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Showing posts from December, 2019

Episode 234: The Ad Amplifier Super System For Facebook Ads

Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swipe Files Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns Episode 63 – How Ezra Firestone Sold 84,583 Bottles of Face Cream Using Video Ads Episode 67 – The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68 – 3 Elements of High-Converting Video Ads [Part 2] Episode 136 – Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscri

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid . Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate. RESOURCES MENTIONED IN THIS EPISODE Tier 11 Swipe File Traffic & Conversion 2016 Closing Video Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Thanks for joining us this week. Want to subscribe to Perpetual Traffic ? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify , Stitcher , or TuneIn . The post Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid appeared first on DigitalMarketer . from DigitalMarketer https://ift.tt/2rHWke7 via IFTTT

Best of the best: Our top 19 marketing articles and trends from 2019

We're in the middle of a time wrap. It's that glorious, but also confusing, time between Christmas and the New Year when no one seems to know what day it is or how many cookies they've managed to stomach.  Everything just smushes together into one big calorie and confetti-filled blur and most of us like it like that.  It's similar to what we, in our company, call the "IMPACT Time Vortex." Even outside of this time of year, things move and change so quickly, we forget how much time has passed. People who have been on the team for a month feel like they've been here for a year. Things we met about on Tuesday seem like last month.  That's why sitting down now to recap our top articles from 2019 feels totally surreal.  It's been another whirlwind year in IMPACT, publishing a record 1,295 articles year to date and marking 10 years of sharing our knowledge online . Aside from this, we also: Revamped our website once more Made industry news cove

9 Expert Public Speaking Tips For Business Growth and Success

In a list of “top 5 phobias,” public speaking takes the top slot, followed by death. That’s right, more people are scared of speaking in front of others than they are their own death. And that’s a shame, because what many people don’t realize, particularly business owners, is that public speaking is a tremendous tool for growth and success. Brand benefits of public speaking Public speaking is one of the most effective ways to showcase your products and services to a larger audience. Think about how business owners usually extend brand reach . They either pay for expensive advertising or they take part in what seems like an endless series of one-on-one meetings. Public speaking helps build brand awareness for your business. As a bonus, it will generally pay YOU to speak to a hungry crowd, so it’s easy on your ad spend budget. And, instead of winning people over one by one, you can impress hundreds of people in a single presentation, encouraging them to give your brand a try. No oth

Top 7 Marketing Skills You Need to Master in 2020

Every marketer knows that things aren’t what they used to be, and I’m not even talking about the “old days” when traditional print ads and mass media campaigns reigned supreme. Consider the continual evolution of the smartphone (which you might be using to read this) or how voice assist is revolutionizing search; not to mention the cloud, machine learning and more. Marketing has evolved. So why are you still trying to get leads for your business using outdated methods and tools? It’s the equivalent of releasing a feature film on VHS versus Netflix. from Weidert Group Marketing & Sales Blog https://ift.tt/2ZJi2ej via IFTTT

How Digital Marketing Will Change: 17 Predictions for 2020

Digital marketing is no stranger to changes. We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success. What is digital marketing going to look like in 2020? We had had 17 digital marketers weigh in to let us know what they see on the horizon, so we can all plan accordingly and have a great year of engagement, clicks, and conversions. Here are 17 predictions for digital marketing in 2020. Benton Crane, CEO of Harmon Brothers Ad platforms (looking at you Facebook) will continue to emphasize shorter content (of course, they want to sell more impressions). Short-form, however, limits your ability to build your brand character, voice, and universe. We predict the winning strategy will be to play marketing chess, not checkers. In chess your pieces have different strengths and weaknesses, whereas all checkers pieces are the same. When you build your marketing strategy use

How Mobile Has Impacted the Customer Journey

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through and assess the effect at each stage of the marketing hourglass . By better understanding how mobile changes customers’ behaviors, you can begin to adapt your marketing strategy to meet their evolving needs. Mobile in the First Stage: Know How do people discover a new business? Before the days of computers, it was all print and television ads, word of mouth, or simply driving by your storefront. Now, there are dozens of channels for people to encounter your brand. And mobile only further diversifies the field. In some ways, mobile has shortened the custo