Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. Such as E-E-A-T update (expertise, experience, authority and trustworthiness) and last month’s Google Helpful Content Update which either rewarded or downgraded websites based on the quality and helpfulness of their content. With this in mind, we speak to some industry experts and growing businesses to understand how they use content to build authority in their industry. Create guides with statistics “For a new or existing brand, it is always helpful to add blog posts and guides to their website,” explains Richard Allan, co-founder of energy startup, Warmable. “Having lots of content shows that you have substance and a website with 50 pages and posts is likely to outrank a site with just 5