Lots of online businesses and digital publication are going global these days and we have to thank the Internet for giving us this incredible opportunity. Yet, even though it has been around for years now, international SEO is also unbelievably confusing. There are a lot of “it depends” in this area, so I did my best to collect clear answers to a few possible cases. How to optimize for multiple regions and multiple languages? Google clearly lists all the options we have: [To add to this, in both #1 and #2 cases, it can be quite difficult to build up the domain authority, so it’s another serious con Google is not including in the chart.] A few DOs and DON’Ts here though: Country-specific domain DO try and keep content on each domain unique and localized (including generic pages like “About us”). It does take a bit of work but it’s just safer DO choose this option if you sell different products in each country DO choose this option if you have enough resources to build the...