Best Free Online Marketing Guide For Online Entrepreneur

If you own a business, or have ever taken a basic business class, then you’re probably familiar with the 3 Ps. People. Product. Process. According to the guiding principle of the 3 Ps, managing these three most important factors of a business will help you find unchallenged success. They are the building blocks that help construct a successful business. See, without the right people, a good product, and a proven selling process your business will fail. But there are thousands of businesses that have all of those things and still find themselves struggling to get by. So what’s missing? Why don’t the 3 Ps alone take your business as far as it needs to go? Turns out, there is a fourth P that nobody mentioned. Until now. As important as your people, product, and process are, your positioning is just as important. And especially for all you marketers out there, you know this better than anyone. When it comes to your product and your process, positioning is an integral part of the equ...

On August 25th, nearly a month before the official first day of the new season, Starbucks declared it fall.  It didn’t matter that it was still reaching record high temperatures; it didn’t matter that leaves wouldn’t start falling for weeks or even months; it didn’t matter that the corn mazes were still only knee high.   All that mattered was that Starbucks fans wanted it to be fall. They desperately wanted an escape from the hellish summer than most of us have been experiencing. So Starbucks crafted the perfect autumnal alternate universe, where you could wear a scarf and look at the leaves and drink a PSL without sweating through your facemask.  And if you think that campaign was met with a raised eyebrow and a glance at the calendar, then you clearly underestimate the power of telling your customers the story they want to hear. See, good marketing sells the transformation, rather than the product itself. You frame it as the solution to a problem. Before, t...

As a consumer—it would be nearly impossible to count the number of email funnels that have hit your inbox. We can safely say, it’s been a lot. Businesses love email funnels because they swiftly move new subscribers toward their first purchase . Let’s take a look at the Customer Value Journey to get an idea of where your prospects are when they become subscribers. The Customer Value Journey is the journey a prospect takes from finding out a business exists (Stage 1: Awareness) to becoming such a raving fan of it they’re actively promoting the business like a salesperson only they pay you (Stage 8: Promote). When we talk about email funnels, we’re talking about the shift of a prospect choosing to become a subscriber (Stage 3: Subscribe) to buying your first offer (Stage 4: Convert). Email funnels are a big deal in the marketing world because they work… really, really well. People are still tuned into their inboxes, check out these statistics from OptinMonster : 99% of email u...

There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment. They also show us how to use these strategies for ecommerce stores. RESOURCES MENTIONED IN THIS EPISODE 10 Campaign Ideas for Location-Based Marketing Reveal Mobile Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify , Stitcher , or TuneIn . The post Episode 113: Everything You Didn’t Know Was Possible in Location-Based Marketing with Dan Dillon, Vice...

Marketing is a fascinating, rewarding, multidisciplinary field that has the potential to generate revenue and grow any business. This makes it a great industry to be a part of. However, it also means that in order to be the best marketer you can be, you have to possess at least a basic understanding of a lot of different concepts. I’ve updated the list and now have 125 of the most important books that every marketer should read. The books are organized by category: Classic Marketing Books Business Strategy Books Marketing Strategy Books Marketing Mindset Books Productivity Books Behavioral Psychology Books Business Growth Book Copywriting Books Persuasion Books Value Proposition Books Content Marketing Books Social Media Books Website Design & Optimization Books Cool & Interesting Marketing Books I know that I’ve gotten a lot of benefit from the vast amount of expertise hiding in the pages of these books. And if you give them the time they need to share their...