Best Free Online Marketing Guide For Online Entrepreneur

Does your B2B website reflect how you feel about your company and the widespread usage of your product or service? And does it do so in a way that makes people want to visit your site again and again? B2B marketing and websites don’t have to include boring, conservative design elements — industry professionals are people, too, and wouldn’t you rather navigate through a website that was visually appealing and catered to your user experience? Websites are often a potential buyer’s first impression of you, and according to HubSpot , traditional B2B websites tell potential customers three things: “who we are, what we do, and how we help.” Customers in search of a solution don’t want to scroll through websites that don’t get to the point quickly. After helping several B2B clients create websites that have achieved their desired results , we believe successful B2B sites should do the following: Provide a pleasing visual/user experience Answer questions Function across multiple platfor...

It takes a lot of time and creative energy to develop and launch a successful inbound marketing program. But even after you’ve unveiled your snazzy new website, robust social media presence and captivating email workflows, there’s no time to rest on your laurels. Like a smoldering bonfire on a crisp fall evening, your marketing needs a steady supply of kindling to stay ablaze. And blog content makes the perfect tinder. Unfortunately, that’s where many companies fall short. The idea of publishing even a few blog posts per month can be overwhelming for an already over-stretched marketing team. How can you possibly keep up the cadence without compromising on quality? As someone who has been blogging for businesses for more than a decade, I’ve learned a thing or two about regularly cranking out large quantities of good content. And I’ve discovered it’s not only possible but something you can achieve without pushing your team to the brink of burnout. Here are seven tips for simplifying...

The value of content marketing has more than proven itself over the years as a workhorse that helps organizations achieve a wide range of benefits — from attracting quality leads to supporting a higher rate of conversion. Consistent, high-quality and engaging content marketing impacts audience decision-making more than any other marketing strategy. Today, the value of content marketing has taken on new urgency. More organizations than ever are digging deeper into this discipline to improve their marketing programs. Many are finding that they have to make specific modifications to their traditional strategies in order to gain the maximum results in a new environment. A wide range of research is showing marketers the way to marketing in a world changed by a pandemic. Among the findings are insights on the new way organizations should create content for their blogs, emails, social media platforms, thought leadership initiatives and webinars. Here are findings in these five critical a...

Our population currently faces four large-scale crises — all happening at the same time: A global pandemic on the brink of its third spike in cases An unstable economy costing more than 50 million Americans their jobs The declaration of a global climate emergency The largest racial justice movement since the 1960s Without question, these crises have permanently altered the expectations people set for leaders, influencers and each other. Brands at a loss for how to design an experience that meets these new expectations need only understand one thing: people are desperate for something to feel good about. With that in mind, here are four changes impacting the brand experience. from Brand & Capture https://ift.tt/3kEUPUo via IFTTT

By now, it’s tough to deny the power of YouTube marketing. The site that was most known for (at least initially) funny cat videos is now an essential tool for digital marketers. In fact, according to HubSpot’s “State of Inbound (Marketing)” report, nearly half of all marketers plan to add YouTube to their marketing strategy over the next 12 months. One of the reasons is YouTube’s reach. According to Statista’s most recent study, YouTube has 2 billion users worldwide . It remains the internet’s second-largest search engine . The only social network that has more monthly active users than YouTube is Facebook. YouTube can also help improve your SEO and overall brand presence. It allows you to present unique content that's easy for viewers to consume and share. I recently helped optimize the YouTube channel of one of our clients. The channel was left untouched for years. Videos posted years ago didn’t have descriptions, tags, end screens, cards, or SEO optimization. So, I wanted...

If you’re a company that wants to put together a video marketing strategy but you’re not sure where to begin, you might want to consider hiring a marketing agency. Working with a marketing agency can make your life easier and get you the results you desire. But a “set it and forget it” mentality is the wrong way to go. You have to consider yourself a partner in the relationship. A video marketing agency or a digital marketing agency that produces videos can get a lot of the heavy lifting done for you, but you’ll be counted on for guidance, especially during the early stages of the project. The agency will most likely lean on you a bit, before you can lean on them. Let’s look at a few of the ways you can make your relationship with a marketing agency prosper when it comes to video marketing. from Brand & Capture https://ift.tt/31q44jF via IFTTT

B2B marketing has changed considerably in the past two decades due to a wide range of new “must-have” marketing platforms — from Facebook to TikTok and beyond. You’ve likely deployed many of them. But have you considered branded podcasts? Branded podcasts give companies several advantages, including a new way to bond with consumers through interesting audio episodes on niche topics. This shared-interest content delivered on a regular schedule helps strengthen the bond. Podcasts emerged in 2003 in the form of audio stories delivered directly to iPods, hence, the name “podcast” — a mashup of iPod and broadcast. Today, podcasts are a series of audio files that people can listen to anywhere on any device. Another thing that’s different is the sheer number of podcasts available. from Brand & Capture https://ift.tt/33Yg5yj via IFTTT

Video marketing may have once played a small role on the digital marketing stage, but the ROI it delivers to marketers has moved it closer to the spotlight. Research shows that 88% of video marketers report that video gives them a positive ROI — a 5% increase from 2019, and a 33% increase from the poll in 2015. While these results can be attributed in part to the growing consumption of video content, it’s also a matter of how businesses are using video to drive demand around their products/services. Gone are the days where videos were simply uploaded to a company’s website or YouTube channel. Now, businesses are embracing the value of leveraging video content across multiple platforms while optimizing their presence on traditional mediums to boost demand generation. Consider these three ways to give video a leading role in your demand generation strategy. from Brand & Capture https://ift.tt/3jXVzDF via IFTTT

As more and more content becomes made for mobile, native advertising is predicted to become a multi-billion dollar industry. Based on its effectiveness, native advertising is quickly becoming as popular — if not more popular — than traditional display advertising. Native advertising is branded content that matches the platform on which it appears. That means that though your ad appears on a website, it’s made to blend in with that website by matching its design and consistency. Banner blindness , or when a site visitor ignores site banners, is a big issue for marketers these days. According to HubSpot, this is usually done to avoid interacting with an ad that disrupts the user experience. Another reason site visitors ignore ads is because, well, they look like ads. Native advertising helps address this issue — 64% of digital display ads are now native. StackAdapt, a native advertising platform, can help you with your native advertising efforts. Here, we’ll take a look at StackAdap...

Marketing your company and its products and services takes so much more than great imagery and messaging. There is a whole framework involved, comprised of many moving parts — solid branding, an adept team and a strategy. Nothing is done without purpose, which is what makes having a strategy the key to success . Without a strategy in place, many companies pursue goals without a vision and fail. One part of a digital marketing strategy that is often questioned for its effectiveness is blogging. In a world inundated with information, a blog may not seem to be the first choice when building an effective digital marketing strategy. Let’s take a look at why your digital marketing efforts will benefit from blogging, even in a content-saturated world. from Brand & Capture https://ift.tt/3lmHzUp via IFTTT

It’s a classic conundrum: You have some video content that you’d like to share with your target audience, but you’re not exactly sure where to post it. It’s a question a lot of video marketers ask because a great video in the wrong spot won’t do you much good, but the answer is typically right in front of you. The first to think about is the response that you’re trying to achieve. There are a number of different reasons for which you may be creating videos, including: To position your brand or build brand awareness To demonstrate a new product or service To educate a market You’ll also want to decide what metrics you’ll use to judge if you have achieved your goal. In other words, what will tell you that the video is a success? This way, if it isn’t performing the way you want it to, you can move it somewhere else to see if it gets traction. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons. Hopefully, you c...

When it comes to marketing platforms, social media is about as fluid as it gets. New trends surface and fizzle in a matter of days, and catching on too late can make your brand seem desperate and out-of-touch. But relying too much on trending topics and failing to adequately strategize your social media can make you appear rudderless and unreliable. And even if you have a million followers and the most powerful analytics tools in the world, it won’t do a lick of good if you’re not posting the right content. So what should your brand post on social media? from Brand & Capture https://ift.tt/349dGzH via IFTTT

E-mail. Social media. Paid ads. Chatbots. With more avenues than ever before to reach prospective customers, companies are in a great position to nurture relationships with leads and grow their business — if they are able to create a cohesive experience for their audience... Consider this stat: Brands with consistent branding expect to earn 23% more annual revenue than brands that are inconsistent. While brand inconsistencies can surface in a variety of ways, such as disparate logos and undefined color schemes, they are often attributed to the messaging used across different channels. If your voice constantly wavers between fun and buttoned-up, or there’s a lack of clarity on your values between touchpoints, it’s natural for prospects to be confused by your brand identity — and with this confusion comes a hesitancy to trust and invest in your product or service. So what does it take to build a consistent brand identity? One of the first (and most important) steps is establishi...

Digital marketing is opening windows of opportunities for B2B marketers to promote their companies on a wide range of digital marketing channels — including websites, email, social media, organic search, paid search, mobile and display ads, for example. With so many options, a common question B2B marketers ask is: Which digital marketing channels should I use? Before planning an effective digital marketing strategy, marketers need to understand the different channels, including the pros and cons. With this insight, they can identify which channels are most likely to work best for their businesses. Here are 10 channels B2B marketers find most effective for generating leads. from Brand & Capture https://ift.tt/36azlKP via IFTTT

If you’re thinking about doing some video marketing for your business, that’s a smart move. According to the latest data from HubSpot, 92% of marketers say that video is an important part of their marketing strategy. But producing high-quality videos isn’t always easy. It starts with having the right tools for the job. There are some apps that are great for producing short snippets of video and sharing them with your followers on social media. But what if you want to make a longer, more in-depth piece and can't afford a professional video production? Well, there's an app for that too — actually many apps for that. We took the time to search the newest video editing apps for both Android and Apple products. Fortunately, there are good ones for both. To help solve the problem of where to start, here are the apps you should consider for video marketing. from Brand & Capture https://ift.tt/3h6ujRj via IFTTT

Social media advertising is constantly moving. If you aren’t staying on top of the most recent trends and advertising updates, you may just miss them. The most helpful place to stay up-to-date is the Facebook Business News section on the Facebook for Business website. This is where you will receive any ad platform updates, business news and much more. Let’s dive into some key Facebook advertising updates. from Brand & Capture https://ift.tt/3gQsLKR via IFTTT

You’re driving plenty of people to your product pages — so why aren’t you making more sales? An abandoned cart happens for several reasons you’ve probably experienced yourself: You’re scrolling through your Instagram feed and see a product you love, but you don’t have your credit card handy. Or you see a box to enter a promo code, so you hold off, hoping the retailer will send you one. Whatever the case, there are a few simple tactics you can use to improve cart recovery. from Brand & Capture https://ift.tt/3beB4Pw via IFTTT

In Part 1 of 9 ABM Tactics That Don’t Involve Software , we discussed how to research and track your accounts using software you likely already have. In Part 2, we’ll discuss how to use all of that research to cater to your accounts and create lasting relationships with your clients. To review the first five steps were: Analyze your current customer list Create a spreadsheet to track accounts Use Google for company research Find company and contact information with LinkedIn Supplement your research with other social media sites Let’s learn about the last four strategies. from Brand & Capture https://ift.tt/2EAvTgC via IFTTT

Reaching a broad audience with your marketing is difficult and expensive. For companies with niche products that only appeal to a small, specific audience, it’s wasteful. Account-based marketing (ABM) is the practice of narrowing your marketing efforts to emphasize a short list of key accounts. For many business-to-business (B2B) brands, particularly those selling high-value products, it’s a compelling approach. But the software products many companies employ to support ABM campaigns can cost thousands of dollars a year. For teams on a budget, that could make ABM feel out of reach. For businesses that can afford it, ABM software provides useful features for making ABM campaigns more effective and efficient. But it’s more a nice-to-have option than something required to launch an ABM initiative. Your marketing team can get started with ABM without making a big investment in anything new. In fact, you can craft an ABM strategy around tools you already have access to and may even use...

The number of podcasts broadcasting today has exploded in the past few years. Even just this year, the number of podcasts increased from 850,000 in January to 1 million by August 2020, according to Podcast Insights . Among the sea of voices and topics being broadcast over the airwaves are many on marketing. Today’s marketing podcasts offer listeners direct access to a wide range of experts on every possible topic — from inbound strategies to social media to podcasting itself. But with so many marketing podcasts, it can be challenging to know which ones are worthy of your time. We found 10 of the best marketing podcasts to help you hone in and start gaining new insights. from Brand & Capture https://ift.tt/2E9Urgz via IFTTT