Best Free Online Marketing Guide For Online Entrepreneur

If you’re new to the world of digital marketing, you’ve probably been hearing some lingo and acronyms that you’re not familiar with. Things like SEO and PPC and CRO – all of which are very important to successful online marketing, but involve a bit of in-depth learning and understanding to fully grasp. Before you delve into those acronyms, or become overwhelmed by the concepts they represent, there’s one very basic acronym that you’ll want to understand. One that’s a lot simpler and less abstract than those listed above:  CMS. Here, we’ll delve into the basics of what a CMS is and why you need to care about it if you’re looking to market your business or organization online.  What is a Content Management System (CMS)? CMS stands for content management system. A content management system is the software you use to organize and update the information on your website.  You have probably heard of a variety of different content management systems, perhaps without realiz...

Mannix Marketing is excited to announce the addition of two new individuals to Mannix Tourism Marketing: Contributing Editor/Marketing Consultant Pam Fisher and Social Media Intern Cameron Cardinale! They are both working to promote the Glens Falls Region. Pam Fisher , who also serves as the Associate Director of Employer Outreach and Strategic Communications at Skidmore College, will focus on helping local businesses thrive through digital marketing strategies in the Glens Falls Region and beyond. Pam and Sara Mannix, CEO of Mannix Marketing, have served together in several capacities over the last ten years, most recently as members of the board of directors for Adirondack Theatre Festival. “Pam’s love of Glens Falls, the community, and the local businesses and organizations coupled with her passion to help others thrive in business makes her a perfect fit for GlensFalls.com and Mannix Marketing. She is marketing savvy and truly cares about the success of the community. We feel so...

We surveyed thousands of potential visitors to the Lake George region and the number 1 concern was safety.  There is a right way and a wrong way to address your guests safety concerns.  Wrong way #1 is not to address the concerns on your website.  Wrong way #2 is to put a popup on your home page about the safety concerns.  In this video, we show you various “right way” approaches to addressing your guests safety concerns.  The post There is a wrong way to add your covid-19 statement to your hotel website… and a right way [Video] appeared first on Mannix Marketing, Inc. . from Blog – Mannix Marketing, Inc. https://ift.tt/36OkEuQ via IFTTT

Not sure how your website is doing?  You can check yourself with these three simple online tests.  It takes less than five minutes and you will know what needs to be done to your website and can have a conversation with your digital marketing agency or web designer.  These three tests will show you three areas of concern for most websites that were designed before 2018. Of course there is a lot more to it than that. But if you find that any of these are a problem, it’s an indication that it’s time for an upgrade. Ready to do the check?  Watch this 3 minute video: The post Audit Your Own Website in less than 5 minutes with No Prior Expertise! [Video] appeared first on Mannix Marketing, Inc. . from Blog – Mannix Marketing, Inc. https://ift.tt/2XPdwdR via IFTTT

For destination marketing, Facebook Live is an amazing tool – just do it! Especially during this uncertainty, showing people what is happening LIVE is a powerful tool. We believe that our Facebook Live posts prior to Memorial Day Weekend had a profound impact on our website traffic (we were up 35% over the previous year). Once people visually saw the beauty of the destination and that we were ready to welcome them, traffic increased. Though to be honest, we made a few mistakes going live. So these tips, come from our own mistakes. Watch the Facebook Live Tips Video: Top 10 basic tips for going live on Facebook: Scope out the entire scene. Find the best starting location. Show the view not you unless setting the scene is important and you are an important part of the story. Write a killer description for the post before going live Choose the orientation: horizontal or vertical. After you are done, respond to those who comment and ask questions Three days later, invite those...

In this episode of Delivering, host Jason Rodriguez interviews Lauren Kremer—past Litmus Live speaker and our new Events Manager—about how we’re adapting Litmus Live in 2020, what it means to be Litmus Certified, The Email First Awards, and how email marketers around the world can learn at Litmus Live Everywhere. Episode Transcript Jason Rodriguez: Welcome to Delivering, a podcast about the email industry from strategy to design, code to leadership, and everything in between. I’m your host, Jason Rodriguez. Delivering is brought to you by Litmus, the only platform trusted by professionals to help you send email with confidence every time. Over 600,000 marketing professionals use Litmus’ tools to build, test and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus , and start sending better emails today. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter usin...

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off stage? I’m excited to kick off a new way to hear from our past presenters with Litmus Live Interviews. Each month, we’ll be connecting for a catch-up visit to see what’s changed from their topics and find new ideas or pieces of advice. We’ll be adding interviews here on the blog, recorded sessions on the Litmus Live Everywhere site, and more. COVID-19, natural disasters, local emergencies: How to pivot your email program around unplanned events With COVID-19 still being top of mind for marketers around the world, I was wondering about strategies that companies can take when it comes to communicating with their subscribers around unplanned events, be...

Steve runs small independent seasonal motel on the lake.  He loves the hospitality business and working with the guests who have become friends over the years.  This passion translates into all areas of managing the business. Steve and his partner Vinnie Crocitto  maximize the revenue by putting extra effort into cleaning, building out the lake front with a floating dock, creating events for guests and maximizing the lake front. The motel which is known for cleanliness has a secret weapon, Steve’s wife ran a high end cleaning company.  So when Covid-19 hit, Steve was one of the first lodging properties to share their extensive plans for cleaning and sanitizing the property and a social distance check-in which can be seen here . Vinnie shares his thoughts on Covid-19 and what is necessary to clean and sanitize the property.  From triple sheeting for comforters to plans for the pillows, to changes needed from the communal coffee pots and how he bought thousands...

Sending great email isn’t easy. But sending great email at scale is a whole different challenge. How do you set up your program to handle more—and more complex—campaigns, all while keeping your brand voice and email quality consistent? Experts from Litmus and Salesforce sat down to discuss the three elements of a scalable email program: people, processes, and tools. You can watch the full webinar on-demand here , but this post marks the first in a series breaking down the best tips for scaling your email team. Today, the focus is on the people within your email program. What it Takes to Scale Your Email Program In this on-demand webinar, experts from Litmus and Salesforce share the secrets to growing your email program the right way. Watch our webinar →   Scaling the human side of your email program Creating and managing a team of email experts is no small feat, and it can be particularly tricky during times of change or growth. On one end of the spectrum, you...

Our team here at Litmus absolutely loves to hear from customers: how they’re using our product, improving their workflows, and finding increased value in email marketing. We like to hear what you love about Litmus and what we can improve. G2 Crowd, a popular platform for unbiased user reviews, is a valuable source of honest customer feedback for us—and their recently released spring reports made us incredibly proud. We’re so excited to share that Litmus has been named Spring 2020 Leader in G2 Crowd’s Email Testing category as well as a winner in 10 additional categories.  Litmus Voted Leader in Multiple G2 Crowd Categories for Spring 2020 For 5 quarters in a row, Litmus holds the Leader for Email Testing badge, based on honest reviews from real people who use Litmus every day. The G2 Grid for Email Testing ranks testing solutions by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact). Products in the lea...

[Ebook] The Three Pillars of Successful Email Marketing | Part 2: Post So you’ve sent your perfectly planned and executed email campaign —now what? It’s time to master the second pillar to email marketing success: gathering the post-send insights that help you learn from your work and improve future emails. Why nailing your post-send analysis is so important Without taking the time to understand how each email performs, you risk straying away from your audience without realizing it. But if you master this part of the email process, you can learn from your past work, understand what resonates with your audience, and make data-driven decisions on how to improve future campaigns. And that has a measurable impact on overall email program performance. Brands that use third-party analytics tools see an email marketing ROI that’s 10% higher than that of brands that only rely on metrics provided by their ESPs. In this ebook, you’ll learn everything you need to know to create a ro...

Email has the potential to be a real game-changer when it comes to uncovering insights that can supercharge your marketing. But how do you effectively use this channel for all that it’s worth? For starters, you need to get organized and be intentional about the entire email process.  Here at Litmus, we believe there are three crucial pillars to email marketing success —and only when you master all three can you build a state-of-the-art email program that can positively impact your entire marketing mix. The three pillars of a successful email program—PRE, POST, and PERFORM—help you take a holistic view of your email program. We’ll take a deep dive into every single one over the coming weeks.  Let’s start with pillar one: PRE | Set your campaigns up for success. Download the ebook and learn how to: Curb content chaos and plan campaigns more effectively  Consistently send emails that are beautiful—and error-free Automate your workflow to reduce manual, time-consum...

In this episode of Delivering, host Jason Rodriguez interviews Kait Creamer , the CRM Marketing Manager at Framer , about her recent career transition, being an email marketer on a new team, and how email marketers can leverage emotional intelligence to improve their work and everyday lives. Episode Transcript Jason Rodriguez : Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. I’m your host, Jason Rodriguez. Delivering is brought to you by Litmus , the only platform trusted by professionals to help you send email with confidence every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus , and start sending better emails today. Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringP...