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Showing posts with the label Scoop.it Blog

13 Tips on How To Go Viral in 2020

In our day and age, the currency is attention. The one with the most attention can profit from it significantly. TikTok being a prime example, with young people getting so much attention to their names that it is life-changing. We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Sometimes we are left to wonder how this could be relatable to so many people. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy. You can not treat it like a science. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. But there are some common denominators. In this post, we will be talking about those denominators. We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. Be Genuine Too o...

How to Legally and Ethically Curate Content

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. Curating content removes much of the heavy lifting that needs to be done in order to produce original content, while still engaging your audience and populating your social and content channels with valuable messaging that educates and nurtures. But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. And if you want to be successful with content curation, you need to make sure you’re staying on the right side of that line. What is Content Curation? The sheer volume of content that’s being created and published online is enough to overwhelm the billions of users who access the internet on a regular basis. In fact, the vast majority of all content ever created by mankind has been produced in just the last three years. And this makes it nearly impossible for people to sift through trillions of words of copy, billi...

How to successfully engage your audience with a blog

What happens after you publish a new blog post? Views, clicks, responses, and sign ups that you know your post deserves… …or is there a painful silence? You want your investment of time, energy, budget, and skill to pay off, but even with a solid strategy in place, you just can’t seem to make it happen. If you feel like you’ve done everything right with your blog, but you’re not seeing the results you want, this guide is for you. We’ll show you exactly how to engage your audience with your company blog. 1. Know your audience inside out The first step to building an engaging blog is knowing exactly who you’re building it for. Even if you have a general idea of your target reader, such as their job position, industry, or basic demographics, make sure you dig deep enough to understand their needs, goals, and pain points standing in their way. Here’s the audience statement you can use to define exactly what you want to achieve with your blog, as recommended by CoSchedule : {Insert...

How to Curate Content for Microlearning

Creating online courses doesn’t need to be a stressful, time-consuming process. Two concepts that have a large return for a small investment are microlearning (the art of creating small, “bite-sized” courses) and content curation (the practice of leveraging pre-existing content that was either created either by you or another author). When these practices are combined, curated microlearning content offers your audience exactly what they need, in a process that is quick and efficient for both the designer and the learners themselves. Curious to know more? Let’s dive deeper into these two topics.  What Is Microlearning? Microlearning, which is typically defined as small units of educational content, has become an important way for learners to access information quickly and easily. It allows learners to access just the information they need, at the precise moment they need it. Examples include infographics, short videos, interactive modules, and even images.  Often describe...