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Showing posts from June, 2020

3 Ways of Outsourcing your Advertising Work for Small Business Marketing. Tips for Beginners

How to Outsource your Advertising Marketing Work: Digital Marketing Tips for Beginners   If you are not a company or big business house, it’s always wise not to pay a hefty amount to some... -------- Please also visit our advertising sponsor Adsnity.com from Online Advertising n Marketing| Business+ Sell+ Promote https://ift.tt/3ij5Dqn via IFTTT

Is Email Really Cost-Effective? The Email Marketing Audit

Email marketing is an important communication tool for consumers and brands in 2020. Today, marketers understand the importance of not only an effective email strategy, but also staying on budget. With every marketing dollar needing to make an impact for small and large businesses alike, brands need their marketing channels to produce leads and impact return on investment (ROI). With more than 319 billion emails sent daily by 2021, it’s important to revisit how budget-friendly email is and what you need to create a successful campaign. Are you considering investing in email marketing or increasing your budget? Read on to discover our email marketing audit as we dig into your burning question: Is email really cost-effective? Email marketing audit: Is email really cost-effective for your brand? Email marketing continues to grow in popularity amongst brands and consumers, which means there’s more competition in the inbox for you to stand out. To keep your bottom line in check, you n

Increase Your Newsletter Revenue with Affiliate Marketing

This is a guest post from Tatiana Buyanova at Travelpayouts Affiliate Network. Newsletters are not only a way to communicate with an audience, but also a tool for earning money. Affiliate marketing is one of the most effective ways to give additional value to your readers and monetize your mailing list. In this article, you’ll learn how to increase your newsletter revenue with affiliate marketing, as well as receive practical tips on choosing affiliate programs and increasing conversion rates. What is affiliate marketing? Affiliate marketing is the process of earning money by promoting another company’s services or products. It works in three simple steps: Find a service or product you like. Promote it to your audience. Earn a commission for each sale that you make. Advertisers share a piece of their profits with affiliates who generate sales. The commission rates vary, based on the niche you chose.   Niche Average commission Ecommerce  3–6% Software 10–15%

Reevaluating & rebounding

This article was originally published on Destination CRM . Now that we’re several months into the COVID-19 pandemic, many people are settling into their new workdays at home and may even be getting into a routine at this point. While even health experts are unable to put a timetable on a return to “normal,” the day will come when the pandemic is a memory and we’re living in a business environment that might be “back to normal” in thought, if not in practice. It’s important to use some time now, before the shift happens, to think through the transition plan for what coming out of this phase looks like—taking all facets of your business into account. Revaluate culture & what “returning to work” looks like While you’ll likely have very little agency in the timetable of when you will be able to return to your office, you can, and should, take the time to figure out what that return looks like for your organization. When everyone is finally allowed back, it will look very different

How to Build Links Using Google Alerts

Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools . No, I’m not talking about the ones you already use like Google Search Console and Google Analytics … They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them. And today I am going to show you how you can build links using Google Alerts . What is Google Alerts? As the saying goes, if it isn’t on Google, it doesn’t exist. Google is the most popular search engine in the world. Their database contains hundreds of billions of web pages and is over 100,000,000 gigabytes in size. Because of their massive size, they are able to crawl web pages more frequently than any SEO tool including my own, Ubersuggest . This is precisely why you want to start using Google Alerts to build links. So, what is Google Alerts? As I mentioned above, they have a bigger database of web pages than any other lin

'Banks are always blamed' – as recession looms, finance grapples with consumer sentiment

As normal pre-pandemic lifestyles hesitantly resume and the coronavirus recession looms, 2020 will be a critical year for banks. With unemployment poised to skyrocket and businesses on the brink of collapse a s the advancing recession hits, banking needs to be the ally this time around.  The aftershock of the 2007/8 recession was felt far and wide and even today traditional banks still grapple with blame for their role in the crisis. The residual distrust in banks has, in part, paved the way for fintech banking to scoop up wayward customers.  During the pandemic, traditional banks and fintech were the lifelines for many people and businesses, proving themselves to be a friend in a time of need. As governments look to banks to help save the global economy from collapse, will this newfound trust resume?  “The high street banks have had a good virus, and the vast majority have done some really good work, engaging with their customers, making sure that they understand what's availa

Is Entrepreneurship in Your DNA?

Is Entrepreneurship in Your DNA? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sydni Craig-Hart In this episode of the Duct Tape Marketing Podcast , I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women business entrepreneurs and minority business entrepreneurs. They work with brands in retail, technology, financial services, wireless and with associations. Since their start in 2006 they have worked with small businesses and organizations in 79 different industries, build an engaged community of 30,100+ diverse-owned small businesses, delivered 437 classes, workshops, webinars, taught 9,800+ small businesses and entrepreneurs at our live events, and researched and created over 10,000 pieces of original content. Questions I ask Sydni Crai

Why companies choose print ads over digital for value statements

A recent publication of the Sunday New York Times had six different full-page print ads from big-name companies like Mastercard, Campbell’s, Olay, and others. As many of you have probably heard in the past, print — and especially print advertising — is supposed to be dead (though it’s not technically ad dead as we’re all told) . But still,  what’s causing this semi resurgence from major brands over the past couple of months? With coronavirus and America’s issues with racism and inequality taking over the news, brands have decided to turn back to full-page and even full-text ads to reach their audience. Why companies are choosing print A majority of these full page ads are focused on showing how the brand is making changes to better itself or how it will attempt to rectify past mistakes. The companies are choosing to use a more permanent medium to really showcase their stance rather than relying solely on a fleeting digital ad or quick ad spot on a streaming platform. While these

5 Amazing Ways Influencers Can Boost Your Email Marketing ROI

Everything about marketing that long used to be only about products and services has changed since decades. Now, people buy relationships and stories. That's where influencers come to play. With a massive following on social media, influencers are changing the way we approach modern marketing. In the words of marketing guru Jeff Bullas, "Influence marketing is an art and science. Art is the crafting and creating of content that adds value to people's lives, personally or for their business. The science is the tactics and tools of building tribes and followers on the big social networks." When you look at the Rakuten's 2019 Influencer Marketing Global Survey Report , it makes sense why influencer marketing is a game-changer: 65% of people learn about a new product or brand through a social media influencer at least once a week. 87% of clients were truly motivated by their favorite influencers to purchase a product. 74% of buyers were ready to spend at lea

Monitoring what matters: Social listening post 2020

It is imperative that brands find ever more innovative ways of conducting deep audience research, to keep pace with a world that is ever in flux. Social listening tools have emerged in recent years as an effective means of gleaning these crucial audience insights in real time. A live webinar hosted by The Drum, in partnership with Meltwater looked at the state of social listening and audience research . The webinar also showcased how Agatha Christie Ltd uses media intelligence to craft a content marketing strategy that captivates. Hosted by The Drum Network editor, Chris Sutcliffe, the webinar also offers advice from our experts on how to deploy social listening to your brand’s benefit. Speakers include Panasonic head of digital marketing and brand communications, Anand Narayanan; Meltwater head of marketing for Meltwater in the UK and Ireland, Wesley Mathew; and Agatha Christie Ltd digital marketing manager, Sarah Thrift. How does social listening differ from the standard practice

Four strategies to maintain your social media activity during a crisis

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the forefront. Roman Daneghyan shares four strategies to maintain your social media activity during a crisis. Social media is a fun place where we can engage with our audience on a daily basis. You’re probably already familiar with the benefits of social media, which means you maintain consistent social media activity.  Unfortunately, during troubling times like the COVID-19 outbreak that we’re experiencing today, businesses often struggle to maintain an active social media presence. Your budget is low, the workforce is limited, and there’s usually little motivation to produce content with everything that’s going on around you.  Still, it’s not that hard to maintain social media activity during a crisis, and it is perha