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Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Ivd6VU via IFTTT
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Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2IRiLWq via IFTTT
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Last chance: Search Marketing Expo Rates Go Up In 2 Days!

Time is running out. Pick your pass and register now! Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/31d9JJH via IFTTT
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Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small businesses. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nluTPr via IFTTT
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This decade’s most important marketing question: What data rights do advertisers possess?

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2FGgsUS via IFTTT
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How and where to fight for your marketing budget

While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You’ll want to ensure you are in a position to power back during the recovery. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32IClMw via IFTTT
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Join us online Oct 6-8 for MarTech

Identify, evaluate, and implement time-saving, profit-generating marketing technologies all from the comfort and safety of your own computer. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3hjf2gr via IFTTT
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