Best Free Online Marketing Guide For Online Entrepreneur

Amazon is everywhere. The online shopping behemoth sells everything, delivers in days (or even hours, depending on where you live), and offers a peace of mind that new brands or unvetted competitors simply can’t match. But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. First, though, you need to know what you’re up against. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share . And barring any major shake-ups in the industry or regulatory crackdowns from the government, it’s unlikely that’ll change anytime soon. Even the other major names in retail, like Walmart and Target, struggle to shine within Amazon’s shadow. Amazon is projected to own 50% of the ecommerce market share in 2021. That’s half of all online sales. (Source: Statista ) In order to successfully compete, you need to play to your strengths and lean into what makes your brand different. Here are some of the top strategies ...

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. Some experts say the writing is already on the wall: Black Friday, the most important shopping day of the year, is either dying or already dead . Nobody wants a crowd of people rushing around their store in 2020, and small businesses already feeling the pinch from months of lower sales volumes aren’t gonna be able to offer the same level of discounts. Online shopping though? That’s a completely different story. This Black Friday will be the largest yet for e-commerce. Mark my words.— Patrick Campbell (@Patticus) September 2, 2020 For ecommerce and DTC brands, Black Friday and Cyber Monday 2020 are poised to be bigger and more competitive than ever be...

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users , which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected audience in a professional context—not 16-year-olds who wanna see their friends do the Toosie Slide. Bottom line: If it’s not already a part of your marketing plan, LinkedIn is super fertile ground to seed some of your ad budget—but it can be a harsh and expensive channel if you don’t do things right. To make LinkedIn advertising worth your while, you’ve gotta understand the basics. That’s where a guide like this one can help. Let’s take a look at the steps you’ll need to take to successfully advertise on LinkedIn. Why Should You Advertise on LinkedIn? You might think your money is better spent running a Google Ads campaign or on promoted Facebook posts, but LinkedI...