Best Free Online Marketing Guide For Online Entrepreneur

The California Consumer Privacy Act , or CCPA, went into effect on January 1, 2020. The law creates new consumer rights regarding access to, deletion of, and sharing of personal information that businesses collect. The law also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The regulations established procedures to facilitate consumers’ new rights under the law and to provide guidance for businesses on how to comply. It applies only to consumers in California however, it is reasonable to expect other states to follow with similar laws in the near future. Does it Apply to Your Business? Your business is only subject to the CCPA if it is for-profit , does business in the state of California, collects consumers’ personal information or determines the purposes and means of processing their personal information. It doesn’t apply to small businesses. The CCPA only applies to businesses that have annual gross reve...

If you are in the e-commerce space and you want to take full advantage of Instagram, you need to apply for Instagram shopping and product tagging. However, if you don’t do things the correct way you could find your application has been denied. If you have been denied for Instagram Shopping and product tagging in the past, follow these steps to reapply and get approved. Were You Denied for Instagram Shopping and Product Tagging? Instagram product tagging is a feature available to Instagram business accounts. It allows you to tag products and post and link them to your website so users can make purchases directly from Instagram with just a few clicks. A couple of years ago, Instagram rolled out the product tagging feature exclusively to the Shopify platform users and beta to test the idea and make sure the technology ran smoothly. Now, nearly anyone who sells products on their website can apply for product tagging with Instagram. This allows users to browse products, save items th...

As we welcome the new year and new decade, it’s the perfect time to make predictions about what we can expect in the coming months and years. Content marketing has gone through quite an evolution, and we don’t expect that to stop being the case any time soon. Let’s take a look at some predictions from industry experts. Before we dive in, though, it’s important not to lose sight of the basics – you must spark conversation rather than throw marketing speak out into the world. Review the fundamentals of creating and delivering your messages. While flashy new technology and trends may catch your eye keep your eye on what really matters – personal communication. Content Creation Work Smarter – Not Harder This year and beyond, look at the content you’ve created and how it can evolve. If you’ve created a bunch of webinars with thought leaders in your niche, what else can you do with them? Transcribe the webinars and turn them into ebooks. Create blog posts from sections of the webinar....

Though it may not seem possible, the future realistically holds the death of Google search traffic. Let’s look at some data to explain why this is likely to happen. Google Becomes Alexa Amazon has more than 10,000 employees working on the Alexa product, and they’ve sold more than 100 million Alexa devices . I know there are lots of people who refuse to use Alexa because they don’t want Amazon to have their data, but that’s not stopping the takeover. Alexa is really good at providing a single answer to your question. Historically, Google has been really good at providing millions of answers to your question. On a mobile device, if you type in “What is the capital of California,” you’ll get more than a billion answers. But if you type the same phrase into Google Chrome, the answer will appear even before you hit enter to execute the search. Why? Alexa. In an article in Wired , titled “ Amazon Alexa and the Search for the One Perfect Answer ,”this paragraph stands out: “The move...

As we head into a new decade, it’s a great time to look back at 25 years of digital advertising history. Regardless of how good a product or service is, to attract potential customers, you must advertise. Since the early 1990s, digital advertising has changed the concept of marketing for several businesses. We’ve all seen the era of billboards, flyers, and posters used to advertise products. Now, we see digital Billboards that change advertisements had every few seconds in densely populated areas, but we see much less of the “old school” methods like flyers on posts all over town. Have you ever taken the time to think about why it has changed over the years? One of the main contributing factors to that evolution is the result of analytical technologies. As technology continues to innovate, we’ve seen digital advertising morph alongside it, and we don’t expect it to stop evolving any time soon. From the flashy banner ads of the early 90s to the artificial intelligence-powered bidding...

Over the last year-and-a-half, we’ve seen developments occurring in the paid search industry from both Google Ads and Microsoft Advertising. So far, the changes have involved audiences, average position, smart bidding, and ad copy. As innovation in digital marketing continues to grow exponentially, smart pay-per-click pros need to be able to keep up with the market. To stay ahead of the game, here are five trends we are on the look for in 2020. Voice Search Comscore predicts that by next year, half of all searches will be voice searches. The search terms that trigger ads that will appear will change as people interact with the search engines more conversational when they use their voice-enabled devices . Though we are still quite a long way away from seeing paid search within voice, there’s no reason you shouldn’t start preparing for it now. You can do this by: Beginning to use more conversational and long-tail keyword terms and you are targeting keeping your landing pages m...

Are freelance copywriters and in-house teams soon to be out of a job? We’re in the v. Writing algorithms have been available for purchase or a while now. Major companies are using them and they are creating well written articles supported by data. When it comes to content writing bots you’ll see a lot of phrases such as intelligent narratives, automated storytelling technology, and natural language generation. Let’s take a closer look at some of the major players in the AI content field. Quill by Narrative Science Narrative Science began in 2010 as a Northwestern University experiment turning baseball scores into stories. The following year it raised more than $6 million to study the landscape of creating stories without humans. In 2013, they raised another $11.5 million for further development. Today, will generate news stories, headlines, and Industry reports all without human intervention. Though it’s limited to the confines of data backed content and news reports, it generate...

When it comes to the social web, platforms like Facebook , Pinterest , and Instagram command billions of eyeballs every year. This makes the channels too big to ignore, so you have no choice but to participate in them to avoid missing out on revenue and traffic. That brings the question how much time and money should you spend on each social platform? Which ones produce the best return on investment? Fellow digital marketing expert Neil Patel recently sought to answer the question and surveyed nearly 500 companies who are all using Facebook, YouTube , Instagram, LinkedIn , Pinterest, and Twitter . Each company surveyed  has been actively participating in all of the social channels for at least three years and have at least 100 social media followers on each platform. Out of all 483 company surveyed 159 of them were in the B2B space and 324 were B2C companies. Revenues varied from as little as $10,000 per year to $250,000 per year.  Before we dig into the data remember al...