Skip to main content

Deadpool and Old Navy snap up top accolades at The Drum Digital Advertising Awards US 2019

Deadpool and Old Navy snap up top accolades at The Drum Digital Advertising Awards US 2019.

The awards ceremony took place last night (13 November) at the Edison Ballroom in New York with Assembly Media, 20th Century Fox, PMG and Old Navy taking home the top accolades.

20th Century Fox put to Assembly Media to create a buzzworthy, relevant PR moment around Deadpool 2 to help them surpass the record box office sales set by the original motion picture.

The campaign saw Cameos on Google utilized for the first time with Deadpool as himself, answering not only questions about himself but also some of the most popular generic and out of the box Googled questions out there.

 

 

On why they chose this campaign for the Grand Prix and Best Video Campaign, the judging panel said: “This was a unique execution and a brilliantly creative way to use search. It’s a great combination of bringing Deadpool 2 to a somewhat new version of Google search results... everything old is new again, but more fun and interactive!”

As chair of the judging panel, Marc Mallet, vice president, performance advertising Disney Advertising Sales awarded PMG the Chair Award for its work with Old Navy.

The brand took to the skies of America to authentically represent its commitment to gender equality by sky typing inspiring messages over Los Angeles, San Francisco and New York City.

The Sky’s the Limit campaign encouraged women and girls to look up and be inspired, not only on International Women’s Day, but every day with empowering phrases in the clouds including “Shatter the Ceiling,” “Women’s Day Every Day,” and “The Future is Fearless,” among others. To maximize impact, PMG integrated influencer marketing, social amplification and digital editorial extensions.

lana
 
Loading...

On why he chose this as his winner, which also won Best Paid Social Campaign and Best Cross Platform Campaign, Mallet explained: “This campaign struck me for its innovation and varied use of creative tactics in making a strong statement on 2019’s International Women’s Day. From influencer marketing to social amplification to the decidedly old media tactic of skywriting it is a truly unique campaign that stood above the rest.”

Another top win of the evening comes from AdsWizz, who were awarded Best Overall Technology for Programmatic Trading and Most Effective Programmatic Media Partnership. 

On the former, the agency won for its AdsWizz Digital Audio Advertising Platform, which powers the digital audio advertising ecosystem. The end-to-end platform has become the industry standard for digital audio advertising for both major ad agencies and leading audio publishers. 

"They had already cornered the audio market and pushed innovation to the top of their agenda," said the jury. "They have also proven success for advertisers, users and media owners and as audio grows in popularity, their full suite offering and innovative formats will stand out."

Full list of winners:

Grand Prix/ Best Video Campaign

Assembly Media for 20th Century Fox / Deadpool 2

Chair Award/ Best Paid Social Campaign/ Best Cross Platform Campaign

PMG for Old Navy

Most Effective Media Agency

m/SIX North America

Best Trading Team/Desk

Mindshare for Unilever

Best Use of Creativity

PadSquad, Cadreon for Hulu

Best Mobile Campaign

AdColony for Toyota

Best use of Performance

Cramer-Krasselt for T. Marzetti/Marzetti Veggie Dips

Best Search Campaign

PMG

Best Attribution Solution

Flashtalking

Best Branding Campaign

PadSquad, Cadreon for Hulu

Most Effective use of Data

January Digital for David's Bridal

Best Overall Technology for Programmatic Trading

AdsWizz

Best Campaign Optimization

Wpromote for The Honest Company

Best Creative Optimization

Aarki for Mobilityware

Most Effective Programmatic Media Partnership

AdsWizz for Cox Media

The Drum Advertising Awards US took place at the Edison Ballroom, New York on Wednesday 13 November. To register your interest for 2020, click here.



from News https://ift.tt/2q22nJV
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
11 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
8 comments
Read more

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

An SEO expert’s day is filled with a plentitude of activities to rank well on Google , starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, which take up a large portion of the week. Before you can even think about finishing less-important SEO tasks, you are already running out of time. The truth is some tasks are too boring to complete at the end of a tiring day. But you can’t leave it on the table to handle some other day, as it will only overshadow other, more important tasks. So, what’s the way out? The good news is advanced online tools can handle your boring SEO tasks, helping you save at least one day per week for creative activities. Here are some of the boring SEO tasks you can automate now and save yourself from performing these tedious activities. 1. Automate SE...
1 comment
Read more