Best Free Online Marketing Guide For Online Entrepreneur

Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which accounts need action by sales, and orchestrate the right plays across human and automated channels. According to Engagio, companies can save money by activating ads […] from PPC Land https://ift.tt/33HdCFr via IFTTT

Whether your business already operates in multiple territories or has plans to expand abroad, it’s important to choose the best international website setup for your needs. Doing so will not only save your business a potential admin headache down the line, but also a financial one. But why does your website require an international setup in the first place? International SEO To understand why your business needs an international website setup, it’s important to first understand how search engines like Google crawl, index and present websites to different audiences.  The goal of a search engine is to present the most relevant, useful and authoritative content to its users. The content that a user deems to be relevant, useful and authoritative changes, however, depending on their language and country that they’re searching from.  For example, someone searching for a shoe retailer in France will be presented with a very different set of results to someone searching in the UK. This is

Understanding search intent has always been a vital aspect of creating content online. Sites that give searchers what they’re looking for have been popular forever, but with recent developments in digital marketing Google is now able to reward them as well. Google’s understanding of search intent is improving with developments to its natural language processing (NLP) capabilities, most recently through the BERT algorithm update . At the same time, voice search has become an increasingly popular phenomenon and users are submitting more complex, long-tail queries than ever.  With these advancements in mind, it’s crucial that we produce content which aligns with what users are really looking for when they enter particular search queries. Creating content that addresses different types of search intent and explicitly targets different phases of the conversion funnel is an excellent way to ensure that we achieve this aim. In addition, matching search intent makes users more likely to

Want to automatically add converting cities to your Google Ads location targeting? We’ve got a script for you. In fact, we’ve been running this on our accounts since February 2019 and completely forgot to tell you about it. With our Google Ads location targeting script, you’ll now be able to monitor which cities convert best for you and add appropriate bid adjustments to them too. Wouldn’t it be cool if you could know exactly where your top converters are? Read on to find out how to make this a reality! How to add the Google Ads script If you’ve not run a script before, this one couldn’t be any easier. Google has got a handy page to show you how to set up your first script here: https://developers.google.com/google-ads/scripts/docs/your-first-script All you have to do is copy and paste our code below into the code editor instead of Google’s (boring) code. The Converting Location Adder Here’s the code that you need to put into the editor. /********************************

Google this month introduced a new limitation on the vignetes. Users will only see this ad format once per hour, and per site. Before, vignettes were only shown to users between page loads within the same site, but Google will start showing vignettes to users who are between page loads when they navigate to a […] from PPC Land https://ift.tt/2DvZxzJ via IFTTT

BFM, Malaysia’s only independent business radio station, this month partnered with Triton Digital to monezize the streaming audio and podcast content. BFM will utilize Triton’s Tap Ad Server to dynamically insert highly targeted audio ads into their streams. BFM will also be integrated in Triton’s programmatic audio marketplace and audio SSP. “Triton provides reliable, sophisticated, […] from PPC Land https://ift.tt/2Y0a2F5 via IFTTT

Joyn this month launched a subscription plan for Joyn in Germany. Joyn has 5 million active users. Joyn PLUS+ offers over 60 live TV channels in HD, 6 additional pay-TV channels, an films and series from maxdome. Joyn PLUS+ costs 6,99€ per month. The subscription can be cancelled monthly. Joyn PLUS+ is available on smartphones […] from PPC Land https://ift.tt/2qQXuUs via IFTTT

Weekend Favs November 30 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. SEMrush’s State of Content Marketing Report – Get ahead of the trends that will be shaping content marketing in 2020. CloudHQ’s Gmail CoPilot – Integrate this mini-CRM right into your existing Gmail inbox. Linkbuildr – Automatically send recently published content to relevant influencers with this WordPress plugin. These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape from Duct Tape Marketing https://ift.tt/2R6ccRS via IFTTT

In addition to our Sunday  App of the Week  feature, we also summarize some of our  favorite B2B sales & marketing posts  from around the Web  each week . We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads Billboards are having a revival, here are some things you can learn from a traditional advertising method. Thanks for your advice, Brent Thomson . Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Great article, Vivian Hou . The Key Difference Between Multivariate Testing & A/B Testing A closer look at multivariate testing vs. A/B testing and when to use which. Thanks, Corey Wainwright via HubSpot . Start Before You’re Ready Action spawns courage and generates motivation, don’t wait for inspirati

Once upon a time, successful marketing meant big budget TV ads, humongous print campaigns and radio promotions that would stuck in your head for days. That does not happen anymore. According to research, today, 22% video consumption happen online, 57% text consumption happen online and 67% music consumption happen online.  Digital is how the world […] The post Digital Marketing For Fresher – A Complete Career Guide appeared first on Digiperform . from Digiperform https://ift.tt/37Ohl7c via IFTTT

It’s the most wonderful time of the year...and the busiest if you work in the e-commerce world.  There is a lot of focus on Black Friday (as there should be) but the opportunities for marketers and publishers during the holiday season do not stop there.  Luckily, this infographic shared by Skimlinks helps guide you through what types of content to write and who to target to get the most out of the holiday season.  Although it focuses on publishers, the guide is just as useful for marketers who will undoubtedly benefit from shopper personas and holiday event information.  So let’s make a list and check it twice... Not all categories are created equal The gift ideas and industries that produce them are endless, but there are very specific categories that experience an extreme order increase during the holiday season.  Women’s fashion tops the list with a 458% order value increase, followed by department stores and luxury items with around 230%, and then consumer electronics and

The Guardian has appointed chief customer officer Anna Bateson as interim chief executive.  She replaces the newspaper group’s former chief executive David Pemsel, who announced his resignation in October. Pemsel was set to join the Premier League in the top job but the football body announced his decision to step down from the role today (29 November) following “media disclosures" earlier in the week that made allegations regarding his personal life. Just hours after the Premier League confirmed Pemsel's resignation, The Guardian issued a statement on Bateson's appointment as interim chief executive. “Since joining the Guardian in 2016 and taking responsibility for our brand and reader revenues in 2017, Anna has helped us achieve impressive revenue growth, while also working closely with editorial colleagues on marketing and brand activities,” it said. “As previously announced David Pemsel has resigned as chief executive of GMG.  We would like to express our gratitu

In this episode of Delivering, host Jason Rodriguez looks back at (nearly) two years of AMP for Email, its implications for the industry, and tries to answer the question of whether or not email marketers should embrace Gmail’s most recent innovation. Episode Transcript Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. I’m your host, Jason Rodriguez. Delivering is brought to you by  Litmus —the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to  litmus.com to start your free 7-day trial  of Litmus, and start sending better emails today. Be sure to subscribe to Delivering on  iTunes  or  Spotify  to listen to future episodes and  join the conversation on Twitter  using the hashtag #DeliveringPodcast. — In February of last year, the Gmail team a

Fact: People like to push my buttons.  Really, they’ve told me.  But, as a marketer, I can’t really complain.  A great deal of my job is focused on getting people to push my buttons — well, click our calls-to-action (CTAs) to convert. In turn, this usually requires pushing the right buttons with them – appealing to their interests, motivations, and concerns, but it can be a difficult dance.  Have you struggled to get your audience to take the action you want? Maybe it’s signing up for your newsletter on your website or clicking through on an email to buy your newest product. If so, it time to revisit your calls-to-action . How to use calls-to-action for lead generation Calls-to-action can be used in many different places: on your website, in an email, at the end of a blog article.  Regardless of the location, however, the goal is the same: Get the viewer to click. Not only does they have to be visually appealing and prominent, the content has to be persuasive as well.  We

Electric House was highly commended for ‘Best use of Facebook’ at  The Drum  Social Buzz Awards 2019 with its ‘Attenborough on Site’ campaign for Scruffs Workwear . Here, the campaign team reveals the challenges faced and strategies used to deliver this successful project.   The challenge Tradespeople are often brand loyal, and while they can be convinced to experiment, this behavioural change is often based on a sales promotion. Scruffs Workwear approached Electric House with two clear objectives: to generate brand awareness and increase consideration for purchase of Scruffs Workwear. With workwear being such an important part of everyday site life, Scruffs wanted to be at the forefront of people’s minds when purchasing workwear. The campaign brief was to create a social media content campaign which achieved the following objectives: Entertain and engage the trade. Raise awareness of the Scruffs Workwear brand/products. Encourage affinity between users and the Scruffs brand