Best Free Online Marketing Guide For Online Entrepreneur

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. LinkedIn  just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page? According to LinkedIn, Product Pages is a hub for brands to promote their products and grow their businesses, for product users to share their experiences and be recognized for their expertise, and for buyers to make confident decisions about products in a trusted environment. The main goal of LinkedIn Product Pages is to help organizations highlight their offerings. This feature can help B2B companies generate highly-qualified leads on social media and build a p...

Data makes the world go round, and knowledge is indeed power, now more than ever. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority.  The problem? An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities .   So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools? Data analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications .  This makes it much easier and quicker to manipulate your data, and from those results, identify patterns and trends in business ...

Ever wonder why B2B social listening is considered a black hole in terms of ROI? On this podcast episode of Radically Transparent , I decided to catch up with Saif Ajani , CEO and co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of B2B social listening. He explains how much social media can influence a product roadmap and talks openly how to treat social as a place to gather business intelligence to make actionable business decisions. Listen to the Podcast: Like What You Heard? Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now . Created and hosted by Jennifer Gutman , Oktopost’s Director of Social Strategy, each episode features a B2B marketing leader to share their radically transparent truths behind being a modern day marketer using social media to grow ideas, take risks,...

Traditionally, seasonal shopping and holiday sales are B2C centric—Santa Claus is known for making toys, after all, not Cloud ERP. But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings.  Nearly two-thirds of all buyers are more likely to open and read marketing emails during the holidays . Mostly because they’re looking for deals and discounts. What can you do to ensure your holiday greetings (and offerings) not only stand out in your prospective customers’ inboxes but also help drive sales? Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. The reasons are simple: businesses are looking to spend what remains of their annual budget, and are starting to plan out their corporate purchases for the upcoming year . These factors make the holiday season a perfect time to engage your leads and clients...

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. In this podcast episode of Radically Transparent, Jennifer Gutman , Director of Social Strategy at Oktopost hosts Sivan Felder , co-founder and CMO of TwoHeads  a video marketing firm, to share her unfiltered insights into the challenges of video production, the psychology of video and actionable tips to create high quality, inexpensive video content for social media that can impact business initiatives in a powerful and truly authentic way. Listen to the podcast:   About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Born a consummate storyteller, Sivan has spent her career working in the video industry, and now serves as the co-founder and CMO of TwoHeads , a video marketing firm. She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd...

Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. We called it “our most important product release of 2020” (even though we have a few more exciting releases in store for you this year!), hoping our customers will back up this statement – and indeed they do. We’ve already received lots of positive feedback about it. Here is one: Social BI is absolutely unique in what I’ve seen in the industry. The ability to quickly build custom reports based on any set of social data and parameters, across all your channels, is a game-changer for us. I look forward to get insights that will help us drive more opportunities,” says Leah Dekalb, Social Media Manager at Druva. If you haven’t tried Social BI yet, we encourage you to do it today! Go click on the new dashboard icon in the platform’s sidebar and start building your own social analytics experience. While our customers are exploring Social BI and creating their ...

We’ll just come right out and say it:  Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet. So on the season finale of  Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show, host Colin Day, Managing Director EMEA at Oktopost insisted on putting me in front of the mic, as our Director of Social Strategy , to give you a deeper look at the series you have grown to love and share how my non-conventional marketing background has given me my social media marketing super-power when it comes to leading our employee advocacy program. Listen to the podcast:   Want to Hear More from Experts Across the B2B Marketing Industry? Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes. Looking to Learn More About Running an Employee A...

Following the success of our From the Experts webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media? Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. It’s because social media is the third-largest engagement channel just after email and website . In a world that is constantly evolving, in order to stay consistent, competitive, and current, we need to up our digital transformation game. As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency...

Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast,  Stefanie Amini and Melanie Amini , the co-founders of Gossip Media   guide the conversation on this episode of  Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show. And no, you are not reading double! These marketing gurus are identical twins with a long standing career in building start-up marketing strategies and helping larger organizations “think like a start-up”. Along with host Colin Day , the Amini twins bring an additional layer of easy-going, funny and endless enthusiasm to different aspects of growth hacking and influencer marketing, all while spilling secrets on how to fine-tune any content marketing strategy. Listen to the Podcast:   About Stefanie Amini and Melanie Amini Helping to grow over 70 start-ups, co-founder twins Stefanie Amini and Melanie Amini focus the mission of their marketing agency, Gossip Med...

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? On this podcast episode of Stuff You Should Know About Our Changed New World , we’re excited to bring you Zev Brodsky , Content Marketing Manager at Perimeter 81 and the brains behind their entire content strategy. With Colin Day , Oktopost ‘s Managing Director EMEA as your host, these two marketing gurus dive head first into the tactics content marketers need to expand audiences and connect with them in such a way that grows sales and increases revenue. Listen to the Podcast: About Zev Brodsky: Zev Brodsky is a seasoned content writer, manager, podcast host and strategist with a strong track record in engaging audiences across the cybersecurity and Fintech industries. He is currently leading the content strategy at Peri...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker Sounds familiar? Though coined over a century ago, this phrase remains painfully true today. Especially when it comes to complex buying processes like B2B transactions.  Believe it or not, over a third ( 34.1% ) of businesses admit they don’t use any attribution model to measure marketing performance. Simultaneously, only 13% of B2B marketers consider the impact measurement and tracking capabilities of their business excellent , with 40% describing their business as “needing improvement.” In the data-driven marketing world of 2020, this should no longer be the case. We don’t need to tell you that B2B buyer journeys are rapidly migrating to the digital realm in the “new normal” of 2020. With that, dwindling marketing budgets are pushing businesses to optimize measuring the effectiveness of marketing and advertising efforts. Numerous attribution models exist to help y...

We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said, “without big data, you are blind and deaf and in the middle of a freeway.” But what in tarnation can we do with the infinite amounts of marketing data we are collecting? In a genius exploration of the many ways in which to use data to your advantage, Shaun Ma , the Global Director of Strategic Services of  MarketOne International , gives away all his data secrets that will have your mouth to the floor on this podcast. A must-listen episode of “ Stuff You Should Know About Our Changed New World ” for any marketing or sales professional looking to make sense of customer data, hosted by Colin Day , Oktopost ’s Managing Dierctor EMEA. To catch the conversation, you can subscribe to our channel B2B Marketing Now wherever you get your podcasts or listen below. Listen to the podcast: Like what you heard? Follow Oktopost on LinkedIn , Twit...