Best Free Online Marketing Guide For Online Entrepreneur

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Buying a domain name is one of the first steps to launching a website.  But finding the perfect domain for your site and registering that domain can feel like a tall task if you’ve never been through this process. Fortunately, domain registration isn’t that difficult—you just need to follow a few simple steps. Throughout my career, I’ve bought a lot of domains—too many to count. Some of those experiences were significantly better than others.   This guide will explain my two favorite ways to buy a domain; one of those methods will even get you a free domain. I’ll also cover the differences between these options in greater detail and explain how to buy a premium domain. Let’s dive in. How to Buy a Domain Name With Bluehost Bluehost is a web hosting provider. In fact, they are one of the most reputable and reliable web hosts on the market today....

One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience , you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful . What are Instagram Filters? Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram . But what if you’re not a professional photographer? This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot. Here’s an example of an unfiltered image vs. its filtered twin: Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors make you alter contrast, saturation, and so forth individually, Instagram lets ...

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads . It’s all too easy to make common mistakes that can wreck your campaign . Luckily for you, I’ve got plenty of tips that can help. And there’s one strategy I’ve borrowed from my business analyst friends, which I’m going to share with you today. It’s called a SWOT analysis. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process. This article will help you carry out your own analysis and take your PPC campaigns to another level. What is a SWOT Analysis? A SWOT analysis is a corporate evaluation technique that can be used to assess anything from an entire company right down to a single PPC campaign. So, what does SWOT stand for? It stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, things...

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. You’ll learn the steps you need to follow to create your own style guide whether from scratch, with the use of a template, or with help from a freelancer. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team. These guidelines will include standards for grammar, spelling, sentence structure, and image use. The goal of a style guide is to ensure your content stays consistent and high quality no matter who is writing or editing the article. Why Does Your Website Need an Editorial Style Guide? More than just a prefe...

Every client that I work with has his or her own unique problems, but they all have one thing in common. Can you guess what it is? Regardless of industry, size, or even the person’s position within the company, everyone uses email and wants to know how to write email that customers open. Despite the rise of social media, forums, and mobile chat apps, email remains one of the most popular forms of communication in the world. According to a  study from Radicati , there are over 3.7 billion email users worldwide, and that number is steadily rising. If you think that statistic is high, you’ll want to sit down before I tell you the volume of emails being sent. We’re sending and receiving 269 billion emails every day. It seems impossible to stick out in this crowd. Yet email remains one of the  most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. Adobe even found that half of al...