Best Free Online Marketing Guide For Online Entrepreneur

Food brand Vegemite has been certified as officially vegan food product by Vegan Australia. Vegemite posted on Twitter: "Tastes like #Vegemite is certifiably Vegan-Friendly… by doing absolutely nothing to its recipe! Truth be told, it always has been, but now it has been fully certified by Vegan Australia!" Vegemite senior marketing manager Matt Gray said: "With over 10% of Australians choosing a vegan or vegetarian-based diet, it’s important that they can still enjoy the nation’s favourite spread – so we sought official certification from Vegan Australia." Vegan Australia certification manager Heath Kilgour said: "Vegemite's certification demonstrates the need for a program that allows brands to give their customers the confidence that their products meet our strict standards. "The vegan market is rapidly growing and there are big changes in consumer preferences moving towards a plant-based future. The Vegan Australia Certified program allows bran

Johnnie Walker The Journey will aim to drive recognition of the brand's Striding Man logo through a new out of home campaign. The campaign, entitled #TheTravellingBillboard, conceptualized by What’s Your Problem, will see some of India's influential travel photographers create billboards with the logo in various locations like the abandoned Kuldhara village and the underwater terrain of Andamans. The campaign will be amplified with the help of 150 social media influencers who, through a miniature version of #TheTravellingBillboard of their own, will capture their own unique experiences and journeys. Abhishek Shahabadi, vice president and portfolio head: Premium & Luxury brands at Diageo India said: “This campaign celebrates this philosophy and is aimed at bringing to life the rich character of unchartered India through this exploration.” Khushboo Benani, content and influencer marketing head at Diageo India said: "#TheTravellingBillboard is designed to be a collab

AIA Group Limited, Asian life insurance group and global principal partner of Tottenham Hotspur Football Club has appointed global media platform Dugout to execute marketing campaigns. The partnership further aims to raise awareness about the football activity across social media in Asia and increase viewership. Content will be published on a AIA Dugout microsite where fans will be able to interact with exclusive features, videos, interviews and activations with players. AIA Group chief marketing officer, Stuart A. Spencer said: “As the Global Principal Partner of Tottenham Hotspur, AIA is delighted to work with Dugout to create closer engagement with football fans across our markets. Authenticity is key to any successful sponsorship and Dugout has shown that this ethos has been at the heart of their platform and their success with clubs and fans over the past three years. “We look forward to working closely with Tottenham and Dugout to develop and distribute authentic, appealing

This is a guest post from Megan DeGruttola at Stackla. For as much as our digital landscape has evolved over the last couple decades, email remains one of the most effective channels for marketers across all industries. Yet every year people’s inboxes get more crowded and their brand expectations continue to grow. Not to mention that companies send more and more emails annually—and more emails means more they need more images to support that scale. Since 65% of marketers struggle to consistently create engaging or well-designed visuals and it’s often expensive and time-consuming to do so, many have begun turning to the abundance and influence of user-generated content (UGC). What is user-generated content? Although you may not have heard of it, you’ve most likely created it. You know that photo you shared on Instagram from your latest trip, the unboxing video you posted on YouTube, or that picture you tweeted during the last event you attended? Those were all user-generated conte

Facebook's Halloween treat for developers was the release of application-programming interfaces Graph API v5.0 and Marketing API v5.0. Software engineer Evan Klein said in a blog post that the social network will limit the number of ads each page can run simultaneously in mid-2020, explaining that excessively high ad volume can hinder an advertiser's performance... from Adweek Feed https://ift.tt/336PJay via IFTTT

Effective cost per thousand (eCPM) in the in-app advertising industry saw a 27% increase globally in the first quarter of 2019 compared to the previous year as advertisers’ desire to gain the attention of engaged mobile users soared. Delynn Ho, the general manager for APAC at Smaato explains the increase is just like with any dynamic marketplace, where supply and demand determine pricing. He notes this is especially true in many developed countries, where the quantity of smartphone users is relatively fixed and has nearly reached maximum penetration. “In the US, for example, the number of mobile app users is only expected to grow by 3% in 2019 according to eMarketer. However, the competition among advertisers to reach these users is on a sharp incline, leading to rising eCPMs across the Smaato platform,” he explains to The Drum. That means mobile advertising and app monetization platforms like Smaato has experienced a 16% growth in mobile ad requests globally, according to the pla

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week includes moves from McVitie's, ITV, Just Eat, Bathstore, The Metropolitan Museum of Art, S4 Capital and Manchester City. This week's  acquisitions TV production company  Endemol Shine Group  has been acquired wholly by  Banijay Group . Accenture  Interactive has acquired digital consultancy Bow & Arrow for an undisclosed sum. The move marks the management consultancy's 10th buy-out of an agency in the past 12 months. S3 Advertising  has been acquired by its senior management team for an undisclosed fee, a move which has seen the departure of founder and chief executive Matt Jones. The  Daily Telegraph  and  The Sunday Telegraph  have been put up for sale as part of a review of Sir Frederick and Sir David Barclay's assets in Britain. Magazine powerhouse  Future   has bid £140m to acquire rival Ti Media a

A carefully planned content marketing strategy contains several key ingredients including an understanding of who you’re creating content for (e.g., your persona or personas), how your content will help them, and some key performance indicators to measure success. However, even the most thoughtful and well-planned content strategy can run into roadblocks without a detailed editorial plan. The editorial plan should include what categories and topics you plan to write about, how you intend to amplify your content (e.g., social media , email, etc.) and—the most important bit of all—a list of relevant, highly engaging ideas that incorporates a balance of evergreen and time-sensitive content. Event-specific content can be challenging to create with any consistency, but with some planning and foresight, it is possible to plan out your editorial calendar in advance. One way to do this is to align some of your topics with seasonal holidays, observance days, and themes.  [Image source] A h

What are your nonprofit’s plans for Giving Tuesday? You may already be at the implementation stage of your holiday email marketing campaigns right now. Focusing on Thanksgiving, Black Friday, Cyber Monday, and Christmas is a typical strategy for retail emails. However, for nonprofits, Giving Tuesday is often the high point of their year-end email marketing initiatives. What is Giving Tuesday? Launched in 2012, Giving Tuesday comes right after Cyber Monday. It’s a collaborative social movement centered on fundraising. The day is usually referred to as #GivingTuesday to take advantage of increased visibility through social media trending. In 2018, the collective donations made in the name of Giving Tuesday reached more than $400 million . The movement also celebrated surpassing the $1 billion mark last year, counting all funds raised since 2012. Giving Tuesday takes place in the middle of the holiday season for a reason: It’s the best time to spread awareness of varied charities

Nature or nurture? For small ecommerce businesses that seek long-term revenue, nurture is all about using what feels natural to prospective customers and leading them toward buying. But not just any buying. We want long-term revenue as measured in average order value, customer lifetime value, repeat purchase rates, and improved cart recovery rates. By nature, we mean marketing content, newsletters, emails, and social campaigns that consumers find credible and trustworthy. Authenticity really does matter. “To win the hearts and business of your target customers, you have to convince them you are trustworthy and authentic,” writes Michael Fertik, founder and chairman of Reputation.com. “Being authentic means being accountable and upholding your brand promise. It requires transparency and a dash of vulnerability.” How do you gain long-term value and revenue from your buyers? At CM Commerce, we’ve been closely studying our customer data to answer this question—and we’re going to dissec

Social media is no longer the supporting actor in the e-commerce series – it's now more of a main character. As of August 2019, 30% of US internet users aged 18-34 state they have bought something through social media. This age range is crucial for businesses, as millennials are a massive e-commerce consumer group – they make a whopping 60% of their purchases online ! That’s a significant finding for ecommerce professionals. It means that social media is not just a place for the occasional photo; leveraged the right way, it can be a powerful tool to convert visitors into paying customers. With this article, you'll learn: How to make social media a part of your e-commerce marketing strategy How to increase audience engagement on social media How to increase trust and loyalty through social media How e-commerce brands use social media to build a community of devoted customers Ready to harness the power of social media to boost your e-commerce business? Let's begin

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in  Inc Magazine  as well as via Lifehacker’s This Is How I Work Series. Every Thursday we feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions.  You can catch up on  everyone we’ve featured thus far  in the “How I Work” series  here . This week I’m excited to feature Angela Brown , Founder of Brown & Brown Group .  Brown & Brown Group, LLC is a professional training, coaching and consulting organization   founded by Angela Brown, a Certified John Maxwell Leadership Speaker, Coach and Teacher. Angela   Brown works as an Executive Coach with the Fuqua School of Business at Duke University, in both   the Delta Leadership Program and Global Executive MBA programs. Her mission is to help   individuals and organizations grow and prosper by using the best practices in personal and   professional leadership development.  

Accenture Interactive has acquired digital consultancy Bow & Arrow for an undisclosed sum. The move marks the management consultancy's 10th buy-out of an agency in the past 12 months.  Founded in 2009, London-based Bow & Arrow counts Mini, Spotify, Google and Dixons Carphone among its clients. The business claims to specialise in “white space” identification; where it finds opportunities for businesses to launch new digital products, services and ventures in emerging market sectors, using its so-called “crossbow methodology”.   “Research has shown communications and media to be the most disrupted industry in the UK, so these companies are looking for growth opportunities outside of their core businesses,” explained Joy Bhattacharya, head of Accenture Interactive in the UK and Ireland of the acquisition.  “It’s hard to identify where that white space is, and even once you’ve found it, you need help to change course and grow in the right direction. The acquisition strengt

BBC Studios has taken over Spotify globally to promote Sir David Attenborough’s new series Seven Worlds One Planet. The campaign will give Spotify Free and Premium users access to seven exclusive videos, each dedicated to different wildlife stories and endangered species from around the world. The series of clips will also include the official trailer for the Attenborough-narrated production, which explores the landscapes and wildlife of earth’s seven continents. In line with Spotify’s increasing focus on podcasting the collaboration will also see the BBC Earth podcast made available for listeners, giving them behind-the-scenes access to accounts from show producers and camera crew. The ‘Seven Worlds One Planet One Planet’ soundtrack, composed by academy award-winner Hans Zimmer and Bleeding Fingers Music, will also feature as a playlist. Spotify, which is more accustomed to collaborating with artists like Billie Ellish and Taylor Swift on takeovers, said the content partnership

Despite increased ad spend being sent in the direction of influencer marketing, 96% of people do not trust influencers, according to research conducted by YouGov and Grey London. Their report delved into trust and social media to unearth how brands can regain confidence. It questioned 2240 UK adults (18 and over) via an online survey.  Trust in social media has taken a hit in recent years, down to the quality and veracity of posts, contention over political ads, fake followers and misuse of user data.  Yet while the survey states that 63% trust social media less than they did two years ago, this is at odds with the finding that 25% are using social media more; confirming the fact that while people may mistrust the platforms, this isn’t enough to deter them from use. The report says this is down to an increased awareness around privacy online, with 61% of users are being more careful about the privacy of their posts and 33% admitting them feel more in control. However, despite fea