Best Free Online Marketing Guide For Online Entrepreneur

If you love words and want to read all day and make money doing it, this episode is for you. Jennie Nash, book coach and founder of Author Accelerator, joins me to discuss what is a book coach and who is best suited to become on. For more details and to watch Jennie’s companion video, go to https://www.bookcoaches.com/marketingmentor . We’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor .  from The Marketing Mentor Podcast https://ift.tt/2UnYOJp via IFTTT

If you are among the 70% who struggle with Impostor Syndrome, this episode is for you. Dr. Valerie Young , the leading expert on the topic, joins me to discuss why it afflicts so many men and women (especially creatives) and what you can do about it. We’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor .  from The Marketing Mentor Podcast https://ift.tt/2HMJ8wE via IFTTT

If you avoid the money conversation with clients, today’s short episode is for you. In it, I share a simple way for solopreneurs and other creative professionals to change the way you think about money. This reframe will make it easier to talk to prospects and clients about it, to get their budget and to quickly weed out the ones who can’t afford you. That way, you can stop wasting time on proposals and instead spend your time on the clients who can pay what you’re worth. For more,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor .  from The Marketing Mentor Podcast https://ift.tt/31f7ntR via IFTTT

If you feel exhausted from day after day of Zoom meetings, this episode is for you. Communications coach, Eleanor Handley , and I delved into the psychological aspects of what Zoom is doing to us and how we can use it to our best advantage. We’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor .  from The Marketing Mentor Podcast https://ift.tt/2GxT4t6 via IFTTT

What role does integrity play in business? And how can you demonstrate yours to your clients? That’s the topic of today’s episode with veteran creative professional and photographer,  Michael e. Stern . We’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor .  from The Marketing Mentor Podcast https://ift.tt/3kutl3a via IFTTT

If you’re tired of 5-figure funnel fantasies, pointless lead magnets and the barrage of heartless, automated content, you’ll love my conversation with Lisa Mullis of Paraphrase Communications , who respectfully disagreed with my recent rant to “forget funnels .” You’ll also learn a better way to use automation to delegate some of your marketing, without also delegating your authenticity. If you like what you hear, we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor. from The Marketing Mentor Podcast https://ift.tt/2DskUpe via IFTTT

Pitching yourself as a guest on the podcasts that your ideal clients listen to is one of the advanced content marketing strategies many Marketing Mentor coaching clients are using. And it can be very effective – when you do it right. In today’s episode, I chatted with copywriter, Francis Nayan , who pitched himself for my podcast and it worked. Listen to find out why. If you like what you hear, we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor. from The Marketing Mentor Podcast https://ift.tt/34kVvZR via IFTTT

In part 2 of my conversation with marketing strategist, Elke Giba , we talked about what it’s like to close a 10 year old business to take a full time job and the importance of keeping your personal brand alive, especially on LinkedIn. If you like what you hear, we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor. from The Marketing Mentor Podcast https://ift.tt/2PzQJPv via IFTTT

Want to know what it’s like to be an in-house marketer who outsources to creative professionals. In today’s episode, Elke Giba , shares her experience of being on the other side of the table after 10 years of self-employment. If you like what you hear, we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor. from The Marketing Mentor Podcast https://ift.tt/39q0LMj via IFTTT

Is it cheating to hire someone to help you with writing or design if those are the services you offer? And should you tell your clients if you’re not doing “all the work?” If you want to grow your creative business, you’ll need to learn how to delegate -- not everything, but certain things. That’s what Melanie “the Marketer” Deardorff and I discussed in today’s episode. If you like what you hear, we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor. from The Marketing Mentor Podcast https://ift.tt/30amUKn via IFTTT

What is a designer who coaches? What kind of coaching can a designer offer? In today’s episode, Sandra Koenig of BrandingHarmony.com shares her experience as a Brand Coach, just one example of the types of coaching many creatives are pursuing as they transition from doing the work for their clients to becoming more of a strategic partner to their clients. If you like what you hear, we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor . from The Marketing Mentor Podcast https://ift.tt/3dAA08f via IFTTT

What happens to your creative business when a crisis in your personal life takes everything you have? In today’s episode, Jeanine Davis of JL Davis Design.com shares what she’s learned about how to take care of your clients, your marketing and, most important, yourself, when life happens. If you like what you hear, we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor . from The Marketing Mentor Podcast https://ift.tt/2zpkQEI via IFTTT

Do you need a budget? In today’s episode, Ean Murphy of Moxie Bookkeeping and Coaching answers that question and more. She breaks down all the financial jargon so everyone --- especially creative professionals -- can understand their money and keep more of it. If you like what you hear, we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor . from The Marketing Mentor Podcast https://ift.tt/3gxsZaU via IFTTT

Strong client relationships are the sign of a healthy business. But how strong are your relationships with your clients? And how would you know? That’s the topic of today’s episode with veteran creative professional and photographer,  Michael e. Stern . We’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor .  from The Marketing Mentor Podcast https://ift.tt/3dKZ4d6 via IFTTT

You were off to a great start. First quarter of 2020 was almost over and this was going to be your year! And then, well, you know what happened. Now your plans to launch or grow your creative business have been derailed. How should you respond? Is all lost? Of course not. Here’s my take on how to handle the inevitable obstacles that test your resolve. (Adapted from an article originally published for AWAI. Read the article here .) And we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor .  from The Marketing Mentor Podcast https://ift.tt/3f53op4 via IFTTT

If you’re wondering how to handle your money at this moment, whether you have a lot or a little, today’s episode with Galia Gichon of Down To Earth Finance will help. Galia is a personal finance expert specializing in artists, entrepreneurs and freelancers and today we talk about how to strengthen your finances, no matter where you are on the spectrum of financial health. If you like what you hear, check out Galia’s new online course, Woman’s Compass , which starts May 5. And we’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor .  from The Marketing Mentor Podcast https://ift.tt/3c5cHCY via IFTTT

This is the perfect time to be self employed and the perfect time to chat with someone who’s been a successfully self employed creative for even longer than my 32 years.  Michael e. Stern has seen it all and persevered through many many ups and downs. Today we talked about how he knows which clients to give up on and which ones deserve perseverance. We’d love it if you write a review,  subscribe on Apple Podcasts  and sign up for  Quick Tips from Marketing Mentor .    from The Marketing Mentor Podcast https://ift.tt/2QA4U8d via IFTTT

Whether or not you consider yourself a blogger, there are lots of reasons to use a blog for content marketing, and you don’t even have to do it all that often. In this chat with Melanie the Marketer, (that’s Melanie Deardorff ), we discuss why it’s worth making time for, even if you don’t like to write. And if you didn’t hear my recent semi-controversial episode with Melanie, listen to #387 Do you need fancy CRM software? I don’t think so . If you like what you hear, write a review,  subscribe on Apple Podcasts  and, one more thing, be sure to sign up for my  Quick Tips from Marketing Mentor . from The Marketing Mentor Podcast https://ift.tt/2U1gOsx via IFTTT

Get ready to breathe a sigh of relief because I don’t think creative professionals and solopreneurs need any fancy CRM (customer relationship management) software to keep track of your clients and prospects. In this chat with Melanie the Marketer, (that’s Melanie Deardorff ), we discuss the simple strategy we both use instead. You may remember Melanie from Episode #371 when she shared the specific and practical ways generosity manifests in her everyday marketing. from The Marketing Mentor Podcast https://ift.tt/3ae0E5E via IFTTT

Is a billboard an affordable marketing tool for a design firm or copywriter? Don’t laugh it off. I spoke with Bart Bradshaw, host of the Built to Stay podcast, who educated me all about the latest in outdoor advertising . It’s not as expensive as you think and depending on your niche, it could definitely make you stand out. Listen to our companion interview on choosing a niche. from The Marketing Mentor Podcast https://ift.tt/2GEEgFw via IFTTT