Best Free Online Marketing Guide For Online Entrepreneur

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Digital content is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve in 2021. Here are a few monumental trends your company should explore in the new year. B2B Marketing Trends To Consider For 2021 1. Retention Marketing A bird in the hand is worth 2 in the bush, right? Well, what’s it worth to then keep that bird happy and healthy for a long time? That’s retention marketing. Retention marketing has been around since the time the first person sold something to someone else. Why? Because the seller eventually realized that it’s easier and more efficient to sell to existing customers than it is to find new customers. In short, retention marketi...

Marketers have spent most of the last year scrambling. No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Obviously, things turned out differently. With COVID-19 still hanging over our collective heads and no concrete end date in sight, marketers must accept that their professional development opportunities look a little different than they did last year. Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year. Others canceled entirely, promising to come back bigger and better next year. Now that all of us spend our days in Zoom meeting after Zoom meeting, though, the prospect of doing the same thing in the name of professional development is less than appealing. Marketers need time to step away and rest their minds to prepa...

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to  a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. Source:  https://media.coschedule.com/uploads/State-of-Marketing-Strategy-2018-1.pdf But why is audience research so important? The same study showed that those that  do  research their audience are over 3x more likely to achieve their marketing goals. If you don’t really understand who your audience is and what their needs and challenges are, you could fail even with the most carefully planned marketing strategy. We can all think of big marketing campaigns that have been a disaster. These “marketing fails” are most usually the result of poor or insufficient audience research. Many brands think they know their audience when in fact they’re making assumptions. You can’t guess what yo...

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. As the Blues Brothers said nearly 40 years ago, “we’re getting the band back together” is one of the greatest things in the world of business. I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing. We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts...

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. So what amount do you need. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results? On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year....

Content is the rallying point of every great event, and a top-notch assembly of great content and presenters is essential to delivering and amplifying the core message of your event. However, putting together great content for sessions at your event won’t come easily. It will require understanding the needs of the audience and curating a message that resonates with those needs. It will also require thinking about different content types, formats, and delivery styles that can help achieve immersive learning experiences at the event. This article considers the different content types and formats you can explore when planning your virtual or hybrid event , and how you can use them to deliver intriguing learning sessions during the event. For easy navigation, the article is subdivided into the following sections: Content Types and Formats Content Delivery Types How to Assemble Great Event Content and Resources Continue reading to learn more! Content Types and Formats The conten...

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the race was close.   The 2021 B2B Marketing Mix Report , which forecasts marketing trends for the year ahead, shows that of the B2B marketing professionals surveyed, 86% will rely on LinkedIn for generating leads. Facebook (79%), Twitter (60%), and Instagram (60%) aren’t far behind, but they lack the reputation and professionally focused capabilities that help LinkedIn stand out. Let’s take a look at the top marketing options LinkedIn offers B2B marketers, which have pushed the social media channel over the edge in terms of engagement, open rates, and lead generation. LinkedIn Ads In LinkedIn’s own words, they help people “do bus...

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s  more  important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. This results in disgruntled customers who feel let down and ignored – and a good chance they’ll leave and go elsewhere. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention r...