible on desktops and mobile devices. Customers are currently using smartphones and tablets to access the web. So, it is crucial to make your website and content accessible to users on all screen sizes.

4. Use the Right Tools

Digital marketing is an amalgamation of different strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on. In order to ensure that you have an integrated marketing mix, you need the right digital marketing tools to help you run effective campaigns. You also need to develop expertise in using them and applying the insights in the right context.

5. Be Awesome at Design

Design underpins much of what makes digital marketing success. Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. Not all of us are whiz kids when it comes to design, but there are some tools to help.

Canva – is a great tool for creating social media images whether you need them for your profile or as images to include in posts. One aspect of Canva I really like is the templates that help design great looking images even if you know nothing about layout or what fonts go together. They’re constantly adding new images and tools, such as infographic templates, to help you out.

Photoshop – granted it’s expensive, but Photoshop is a great design tool. Luckily, you can now get the entire creative cloud from Adobe for as low as $29/ month if you’re in school and a little more to use for business. It used to be more difficult to use Photoshop, but now there are tons of tutorials on YouTube and Photoshop now includes little mini tutorials if you hover over the buttons.

Kuler – If mixing colors isn’t your forte, then Adobe Color is for you. It lets you import an image and get the colors used or you can choose a color to get colors that coordinate well with it.

6. Create an Email List

This should be done from the beginning of your business. If you are on the startup phase, you need to make an email list when planning. Ensure to gather people’s emails where you will be sending them any updates and progress of your business. Send them useful information but avoid spamming them.

7. Spend on Digital Advertising

Online advertising, including PPC (pay per click) campaigns such as Google Ads, Microsoft Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, and mobile ads are great to support digital marketing success.

8. Use Infographics

People love infographics because they are attractive. Note that our brains can process pictures must quicker than text. A picture is worth a thousand words, and people will share them more often than texts.

Here are some examples of the best content infographics that awesome marketers have created and used to resonate with their audience.

9. Closely Watch Your Analytics

Almost the other end of the spectrum from creativity is analytics, but that’s exactly the combination you need for digital marketing success. Google Analytics is perfect for understanding critical elements of your website and how visitors navigate through it. If you’re trying to learn how to gain insights from Google Analytics, you can use the Google Data Studio to give it a test drive using data from Google’s e-commerce site.

For analytics outside of Google Analytics, a number of great tools exist. You can use individual analytics from each social network (ie. Facebook, Pinterest, etc), you can bring them all to one place by using a dashboard program such as Cognos (from IBM), or you can pay for a more powerful tool to gain more insights.

10. Integrate Strategies and Campaigns Across Channels

Integrating across these tactics can be really challenging, especially in a larger firm where different teams may manage different platforms or where different ad agencies handle different aspects of marketing, such as content marketing, paid, and social. But, integrate you must to achieve true digital marketing success.

A big part of conversion is frequency and unless efforts are coordinated, you lose out on frequency.

Let’s talk about how you go about integrating across these tactics that contribute to digital marketing success.

Strategic planning

The first step in integration is to have a strategic plan. Don’t have one, here’s a link to creating a digital marketing plan.

Coordination comes from strategic elements such as messaging, but even elements such as mission and goals help integrate efforts by creating an umbrella under which teams create posts, infographics, and the metrics used to assess them.

Creative meetings

Bringing everyone together is important. Everyone should have time to share elements they’re working on and get input from the group about ways to extend a particular effort across multiple platforms and creative efforts.

Having a style guide is a must. In the style guide, list the color palette, fonts, and approved variations so there’s consistency across your marketing efforts (including traditional advertising). Copies of various sizes and types of logos, images of the leadership team, and other graphic elements may be part of the style guide.

A master plan

There needs to be a point person in charge of digital marketing success and that person is key to coordinating efforts across teams. Some organizations have an approval process where the top person must approve everything before it goes live. I’m not a big fan of this approach because it can slow the process down and, unlike traditional advertising, digital media is a fast-flowing river where putting in a dam causes the flow to back up and allows accumulation of a lot of flotsam and jetsam, which is both stinky and further jams the pipeline.

A better strategy is to use a digital master calendar or another device, such as an app, to allow everyone to post what they’re working on, the assets they plan to use, and when the creative effort will go live. But, it’s not enough to post plans, but everyone should be required to check this master calendar every day to see where their plans fit into those already in the works.

For instance, reusing a graphic created by another team not only saves time and money, it creates a visual that helps consumers (customers and potential customers) associate the two efforts–and increases frequency.

Your Turn

Digital marketing is a must for your business success, and we hope our list of tricks will keep you headed in the right direction. These tricks are tried and tested and when you implement them effectively, you can get ahead of your competition.

If you want your business to succeed online in today’s digital world, then these digital marketing tricks will come in handy. What tips would you add to this list? Tell us in the comments below!

The post 10 Digital Marketing Tips and Tricks from Top Brands appeared first on Marketing Insider Group.



from Marketing Insider Group https://ift.tt/2xufF1m
via IFTTT

Comments

  1. I really appreciate your hard work you put into your blog and detailed information you provide. Further More Information About Digital Marketing Training Institute in Delhi So Contact Here-+91-9311002620 Or Visit Website- https://www.htsindia.com/digital-marketing-training-courses

    ReplyDelete
  2. This comment has been removed by the author.

    ReplyDelete
  3. This information is most important for marketingand read my site Digital Marketing

    ReplyDelete
  4. Thanks for the information of that you have shared here with all of us Digital Marketing

    ReplyDelete
  5. Thank's for your information that you have shared here with all of us. You have made it easier for us Digital Marketing

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. I really appreciate your diligence you set into your blog and detailed information you provide. Further More Information About Digital Marketing

    ReplyDelete
  8. This comment has been removed by the author.

    ReplyDelete
  9. This comment has been removed by the author.

    ReplyDelete
  10. Really, This article help me a lot .. Thanks for sharing your knowledgeable ideas about
    Digital Marketing

    ReplyDelete
  11. this site is very informative information .and read my site Digital Marketing

    ReplyDelete
  12. Thanks for searing article and read my site Online Marketing

    ReplyDelete
  13. This comment has been removed by the author.

    ReplyDelete
  14. Really very informative and creative contents.Digital Marketing

    ReplyDelete
  15. Thanks to read your article all tricks and trip are very helpful for beginner click here To know more information Digital Marketing

    ReplyDelete
  16. Thanks for Your Great post. Digital Marketing for more information Digital Marketing


    ReplyDelete
  17. This article which has been very useful for my learning for understanding about Digital Marketing.

    ReplyDelete
  18. Thank you for sharing such a valuable insights of digital marketing and seo marketing

    ReplyDelete
  19. As Digital Marketing Agency In Egypt we can say this is really a great piece of info, the content is very well written and drafted.

    ReplyDelete
  20. Thanks for sharing useful information,Keep sharing such blogs
    digital marketing training in chennai

    ReplyDelete
  21. Amazing, great quality work I was looking for something related now found it.... Thank you, Check or website: Digital Marketing Services

    ReplyDelete
  22. Great Post with valuable information. I am glad that I have visited this site. Share more updates.
    Content Startegy
    Content Marketing

    ReplyDelete
  23. thanks for sharing this blog .. online marketing is vast really useful if you do this properly with good strategy. i am doing my distance learning mba in marketing and this info was very useful to me.

    ReplyDelete
  24. Hello
    Nowadays Digital Marketing is a great market place. Your article is very informative for me. Thank you for your explain about digital marketing. Please visit my web page:https://dizibytes.com/

    ReplyDelete
  25. Nice post, thanks for sharing...!!

    If you want to step into the ever-growing industry of Digital Marketing then you can easily apply for the Digital Marketing Course. We have seen that Dubai is becoming a hub of online shoppers and marketers and that’s why we are launching various courses in Digital Marketing Dubai. Advanced Digital marketing course will provide the best knowledge of Digital Marketing trends to individuals from the best trainers.
    Visit: https://elearning.mindcypress.com/courses/digital-marketing/

    ReplyDelete
  26. Thank you for sharing the post keep sharing with us. Professional ecommerce website builder will help us to manage the customize the website the way we want.

    ReplyDelete
  27. Digital Marketing in Dubai
    https://www.nsreem.com/ourservices/digital-marketing/
    Digital marketing support is given with no time limit, we observe the tastes of people and we can do the marketing for their thoughts which will help your firm to be noticeable to them. NSREEM is #1 Digital Marketing in Dubai
    1632890574825-10

    ReplyDelete
  28. Nice blog. Thanks for sharing. We are offering
    online marketing company in dubai . Do visit us.

    ReplyDelete
  29. Alexross mentor is a member of the British Film Academy (BAFTA) as well as an expert consultant to the European Union’s EACA program, which I advise on which film projects to invest in.

    ReplyDelete

  30. Amazing blog! I must appreciate your efforts in writing and sharing such an amazing blog. No doubt that digital marketing is the ultimate way of growing your business on the search engine. It can help you in reaching your individual business goals of shining on the search engine. I just hire Symbicore that provides Online Marketing Solutions all over the world. I must say they are the best choice to go with.

    ReplyDelete
  31. You made such an interesting piece to read, giving every subject enlightenment for us to gain knowledge. Thanks for sharing the such information with us to read this... Web design newcastle

    ReplyDelete
  32. Thanks a lot very much for the high quality and results-oriented help. I won’t think twice to endorse your blog post to anybody who wants and needs support about this area.

    Digital Marketing Platforms

    ReplyDelete
  33. AbdullaHome website is the best online shopping in Pakistan. Our online shopping store offers you to buy the best products by using COD, Debit / Credit Card, and EasyPaisa. It takes on the pride to provide easy and immediate access to a range of demanding products and delivers quality rich products to all the corners of the countries.

    ReplyDelete
  34. PPC management Edinburgh I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article.

    ReplyDelete
  35. Your blog has wonderful information.

    ReplyDelete
  36. This comment has been removed by the author.

    ReplyDelete
  37. Great article. Thanks for sharing. If you are interested in digital marketing or looking for best digital marketing course in Lahore then, I recommend you digital training.

    ReplyDelete
  38. this type of article that enlighted me all thoughout and thanks for this.
    토토사이트

    ReplyDelete
  39. Nice post, thanks for sharing...!!

    The Advanced Digital Marketing course provided by MindCypress has taught me a wide array of topics related to the digital marketing industry. With more than 10 modules in one course, I have learned social media marketing, mobile marketing and search engine optimization.

    ReplyDelete
  40. Informative and creative article.
    Appreciate your thoughts.
    Good job.
    Keep it up...
    Ecommerce website design Dubai

    ReplyDelete
  41. I've been considering starting a blog, and your tips have given me the confidence to take that leap. Thank you for the guidance! 电报

    ReplyDelete
  42. Thanks a lot for your interesting article. I have been searching for such message for a very long time. Not all your content is completely clear to me, even though it is definitely interesting and worth reading. Goviralhost Review

    ReplyDelete

Post a Comment

Popular posts from this blog

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT

Will Durex’s rebranded packaging help solve its biggest challenge?

Durex, the leading condom brand from Reckitt, recently announced its rebranded packaging for the Singapore market. The Drum spoke to Durex Singapore marketing director Justin Lee about how this refresh will reinvigorate its marketing. The new packaging includes new labels, colours and designs of the range as well as new navigation icons to help shoppers make a better choice. As a part of the month-long campaign, the condom brand will also be making its fit guide available on Shopee’s Durex official store. Having started in the UK , the rebranding is being rolled out gradually to countries worldwide and is now available in Singapore, informs Justin Lee, marketing director of Reckitt Singapore in an exclusive chat with The Drum. He elaborates on how with the new packaging, the brand hopes to find a solution to its biggest challenge: “of debunking reasons for not wearing a condom and normalizing this habit amongst the consumers.” The rebranding is part of Durex ’s year-long initiative

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur