Best Free Online Marketing Guide For Online Entrepreneur

Looking to align your Wix site data with HubSpot better? With the HubSpot + Wix integration from SyncSmart, you can. The app allows users to get the critical data they need from Wix form submissions to elevate their HubSpot sales and marketing efforts by tapping into the automation platform’s tools. How? By allowing you to better market to leads through list segmentation, eliminating manual work, and using HubSpot reporting tools. Here’s a more in-depth look at the ways you can leverage the app. Better Lead Nurturing When a contact fills out a form on your Wix site, that information automatically syncs to HubSpot. Examples of field mappings that sync over include first name, last name, city, zip, country, phone number, and email address. You can even segment by drilling down to the contact source: the Wix integration. With this form submission data, you can segment your email lists and market to relevant users with relevant content. For example, depending on what form they submitt...

College admission season is right around the corner, and like everything in 2020, it may look a little different. This year has already seen schools and education institutions adapt by embracing more digital strategies, such as SMS marketing. Is your university team prepared? If you need ideas on how to text with your potential students during the admission process, keep reading! Invitations Plenty of high school students already have an idea about which college they’d like to attend. At some point, they may have already opted into your SMS communication. If so, you could encourage them to apply via a quick text that links them to information, including where to find the application, what’s needed, any deadlines, and how to submit.   Thank You’s After a student has submitted his or her application, and confirmed their mobile number, follow up with a thank you text. You could include any relevant information like office hours, locations, or contact information. Missing Do...

Are your accounting and sales departments not on the same page? Is it hindering your ability to get a full financial picture of business operations? Even worse – is it making it difficult to close more deals faster? With HubSpot’s new accounting extension API and software integrations, you can connect your front and back-office data by syncing your chosen accounting software to HubSpot. Just announced a few weeks ago at INBOUND, these updates are sure to make an impact – particularly on NetSuite, Quickbooks Online, Xero, and Nubox users. Here’s what you need to know about this announcement. The Accounting API When your two systems aren’t connected, not only do your internal teams’ suffer from a lack of clearer data, but your customers do, too. By not having front office customer data from a CRM linked with their accounting information, their experience is disparate – and generally, not good. Using the accounting extension API, you can access the right data and perform the right ta...

Have you been using HubDB to create tables for your site? If you’re scratching your head - HubDB is a relational data store represented as rows, columns, and cells - much like a spreadsheet. While it’s an excellent application for your website, what if we told you there was a way to enjoy the same functionality but with a slicker interface? Introducing HubDB HQ HubDB HQ was built by Lynton developers who use HubSpot and its tools like HubDB every day but wanted a way to streamline the user experience. The main goal of HubDB HQ is to provide users a way to edit HubDB tables more quickly, saving time and effort, which can then be put toward more significant picture projects. Key Features of HubDB HQ Like the HubDB Editor, you can create, edit, publish, and export table data to build stunning tables. However, unlike HubDB Editor, HubDB HQ comes with additional features to improve your experience when making tables. As mentioned, the main feature of HubDB HQ is a pared-down, easier-...

Due to the ongoing COVID-19 health crisis, HubSpot hosted INBOUND virtually for the first time in its nine-year history. Moving in-person events to digital experiences isn’t exactly unique anymore in 2020. Still, INBOUND’s immersive online atmosphere, filled with fun cartoon avatars and clickable “event spaces,” felt close to the real deal. They also didn’t let the fact they had to quickly pivot directions prevent them from wowing users with new product announcements and in-depth sessions, spotlights, and more! Take a look at some of the biggest moments from the virtual two-day event on September 22 – 23, 2020: Spotlight Speakers Many of this year’s keynote speakers, including Chrissy Teigen, Van Jones, Alicia Garza, Jesse Williams, Sasan Goodarzi, and Scott Belsky, spoke of adaptability and flexibility in a COVID-19 world. They offered insights on how to be more empathic in all situations, scale innovation when times are tough, build a brand that consumers will find authentic, rel...

Does your business currently use Wix for your website building and editing needs? Are you looking to ramp up your inbound marketing strategy by utilizing HubSpot or certain HubSpot tools? If so, you may have looked through the WixAppMarket to find a solution that would allow you to enjoy HubSpot features on your Wix site. And you may have been met with disappointment.  Not anymore! Introducing The HubSpot + Wix Integration Thanks to a partnership with Wix, the team at SyncSmart has recently launched a free HubSpot + Wix integration app, featured on both the Wix and HubSpot app marketplaces that:  Automatically installs the HubSpot tracking code  Allows users to easily embed and use HubSpot forms on all of their Wix sites Syncs information from HubSpot form submissions across Wix sites seamlessly into their HubSpot portal in real-time Wix Contacts → HubSpot Contacts  As noted, Wix users can install the app within either marketplace and use it across all...

Nonprofits exist to fulfill their organization’s mission and values – and the world is a better place because of it! But to do that, they’re faced with the continuous cycle of fundraising. If you’re a nonprofit marketer or tasked with the job, you know reaching your donors with the right message is crucial. We hate to break it to you, but it’s 2020. You’re going to have to do a little more than send a generic, friendly email here or there. Thankfully, with a marketing automation platform like HubSpot, you increase donations and keep them coming! Here are specific examples of how marketing automation helps. Automate Certain Emails Through Workflows No matter what, you’re going to need to send emails to your audiences. Some of those can be automated through HubSpot workflows, like welcome campaigns or thank you messages, putting more time back into your teams’ days. Segment Lists into Hyper-targeted Audiences HubSpot allows you to build active lists that automatically update their...

COVID-19 has impacted the daily lives of people around the world dramatically. From masks in grocery stores to people working from home for the first time , there’s almost nothing it hasn’t touched. And that includes marketing. Here’s a look at how COVID-19 has altered the marketing landscape and how digital marketers are adapting. The Move to All Virtual Events In June, 72% of B2B companies surveyed by CEIR said they had to cancel at least one in-person exhibition or event. Many reported more than one. Some of these events were minor, like local trade shows, while others like HubSpot’s INBOUND are huge – taking months, if not years to plan. The switch to digital events means several things for marketers. Those who rely on trade shows, conferences, and other events for lead generation had to find new avenues to generate new contacts. Others who prepare for such events had to find new ways to make their digital versions just as engaging. However, by canceling in-person events, man...

INBOUND 2020 – HubSpot’s annual user conference – is right around the corner, and this year’s event looks much different than years past. In light of COVID-19 safety guidelines, HubSpot moved the event to an all-virtual setting. This is the first of its kind, but that doesn’t mean it won’t be as engaging and impactful as years past. Take a look at what’s in store for INBOUND 2020. Two Experiences Like past events, INBOUND offers multiple passes to experience the two-day conference held virtually September 22 and 23. Unlike previous events, this year’s Stater Pass is entirely free, although it has limited access. With the Powerhouse Pass (currently priced at $89), attendees get premium access to everything, including access to on-demand recordings later on. Completely Virtual Have we mentioned INBOUND 2020 is 100% online? At the risk of sounding like a broken record, this is by far the most significant change. By going virtual, attendees will have no issue adhering to social dista...

We know it, and you know it: School is demanding, and not just for the students! Teachers, parents, and more all face a varying degree of pressure during the school year. If you add in the current uncertainty of schooling due to COVID-19, that stress skyrockets. Luckily, schools and universities can tap into the power of SMS marketing to promote a healthier environment for their entire network’s mental health. SMS is cost-effective, instant, and packs a punch in terms of response rates. All you need to get started is some excellent campaign ideas and a reliable platform. Keep reading for ideas on mental health communication utilizing SMS and our pick for a tool (spoiler alert: we may have built it!) Helpline Numbers SMS platforms provide you dedicated phone numbers, either in the form of a traditional number or a shortcode. Having a number like this opens up the doors of communication. In fact, everyone in your school can be set up to message it and have their voices heard. They s...

As a trusted HubSpot partner since 2009, we’ve been helping businesses securely combine the power of their CRM or ERP system with HubSpot for over a decade. Now, we’re making it easier than ever to integrate your systems by launching SyncSmart -- a subsidiary brand of Lynton. What is SyncSmart? SyncSmart provides powerful integrations at the fingertips of every HubSpot user. Whether you use Dynamics, NetSuite, Salesforce, or a custom CRM, we will deliver an integration that works seamlessly for everyone at your company. The goal of SyncSmart is to enable HubSpot users to connect their platforms in just a few clicks, and start enjoying the benefits of integrated systems quickly. What Are Some SyncSmart Integrations? SyncSmart offers several integrations so you can connect the dots between multitudes of CRM and ERP systems and HubSpot. Our top integrations include: HubSpot + Dynamics HubSpot + Netsuite HubSpot + Salesforce HubSpot + Classy HubSpot + SQL HubSpot + CSV HubSpot...

“We need more conversions.” At some point in their careers, every marketer has heard this. The more conversions you get, the higher number of deals you can close, so it makes sense that this is high on managers’ minds. But the path to conversion isn’t simple. It involves a series of actions your lead takes as they travel down your buyer journey – and understanding which of your marketing efforts are the most successful in this journey is key to reaching conversion goals. The question now is: “How do I learn what’s having the most impact?” With marketing attribution reporting, you can analyze how effective your marketing teams’ various campaigns and assets are. What is Marketing Attribution? Marketing attribution refers to all the different interactions a contact took that assisted in creating your desired outcome, such as a conversion, with an assignment of value to each engagement. The goal of marketing attribution is to help your marketing department see how their campaigns – p...