Best Free Online Marketing Guide For Online Entrepreneur

The integrated future of search  Agency and in-house specialist teams need to start working more closely together. This statement is true across all disciplines – from UX to SEO, insights to social media. However, in the context of SEO and Paid Media specifically, in the past (and even now), they have tended to be seen as segregated disciplines.  Yet in recent years there’s been a big effort across the industry to address this, because the results, when teams work together, are clearly better. In this post, I will be focusing on how data can be effectively shared across these specialist areas to make better, data-driven decisions, and to generate better overall search marketing results. At Hallam, we’ve christened this approach “Unified Search”. How to share data & insights to optimise campaigns more effectively First and foremost, it’s about sharing data across teams in an efficient and effective way in order to better optimise paid and organic campaigns and generate ...

This pandemic has been a difficult time for everyone, and we’re no exception. Like everyone, we worked our way through the initial lockdown and did our best to weather the storm as our clients suffered the direct impact of tight restrictions. Since March, we’ve worked tirelessly to pivot, reshape and adapt our business — always looking forward but firmly grounded to reality. After months of hard work, we’re delighted and grateful to be able to create new jobs at a time when so many people are searching for opportunities. Senior Marketing Strategist We’re looking for a Senior Marketing Strategist to work across the agency to identify unmet needs, goals, opportunities, and challenges of our clients. As a Senior Marketing Strategist at Hallam, you’ll oversee the development and execution of a plan centred around our clients business and marketing objectives. You will play a key role in helping cross-functional teams develop and evolve ideas to bring together brand goals, marketing o...

As we enter into the second lockdown, it’s likely our evening entertainment will shift to the television set. That’s why here at Hallam, the award-winning digital marketing agency, we’ve put together a list of Marketing TV Shows and Movies that anyone who works in marketing will surely enjoy! The Social Dilemma (2020) A recent release from Netflix, this docudrama exposes the viewer to a range of tech expert opinions on the dangerous human impact of social networking. Rated 7.7/10 on IMDb Type: Documentary The Social Network (2010) Sticking with social media for a second, this drama follows a young Mark Zuckerberg as he created the most used social media platform on the planet; Facebook . Rated 7.7/10 on IMDb Type: Movie Steve Jobs (2015) You’ve probably heard of the name Steve Jobs, but have you ever thought about how he became a household name? This biographical drama goes into detail about the problems faced when launching three new products to market. Rated 7.2/10 on IM...

This year, Google has announced that they’re expecting over 70% of UK shoppers will buy more online than previous years, with many shoppers who would previously have purchased in-store shifting online due to a combination of COVID restrictions and changing consumer behaviour, making online media buying more competitive than ever. With some retailers announcing their offers early and running discounts the majority of November due to fears over crowds gathering en masse in the midst of a global pandemic, planning promotional activity should already be well underway. Below we’ve outlined some key strategic considerations for your Black Friday marketing activities to ensure you’re considering all angles in the run-up to this year’s event. Keep seasonal landing pages active year-round Let’s start with a basic but often overlooked consideration – keeping the same page for your Black Friday campaigns live year-round to boost long-term organic performance . If you’re running discounts f...

What makes these awards extra special is that they’re determined by client feedback and ratings, instead of an independent judging panel… So, it’s only right we take this time to say “thank you” to all of our clients who took the time to contribute. Which awards?   Grand Prix   Digital Full Service   Digital Strategy   Strategic Thinking   Creativity/Innovation   Content Strategy/Creation   Social   Analytics   Search   Service Delivery What our clients had to say… “I have worked with a number of agencies of various sizes and have to say that Hallam really do pack a mighty punch. They take time to learn and understand the business, our objectives and size of opportunity before putting realistic proposals together that we can easily digest and deliver against. Highly recommended.” – Garrick Abrahamson, Antalis “We’ve worked with Hallam for a number of years now and they always go above and beyond! They’ve really become an e...

Download the Best Practice eBook First name * Last name * Email address * Consent * Yes, I agree, that Hallam may store my data and may contact me using the email address I have provided with promotional emails about products, special offers, and other information which may be of interest. Please also read our privacy policy. You can revoke your consent at any time. Name This field is for validation purposes and should be left unchanged.   Who should download this guide? This guide is aimed at anyone involved with the creation or management of website content. This can include font and asset considerations from your creative team, image and media management from marketing or the addition of GTM scripts by SEO. What will I learn? Why fast sites are important Delivering a better user experience Why fast sites rank higher in search engines How it benefits your paid adverts Faster websites are better for the environment How to define ‘f...

Why does anyone care about your personal brand?  If a client or company wants to purchase your business’ service or product, surely they’re not bothered about the person behind it? They just want what you’re selling and to be on their way. It may surprise a few B2B business owners that this isn’t the case at all. Only a few years ago, a study showed that in fact 48 percent of a brand’s reputation can be attributed to its CEO or its leading voice .  With this statistic in mind, why do we live in a world, which is now driven by digital, experience, and personalisation, where so few businesses take it seriously?  There’s a big opportunity right now for the UK’s SMEs and business owners. We’re just at the beginning of the worst recession for over 100 years, due to the impact of COVID-19, and the need to stand out is greater than ever before. There’s a quote from Jeff Bezos, the founder of Amazon, that is highly applicable to this discussion: “Your brand is what people s...

The latest version of Apple’s operating system iOS 14 arrives with us next week. It had been set to fundamentally change the digital marketing industry due to the changes it was going to implement around IDFA (Identifier for Advertisers – the only way to track users within apps on iOS). While those changes are no longer coinciding with the arrival of this update, Apple has stated they will still be coming to devices at some point in the near future. So what are the changes, why do they matter to the digital marketing industry, and what is it likely to mean for you? Data as currency The Internet may look free to use, but there is a currency that pays for everything. Data. Your data. For as long as the Internet has been around it has been funded by advertising and over time that advertising has become more and more sophisticated as we are able to collect ever more data about users and use it to target individuals in ever more specific ways. This targeting is based on who they are, wha...