Best Free Online Marketing Guide For Online Entrepreneur

6 Time-Saving Hacks for Content Creation written by John Jantsch read more at Duct Tape Marketing When content creation is done the right way, it takes a lot of time. There’s topic planning, research, editing, revisions, the list goes on.  As a busy entrepreneur who has a ton on your plate, it seems impossible to get it all done without investing a large chunk of your time. Surely, there’s a way to optimize the content creation process.  The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will get you noticed by prospects and keep you top of mind with existing customers. Here are my top six time-saving hacks for content creation so you can get back to the other tasks that come along with running a business. 1. Cut back on quantity Remember: It’s about quality, not quantity. You don’t need to create mountains of content. You’re better off creating less, high-quality content than you are floodin...

Weekend Favs November 7 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. My Web Audit – Website that helps web agencies close more deals. Loginhood – The only data privacy products built with consumers and marketers in mind. Patching the Open Internet one website at a time. Syntesia – Enables you to make AI videos by simply typing in text. These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape from Duct Tape Marketing https://ift.tt/3p9JAWO via IFTTT

Slow Page Speed Can Create a Bad Customer Experience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is very important for your website, but is something that can easily overwhelm people. It’s important to listen to shows like this so that you can learn what to be asking people that you hire to get this done for your business. Today’s topic is page speed or website speed, how fast your site loads when leads click on a link you sent them or that they found. What You’ll Learn: How Google uses this for ranking How to test your site for speed Tools to use if you are working with several sites How hosting changes page speed How plug-ins change page speed What the major culprits are to slow page speed How to fix slow page speed Like this show? Click o...

Repurposed Content Can Increase Your Traffic 300% written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shaina Weisinger In this episode of the Duct Tape Marketing Podcast , I interview Shaina Weisinger, CEO of Repurpose House. Shaina   Weisinger is  an expert in social media marketing, specifically optimizing content through repurposing. Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more. Questions I ask Shaina Weisinger: How did Repurpose House come to be? How do you create content? How does Repurpose House help businesses post to multiple places? What should be your basic social strategy? What should your average small business (even the boring ones) be doing? What works now on various platforms? Where should you start? With video? How do I ...

What Should You Know About IT in Small Business Today? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jon Schram In this episode of the Duct Tape Marketing Podcast , I interview Jon Schram, founder of The Purple Guys Stress Free IT for small business.  As President of The Purple Guys, Jon Schram is responsible for Strategic Management and the growth of the company. With over 25 years of Business and IT experience, he understands the business of business. Having built three successful startups, Jon Schram knows how to leverage technology to support growth. He believes that technology is a tool to be used strategically. Questions I ask Jon Schram : What’s a typical engagement look like in Managed IT? What are some big changes in the IT world as it relates to small businesses? What’s the innovative difference you’ve owned at Purple Guys? What’s your opportunity with the transition to remote work? Should we be using a VPN? What’s been your...

How to Be a Better You written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brant Menswar In this episode of the Duct Tape Marketing Podcast , I interview Brant Menswar, one of the country’s top motivational speakers, a critically acclaimed author, award-winning musician, podcast host, and the CEO and founder of Rock Star Impact, a boutique agency that teaches people and organizations how to cultivate values-based leadership.  His work has influenced the culture of some of the world’s leading organizations. Passionate, engaging and transformational, Brant encourages audiences to move forward with deliberate intention. His interactive and entertaining techniques of defining what matters most compel audiences to dive deeper into their lives, identify their Black Sheep Values and speak their life-changing power into existence.   Brant Menswar is the author of Black Sheep – Unleash the Extraordinary Awe-Inspiring Undiscovered You   Quest...

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Farzad Rashidi In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. Farzad Rashidi is also the Director of Marketing at Visme. At Visme his marketing efforts have helped the company gain over 4.5 million users and pass 1.5M monthly organic traffic. Farzard’s goal is to help other companies achieve the same success via Respona. Questions I ask Farzad Rashidi: How do you help make your customers successful? What’s the proven formula that works at Visme? How do you leverage backlinks and link pages? How do you view getting in front of influencers? Does the media or traditional journalists still have a place in your marketing plan? More about Farzad Rashidi: More about Farzad Rashidi More about Respona...

How Motivation Can Drive You to Produce Your Best Work written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Henry In this episode of the Duct Tape Marketing Podcast , I interview Todd Henry, author, international speaker, consultant, and advisor. Todd Henry is the founder of A ccidental Creative, and author of The Accidental Creative as well as Die Empty. Todd Henry’s latest book he wrote with Rod Penner, Todd W. Hall, PhD, and Joshua Miller, PhD – The Motivation Code: Discover the Hidden Forces That Drive Your Best Work. Questions I ask Todd Henry: How did the idea for this book come about? What motivates you? How can you use this code to help yourself? How does family play a role in motivation? Is there a dark side to the items that motivate us? Are teams better served by having a variety in terms of motivation? How can leaders use this to create more impactful teams? More about Todd Henry: More about Motivationcode.com  More ...

How to Prepare for Gen Z as a Small Business Owner written by Jenna Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Dorsey In this episode of the Duct Tape Marketing Podcast , I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It. Jason wrote his first bestselling book at age 18. He is President of The Center for Generational Kinetics. Jason has led Gen Z, Millennial, and generational research on four continents. An acclaimed speaker, he has received over 1,000 standing ovations. Jason advises CEOs, corporate boards, VC and PE firms on hidden generational trends uncovered through his unique research. He is a Millennial, married to a Gen X’er, and they have a Gen Z daughter! Questions I ask Jason Dorsey: How do you define Gen Z? What do companies need to know about Gen Z? How is Gen Z leaving it’s mark? As a small business, how do you cater to Gen Z and ...

Lessons Learned Running Dunkin Donuts written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robert Rosenburg In this episode of the Duct Tape Marketing Podcast , I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin’ Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino’s Pizza.  Robert Rosenburg is the author of Around the Corner to Around the World , A Dozen Lessons I Learned Running Dunkin Donuts.  Questions I ask Robert Rosenburg: You’ve been retired for several years, why write the book now? What lessons did you learn running Dunkin’ Donuts for 35 years? What are the dynamics of working in a family business? What part of the business did you have to let go? Did you have a favorite donut? Was there one decision, looking back, that you can now say wow that was a good decision? How did you navigate innovation...

How to Become a More Mindful Person written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ricky Kalmon In this episode of the Duct Tape Marketing Podcast , I interview Ricky Kalmon  an American stage hypnotist, motivational speaker, TV personality and author of self-improvement audio programs. His programs are inspirational and offer compelling, applicable tools anyone can use in personal and professional development. Kalmon reveals how our mindset can be the greatest tool in achieving new heights, reducing stress, and increasing productivity and potential. Ricky Kalmon wrote Leverage Your Mindset: Overcome Limiting Beliefs and Amplify Your Life!: Be Less Stressed, Be Happier, and Be More Mindful.  Ricky Kalmon’s mindset message and techniques will change the way you live, work, and think. Kalmon works with Fortune 500 companies, sales teams, leaders, executives, and sports teams, teaching them how to reinforce their thoughts and beliefs to enh...

How to Update Your Website Policy When Laws Change written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Donata Kalnenaite In this episode of the Duct Tape Marketing Podcast , I interview Donata Kalnenaite, the President of Termageddon. Donata is also the engineer behind the policy questions and text provided by Termageddon. She is a licensed attorney and a certified information privacy professional. She often volunteers at the Illinois State Bar Association holding courses on the General Data Protection Regulation where she teaches other attorneys on the importance of privacy and what Privacy Policies should contain. In her free time, Donata enjoys bee keeping, hunting for morel mushrooms and walks with her fiancé and two dogs. Questions I ask Donata Kalnenaite: As a website owner do we need to pay attention to the terms of service or privacy notes? Does anyone really enforce these matters? If you don’t have one does it effect purchases? What ...

The Importance of Credibility in Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sharon Vinderine In this episode of the Duct Tape Marketing Podcast , I interview Sharon Vinderine, the founder of Parent Tested Parent Approved. When Sharon Vinderine tried to launch a new baby product, she found that there’s nothing stronger than word of mouth when it comes to marketing to parents. Since founding the Toronto-based company over a decade ago, Sharon has become an in-demand guest on some of the most top-rated programs in North America, and the PTPA Seal of Approval is one of the top three most recognized awards in the U.S. Questions I ask Sharon Vinderine: How did the idea for PTPA start?  Was there a model you followed? What is the process of receiving the Seal of Approval?  What has been the biggest contributor to your success as an entrepreneur? How does your company make an impact on society? How have you stayed ahead of y...

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Gloria Chou In this episode of the Duct Tape Marketing Podcast , I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR. Gloria has spent her entire career using various media to tell stories that create opportunity and impact. She often hear from founders doing incredible things that the reason they aren’t telling their story to a wider audience is because they think they “aren’t ready yet.” As someone who has worked extensively with early-stage founders and have gotten their stories into top-tier outlets such as the New York Times and The Wall Street Journal before they are even funded or launched, she has discovered that this is the #1 limiting belief that stands between where they are now, and where they would like to go. Her approach to PR is unconventional and unlike anything you’ve seen, because she crea...

Great Reviews Provide Proof That You Keep Your Promises written by Jenna Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I would like to discuss online reviews. You know those Google and Facebook first start reviews we all know and love. It’s become a crucial part of marketing these days. Let’s face it when we go to make a purchase, the presence of a lot of 4 or 5-star reviews provides us with a level of trust that this is someone we want to do business with. Something that is sometimes overlooked is the actual words that the reviewer uses above and beyond the stars. What you’ll learn if you give a listen: How to get more ideal clients like the ones that are already leaving you 5-star reviews How you don’t provide a service your clients had a problem and you solved it wonderfully while providing a good experience How to use reviews to update your core messaging How to use reviews to inspire bri...