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In this episode of Delivering, host Jason Rodriguez revisits a past episode in light of recent news. Google’s recent announcements around AMP for Email means every email marketer should be revisiting the question, “Should we embrace AMP for Email?” Delivering is brought to you by  Litmus . Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to  Litmus.com  to start your free 7-day trial of Litmus, and start sending better emails today. Episode Transcript Welcome to Delivering, a podcast about the email industry, from strategy to design, code to leadership, and everything in between. I’m your host, Jason Rodriguez. Delivering is brought to you by Litmus—the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, t...

There’s a good chance that as your email program matures, the tools you used at the outset won’t always be the ones to fully support your efforts. With no one set way to ensure email success, selecting and building your tech stack is just as important as the content in your messages themselves. Email marketers have been crucial members of buying groups and decision makers for selecting the next email service provider (ESP) or technology to help meet their needs. And while this can seem a daunting task at the beginning, organization and communication are keys to smooth migration success. That’s why we’re focusing our November Litmus Live Day on these strategies to succeed. Both practitioners and marketing leaders alike will get insights and tips on how to approach migrating to a new platform. Plus, find out ways to help anticipate the unknown, making the project work in more ways than one. Learn more—and get your questions ready—about the two sessions in this month’s Litmus Live...

In this episode of Delivering, host Jason Rodriguez sits down with Oracle’s Jason Witt to talk about the critical partnership between creative and development teams and how better communication and organic workflows can drive innovation in email marketing. Episode Transcript Jason Rodriguez: Welcome to Delivering: a podcast by the email industry from strategy to design, code to leadership, and everything in between. I’m your host Jason Rodriguez. Delivering is brought to you by  Litmus . Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to  Litmus.com  to start your free 7-day trial of Litmus, and start sending better emails today. Be sure to subscribe to Delivering on  iTunes  or  Spotify  to listen to future episodes and  join the conversation on Twitter  using the hashtag #D...

Approaching email marketing plans for next year may be a bit different than the past—now that we all know that even with the most well-organized plans and calendars, unexpected elements will arise that change our strategy. At October’s Litmus Live Day , we welcomed two experts with years of experience in planning and reviewing robust email programs for both B2B and B2C companies, and provided tips on how to balance the need to plan with the inevitable content pivot. Adapting B2C strategies for B2B marketing teams Emily McGuire owns email agency Flourish & Grit, helping clients in both the retail/eCommerce space and B2B verticals. Early in her session, she shared a way for B2B teams to adapt a popular retail campaign strategy, the abandoned cart: Seek out data points on how your email subscribers are interacting with your website. Identify the most frequently viewed pages or paths that visitors take before completing your goal action such as filling out a form. Send mess...

The HTML vs. plain text debate has been raging for years. And when we asked you , we got a lot of mixed replies. Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it. The beady-eyed among you may already know that Litmus already sends some stylized plain text emails. Yes, Litmus sends plain text emails! Don’t fall off your chair just yet. Plain text emails have found a place in our email program, primarily those emails you receive when you download an ebook or report. We’ve also leveraged ye olde plain text for some communication that we thought would benefit from a more personalized outreach. For example, we use them for research requests and even some Litmus Live email campaigns. And candidly, the plain text email has a much shorter turnaround time, which can make them handy in a pinch. But are they really effective? Let’s dive into what our te...

I’m curious: for those reading this blog, how many of you… Are a one-person email team at your current company (or have been in the past) Have imposter syndrome when it comes to your email skills Know just enough coding to get by, but not enough to not totally break something Are terrified when you press “send” or “schedule” every single time If you relate to any or all of the above points, you’re in the right place. I myself have felt every single thing (and more)—I’ve been on both sides of an email team, as an email marketer myself and as a marketing specialist anxious to get an email out the door. I’ve spent so much time worrying about breaking something, but trying anyway so I can get my campaigns to market faster—without bothering my developers. To all the marketing specialists out there: email may be part of your role, but only one of many things you’re responsible for. You don’t have time to learn the ins and outs of code, but still need to be responsible for crea...

This year, we launched the Email First Awards and announced our inaugural winners during Litmus Live Week . In this blog post, we interview Sam Beddoes, Senior Designer at Action Rocket , and take a peek behind their Visual Visionary Award winning entry . Sam Beddoes Senior Designer at Action Rocket Follow Sam on Twitter Follow Action Rocket on Instagram and Twitter   So, how do you come up with ideas for innovative visual design? Sam: First I check to see what creative assets a client may have sent over. If they have sent something over with a bit of a brief, that’s great! This sets the boundaries and limits of what we can create which makes things easier for us (we know what we can/can’t do). And for the client, they have a feeling of what to expect. If we don’t have any assets at all, we might have the very fun opportunity to create assets from scratch, specifically for use in email (I did a talk on this for Litmus at their conference back in 2017). This can resu...

In this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more. Kevin joined our VP of Marketing, Cynthia Price, for an hour-long fireside chat on the importance of inclusion in marketing, email and beyond. Episode Transcript Cynthia Price: I am really excited about this discussion today. And we will definitely save some time at the end for some questions, or if you have comments along the way, feel free to use the chat. Lauren, you’re frozen for me on the screen, but I bet … Can you all see the rest of us? Anyone, anyone? Okay. I’m sure it’s fine. Kevin, can you see me? Kevin Tyler: I can. Cynthia Price: Okay. All right. We’re in good shape. We saw a great session the other day about, and Kevin, I don’t know if you knew this, we had a good session about designing emails for equity and inclusion from our friends at Ansira. Ka...