Best Free Online Marketing Guide For Online Entrepreneur

If you’re new to the world of digital marketing, you’ve probably been hearing some lingo and acronyms that you’re not familiar with. Things like SEO and PPC and CRO – all of which are very important to successful online marketing, but involve a bit of in-depth learning and understanding to fully grasp. Before you delve into those acronyms, or become overwhelmed by the concepts they represent, there’s one very basic acronym that you’ll want to understand. One that’s a lot simpler and less abstract than those listed above:  CMS. Here, we’ll delve into the basics of what a CMS is and why you need to care about it if you’re looking to market your business or organization online.  What is a Content Management System (CMS)? CMS stands for content management system. A content management system is the software you use to organize and update the information on your website.  You have probably heard of a variety of different content management systems, perhaps without realiz...

Mannix Marketing is excited to announce the addition of two new individuals to Mannix Tourism Marketing: Contributing Editor/Marketing Consultant Pam Fisher and Social Media Intern Cameron Cardinale! They are both working to promote the Glens Falls Region. Pam Fisher , who also serves as the Associate Director of Employer Outreach and Strategic Communications at Skidmore College, will focus on helping local businesses thrive through digital marketing strategies in the Glens Falls Region and beyond. Pam and Sara Mannix, CEO of Mannix Marketing, have served together in several capacities over the last ten years, most recently as members of the board of directors for Adirondack Theatre Festival. “Pam’s love of Glens Falls, the community, and the local businesses and organizations coupled with her passion to help others thrive in business makes her a perfect fit for GlensFalls.com and Mannix Marketing. She is marketing savvy and truly cares about the success of the community. We feel so...

We surveyed thousands of potential visitors to the Lake George region and the number 1 concern was safety.  There is a right way and a wrong way to address your guests safety concerns.  Wrong way #1 is not to address the concerns on your website.  Wrong way #2 is to put a popup on your home page about the safety concerns.  In this video, we show you various “right way” approaches to addressing your guests safety concerns.  The post There is a wrong way to add your covid-19 statement to your hotel website… and a right way [Video] appeared first on Mannix Marketing, Inc. . from Blog – Mannix Marketing, Inc. https://ift.tt/36OkEuQ via IFTTT

Not sure how your website is doing?  You can check yourself with these three simple online tests.  It takes less than five minutes and you will know what needs to be done to your website and can have a conversation with your digital marketing agency or web designer.  These three tests will show you three areas of concern for most websites that were designed before 2018. Of course there is a lot more to it than that. But if you find that any of these are a problem, it’s an indication that it’s time for an upgrade. Ready to do the check?  Watch this 3 minute video: The post Audit Your Own Website in less than 5 minutes with No Prior Expertise! [Video] appeared first on Mannix Marketing, Inc. . from Blog – Mannix Marketing, Inc. https://ift.tt/2XPdwdR via IFTTT

For destination marketing, Facebook Live is an amazing tool – just do it! Especially during this uncertainty, showing people what is happening LIVE is a powerful tool. We believe that our Facebook Live posts prior to Memorial Day Weekend had a profound impact on our website traffic (we were up 35% over the previous year). Once people visually saw the beauty of the destination and that we were ready to welcome them, traffic increased. Though to be honest, we made a few mistakes going live. So these tips, come from our own mistakes. Watch the Facebook Live Tips Video: Top 10 basic tips for going live on Facebook: Scope out the entire scene. Find the best starting location. Show the view not you unless setting the scene is important and you are an important part of the story. Write a killer description for the post before going live Choose the orientation: horizontal or vertical. After you are done, respond to those who comment and ask questions Three days later, invite those...

Steve runs small independent seasonal motel on the lake.  He loves the hospitality business and working with the guests who have become friends over the years.  This passion translates into all areas of managing the business. Steve and his partner Vinnie Crocitto  maximize the revenue by putting extra effort into cleaning, building out the lake front with a floating dock, creating events for guests and maximizing the lake front. The motel which is known for cleanliness has a secret weapon, Steve’s wife ran a high end cleaning company.  So when Covid-19 hit, Steve was one of the first lodging properties to share their extensive plans for cleaning and sanitizing the property and a social distance check-in which can be seen here . Vinnie shares his thoughts on Covid-19 and what is necessary to clean and sanitize the property.  From triple sheeting for comforters to plans for the pillows, to changes needed from the communal coffee pots and how he bought thousands...