30-second summary: Live event sponsorships present a massive opportunity for brands to build awareness, visibility, trust, and recall Ray-Ban has gained a unique advantage by being part of their customers’ most euphoric moments through live event sponsorship Ray-Ban’s event sponsorship with ‘All Points East’ resulted in a 30% increase in product ‘consideration’, 35 million media impressions, 47 million social impressions, and more This case study is a deep dive into Ray-Ban and its global entertainment partner AEG’s brand relationship that has harnessed live events and audience data to devise highly targeted marketing For decades, we have witnessed the influence of pop-culture icons on the masses. Ray-Ban has been a brand loved by and associated with both icons and the masses equally. Riding on this wave, Ray-Ban partnered with AEG, one of the world’s largest entertainment companies to engage consumers and showcase Ray-Ban’s products in immersive experiences. In this case stu