Best Free Online Marketing Guide For Online Entrepreneur

One of the most challenging parts of producing high-quality content is finding and sourcing accurate statistics and research. You’ll often go down the sourcing rabbit hole only to discover that a statistic is from 2012 or that the study’s sample size consisted of just a few people—and that’s only after you make an effort to dig deeper. With many outdated and misleading statistics crowding the first page of Google, how do you know which stats are legitimate? How can you use research to strengthen your content rather than regurgitating the same old stats? In this article, we’ll look at some commonly cited statistics and see how they hold up today, as well as share how you should approach research in your own content efforts. You do not have the attention span of a goldfish. As a marketer, you’ve likely heard that your prospects and customers have an average attention span of a goldfish—or according to some, less than that of a goldfish.  Thanks to an overload of information an...

I recently faced a familiar scenario: My team wanted to buy a new SaaS tool, so my boss asked me how much budget to request. I had no idea about pricing, so I Googled around and asked for pricing tiers from several vendors in the space.  Unfortunately, I received a handful of all too common, unhelpful responses. “Let’s jump on a call for a demo and maybe we can talk about pricing at the end.” “Please fill out this form to download our white paper so that you understand the value of solving this problem.” “Have you checked out this blog post, this video, and this infographic? I can send you more links to more information about our product if needed.” Despite me just wanting a rough estimate to forward to my boss, all the reps wanted to put me through their traditional funnel—when I didn’t even have a budget! Several reps even tried to start by educating me about the problem, despite the fact that I had already already bought in on solving the problem and using a SaaS tool ...

Back in 2016, I read a book called  Sprint  by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. And so, the concept for a digital PR service was born. The goal was simple: validate demand or move on. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. To my surprise, I closed my first client in under two weeks. Another three came on board 45 days later. My service startup quickly grew and became a platform to identify new problems we could solve for clients. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Today, Grizzle is a full-serv...