Best Free Online Marketing Guide For Online Entrepreneur

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing Advertising in the month of November and December is worth it for B2C companies and some B2B companies with short purchasing cycles. Take advantage of the 50% increase in ad impressions, 100% increases in click-through rates, and 60% increase in conversions.  Many companies will see an average order value go up by 30%, making the ad spend worth the investment. Why I recommend skipping advertising during the holidays If you are a B2B Company with a purchasing cycle of longer than three months, I recommend putting most advertising tactics on hold during November and December. The increase in ad spend during this time will not only drive up your overall cost per lead, but it typically does not produce the results you want. Here are a few reasons to avoid this time a year and why your money is better invested in other marketing programs like developing new content. Most companies are nearing the end of the fi...

By Payal Parikh , Director of Client Engagement at Heinz Marketing With technological advances we’ve seen over the last two decades on data visualization and integrating data from various sources, there are still gaps in how we process that data, how we present it, and how we tell the story behind it. In my early career days I had been guilty of presenting all the data I could find into ‘pretty’ charts and  would scroll through my slides in a room full of executives. I assumed just presenting the data I had access to was good enough and the executives could take away the key highlights by themselves from each slide or ask questions if they needed to. I knew the data inside out, so when questioned “what happened during that spike?”, I knew exactly what caused it. But I never highlighted it on my chart, nor told the story behind that data. That’s where I made a huge mistake! I never tied my data to a story! My moment of shift was when I read Storytelling with Data by Cole Nussba...

Guest post by Caroline Tien-Spalding CMO at Aptology As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” On the flip side, there are only 19,000 jobs under the “demand generation” category. How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen?  The answer is surprisingly (and sadly) simple: Companies are building products and trying to fit them into a marketplace that never asked for that solution. Consequently, marketing departments are trying to play “catch up” instead of doing what they do best: fueling the fire created by product-market fit.   The Cornerstone of Your Company is Not Building Products, It’s Solving Problems Possibly fueled by a library’s worth of Silicon Valley myths, a trope in product development (or rather, incomplete product development) is this familiar workflow:  C Suite: “Wouldn’t it be great if…” or “Did you see what X company j...

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!  Spotify ,   iTunes ,  Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music . This week’s show is called “ New Lessons on Agility, Leadership and Focus from 2020’s Headwinds ” and our guest is Nimmy Reichenberg , CMO at Siemplify We cover a lot of ground– talking about the unpredictable nature of this year planning for next year. And we t...

In addition to our Sunday  App of the Week  feature, we also summarize some of our  favorite B2B sales & marketing posts  from around the Web  each week . We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Cultivate a Data-Driven Marketing Team Understanding data can be a necessary evil for marketers, here’s how to build the best team for  the job. Thanks for the tips, Pamela Vaughan . How to Grow Your Professional Network in the Digital-Only Era Networking in today’s world has become more and more difficult without in-person events. Thanks for the advice, Ashley Friedlein . Why You Should Avoid the Broetry Writing Trend A closer look at “broetry” and why you should probably avoid it. Thanks for your thoughts, Carina Rampelt . The New Rules for Networking in the Pandemic Some helpful tips on how to get the most out of your digital networking during the pand...

By Sheena McKinney , Executive Assistant & Operations Specialist at Heinz Marketing Our own Josh Baez , Client Engagement Manager, recently joined Jim Obermayer, outgoing president of The Funnel Media Group for a great conversation on SLMA Radio entitled: Is Sales Engagement the Most Important Platform in your Marketing Stack? Lack of sales lead follow-up is a plague on B2B Companies.  Maybe, just maybe, a Sales Engagement Platform will solve the sales lead follow-up nightmare.  Marketing managers should listen to this podcast. Listen in and enjoy! If you’d like to download and save the recording, here you go (you’re welcome). About Josh Baez Having worked with dozens of companies across multiple industries, Josh brings his creativity, expertise, and fresh perspectives to every situation. From go-to-market plans to ABM programs, Josh thrives on rolling up his sleeves to help each of his unique clients uncover their buyers’ needs, develop competitive content and me...

By Maria Geokezas , VP of Client Services at Heinz Marketing Managing a marketing team can be difficult.  It can also be the most rewarding aspect of your job.  When you search for marketing management you get all sorts of information about what marketers do – the theories, tools, and frameworks used that make up the field of marketing.  It’s a lot more difficult to find information about leading a marketing team. Case in point from Learn.org : What Does a Marketing Manager Do? As a marketing manager, you would supervise the promotion and sales of products, services, or ideas offered by a business. It would be your job to increase the profits of your business by analyzing marketing data and using your findings to decide on optimal prices for your product. Working with sales, public relations, and product development staff, you would strive to create the most appealing campaigns possible for your product or service based on trends in the marketplace. Not once do t...

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!  Spotify ,   iTunes ,  Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music . This week’s show is called “ Does 2020 Have any Silver Linings ?” and our guest is Paul Roberts , Owner of OC Talk Radio . This time we talk a little bit about silver linings. I not only share a little bit about my experience, but also that of dozens of CMOs I’v...