Best Free Online Marketing Guide For Online Entrepreneur

In this episode of Delivering, host Jason Rodriguez interviews Lauren Kremer—past Litmus Live speaker and our new Events Manager—about how we’re adapting Litmus Live in 2020, what it means to be Litmus Certified, The Email First Awards, and how email marketers around the world can learn at Litmus Live Everywhere. Episode Transcript Jason Rodriguez: Welcome to Delivering, a podcast about the email industry from strategy to design, code to leadership, and everything in between. I’m your host, Jason Rodriguez. Delivering is brought to you by Litmus, the only platform trusted by professionals to help you send email with confidence every time. Over 600,000 marketing professionals use Litmus’ tools to build, test and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus , and start sending better emails today. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter usin...

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off stage? I’m excited to kick off a new way to hear from our past presenters with Litmus Live Interviews. Each month, we’ll be connecting for a catch-up visit to see what’s changed from their topics and find new ideas or pieces of advice. We’ll be adding interviews here on the blog, recorded sessions on the Litmus Live Everywhere site, and more. COVID-19, natural disasters, local emergencies: How to pivot your email program around unplanned events With COVID-19 still being top of mind for marketers around the world, I was wondering about strategies that companies can take when it comes to communicating with their subscribers around unplanned events, be...

Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand voice and email quality consistent? Experts from Litmus and Salesforce sat down to discuss the three elements of a scalable email program: people, processes, and tools. You can watch the full webinar on-demand here , but this post marks the first in a series breaking down the best tips for scaling your email team. Today, the focus is on the people within your email program. What it Takes to Scale Your Email Program In this on-demand webinar, experts from Litmus and Salesforce share the secrets to growing your email program the right way. Watch our webinar →   Scaling the human side of your email program Creating and managing a team of email experts is no small feat, and it can be particularly tricky during times of change or growth. On one end of the spectrum, you...

Our team here at Litmus absolutely loves to hear from customers: how they’re using our product, improving their workflows, and finding increased value in email marketing. We like to hear what you love about Litmus and what we can improve. G2 Crowd, a popular platform for unbiased user reviews, is a valuable source of honest customer feedback for us—and their recently released spring reports made us incredibly proud. We’re so excited to share that Litmus has been named Spring 2020 Leader in G2 Crowd’s Email Testing category as well as a winner in 10 additional categories.  Litmus Voted Leader in Multiple G2 Crowd Categories for Spring 2020 For 5 quarters in a row, Litmus holds the Leader for Email Testing badge, based on honest reviews from real people who use Litmus every day. The G2 Grid for Email Testing ranks testing solutions by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact). Products in the lea...

[Ebook] The Three Pillars of Successful Email Marketing | Part 2: Post So you’ve sent your perfectly planned and executed email campaign —now what? It’s time to master the second pillar to email marketing success: gathering the post-send insights that help you learn from your work and improve future emails. Why nailing your post-send analysis is so important Without taking the time to understand how each email performs, you risk straying away from your audience without realizing it. But if you master this part of the email process, you can learn from your past work, understand what resonates with your audience, and make data-driven decisions on how to improve future campaigns. And that has a measurable impact on overall email program performance. Brands that use third-party analytics tools see an email marketing ROI that’s 10% higher than that of brands that only rely on metrics provided by their ESPs. In this ebook, you’ll learn everything you need to know to create a ro...

Email has the potential to be a real game-changer when it comes to uncovering insights that can supercharge your marketing. But how do you effectively use this channel for all that it’s worth? For starters, you need to get organized and be intentional about the entire email process.  Here at Litmus, we believe there are three crucial pillars to email marketing success —and only when you master all three can you build a state-of-the-art email program that can positively impact your entire marketing mix. The three pillars of a successful email program—PRE, POST, and PERFORM—help you take a holistic view of your email program. We’ll take a deep dive into every single one over the coming weeks.  Let’s start with pillar one: PRE | Set your campaigns up for success. Download the ebook and learn how to: Curb content chaos and plan campaigns more effectively  Consistently send emails that are beautiful—and error-free Automate your workflow to reduce manual, time-consum...

In this episode of Delivering, host Jason Rodriguez interviews Kait Creamer , the CRM Marketing Manager at Framer , about her recent career transition, being an email marketer on a new team, and how email marketers can leverage emotional intelligence to improve their work and everyday lives. Episode Transcript Jason Rodriguez : Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. I’m your host, Jason Rodriguez. Delivering is brought to you by Litmus , the only platform trusted by professionals to help you send email with confidence every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus , and start sending better emails today. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringP...