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Showing posts from April, 2020

Ignored Emails? Try These Win-Back Email Templates

[Interesting] What’s the point of email marketing if most of your emails are getting ignored? These win-back email templates and engagement campaigns will help you re-engage lost subscribers or cut them from your list. If you want to make your email marketing campaign more effective and, therefore, convertible, you shouldn’t ignore subscribers who stopped opening your […] The post Ignored Emails? Try These Win-Back Email Templates appeared first on DIYMarketers . from DIYMarketers https://ift.tt/2WdSHYB via IFTTT

Terminus Acquires Ramble To Offer ABM Chat Solution

Terminus has announced its acquisition of the account-based chat solution Ramble to increase response time and results with ABM clients through real-time chat capabilities. The acquisition of Ramble’s chat solution will allow Terminus customers to conduct virtual account-based conversations directly within the Terminus platform, providing direct connection to accounts without online forms. Marketing teams using Terminus will also be able to connect sales teams to various ABM advertising and brand activities for maximum efficiency on a unified platform. Terminus’ platform intelligence will also use Ramble’s chatbots for data collection and lead generation services, fostering relationships between users and customers based on predetermined preferences. In addition, the chat capability will provide customers with instant responses from Terminus’ customer service, sales and marketing teams in both the web browser and in-app versions. “Native chat is a game-changer for our custome

The Complete Guide to LinkedIn Events

Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists.  In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives . With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. We’ve all had to adapt to a new reality, but buying, selling, and hiring still needs to happen . If you go dark on your audience now there’s no guarantee they’ll be waiting for you when you return .  Whether involved in essential operations or just trying to get through these challenging times, businesses still need to plan and host events. The main difference is that these gatherings take place in online or vi

What a Rebound Kick-Off agenda might look like

Hunkering down is over. Sure, many of us might still be working from home for awhile longer.  But our businesses are re-emerging with pivots big and small to drive resurgence and growth into the rest of 2020. What may have started as day-to-day decisions four weeks ago has now coalesced into a company-wide strategy.  For example, we have several clients in board meetings this week discussing and confirming their path forward – with broad product, customer, marketing and sales implications. Launching these new directions right now, however, is complicated.  Getting everyone together in person to generate the usual energy is off the table.  A company-wide, long email from the CEO isn’t going to cut it. Time for your Rebound Kick-Off. This has, of course, been in the sales team’s playbook for a very long time.  At the start of a new selling season, get the sales team together to reiterate objectives, approach, teamwork and pending rewards.  Lately other customer-facing teams have go

The Hook enters administration, Brave Bison acquires IP and channels

Administrator KPMG has sold some of its assets in social video publisher The Hook  to rival Brave Bison, including IP and channels. The brand, which produced social videos and branded comedy spots, was founded in 2014 and entered administration recently due to cashflow issues. Its team of up to 25 positioned the brand as the UK’s answer to platforms such as College Humour, Vice and Complex, and was known for its memorable comedy shorts. Meanwhile, The Hook Labs, its commercial wing which won Social Media Team of the Year at The Drum Online Media Awards in 2018, spoke with authority  on social video performance measurement.   The Hook, which had in excess of 14 million followers across social media, is being administrated by Steve Absolom and Will Wright from KPMG’s restructuring practice. "Certain assets of the business" were sold to social video company Brave Bison and six staff have made the transfer. These are understood to be The Hook social assets and intellectual pr

Please don't ghost your customers

Most successful marketing campaigns rely on three key conditions: knowing your audience, knowing your goal is achievable, and knowing the best way to achieve it. Well, that was then. Right now, as Covid-19 continues its worldwide calamity tour, we cannot be certain about any of those key conditions. The consumer market is unstable, ROI is impossible to predict, and many typical advertising avenues (out-of-home, for example) are now null and void. And as a result, many brands are pulling the plug on their hard-grafted campaigns. The temptation, for those businesses affected, is to pipe down. To save budget and see how things pan out. Because if you can’t sell your product, what is there to say? We would argue that there’s a lot. For customers, as for businesses, this is a period of uncertainty. People are seeking out pockets of normality as they experience this unprecedented upheaval. And the worst thing that could happen is for the world to go silent, brands included. If you’ve bee

As big advertisers go off air, Lively leads the DTC brands testing TV at cut-price rates

Underwear brand Lively is among a handful of direct-to-consumer brands taking advantage of affordable airtime and dipping their toes into the world of TV advertising. But despite the attractive rates , many DTCs are still cautious about shifting to broadcast. Lively is a rare case: a DTC retail brand that’s experiencing a boost in demand during the coronavirus. Founded by Michelle Cordeiro Grant in 2015, the brand sells what it calls ‘leisurée’: underwear, loungewear and swimwear that is ostensibly more comfortable than the lines offered by the likes of Victoria’s Secret. The coronavirus has hit US retailers hard , and, in the beginning of lockdown, Lively was not immune to consumers’ abrupt halt in clothing spend. “Our business definitely declined that first week,” recalls Cordeiro Grant. “But then we quickly came together as a team and said 'OK, let's talk to our community – what do they want?' And what we realized is that our product is actually what they want and wha

 How long does it take to become an SEO Expert?

Are you enthusiastic about learning how you can increase the organic traffic on your website?  Do you think that generating organic traffic is the best way to generate sales in your business? Do you want to earn long-term fruits in your business? If your answer is yes, then Search Engine Optimization is the correct path […] The post  How long does it take to become an SEO Expert? appeared first on Digiperform . from Digiperform https://ift.tt/3aRZCfx via IFTTT

Ecommerce Personalization Strategy: A Stepwise Approach

At some point, personalization may seem like a good next step to level up CRO efforts. But companies—if and when personalization does make sense—often try to use algorithms immediately, relying on AI and machine learning to create personalized experiences. Many also get started with marketing tools that have data collection and AI built-in, resulting in a fragmented experience for the customer and suboptimal results for the company. Rhett Norton advises caution : “The tool-first strategy is one of the worst because it puts your strategy in the backseat while your tool drives you off a cliff.” Indeed, personalization isn’t just about data and algorithms. To do it properly, you need: Processes in place; Enough people to create relevant content for all variants; Systems that can serve the content, etc. It requires a big investment to operationalize full-on personalization. And the larger the investment, the larger the risk. Therefore, it makes no sense to start with all-out

Paragon CC, Zeal Creative, SO Marketing: The Drum Recommends Awards 2020 winners revealed

Paragon Customer Communications, Zeal Creative and SO Marketing have snapped up the Grand Prix awards at  The Drum Recommended Awards  2020. Brands including Holland & Barrett, Hyundai UK, DreamWorks, Coca-Cola, The Co-op, Kellogg's, the Hilton, Warburtons, Nestlé and more submitted their views on a cross-section of the industry’s marketing services providers. The under 40 staff category included the likes of Storm, Velo Marketing and Brazil Street, all of which took home awards. However, the Grand Prix gong was awarded to SO Marketing. On why they rated SO Marketing, client Just Horse Riders, said that: "They have certainly helped improve our business. I don't think we would be in the position now if it wasn't for their help and care. That's the difference – they actually care about the client and their business which for me is very rare these days!" Zeal Creative scooped up the Grand Prix for an agency with 40-99 staff members. while Paragon Customer

If empathy is the key to cracking what consumers want, how should marketers get ready?

“Try to be helpful, try to be human, try to be empathetic,” says Braze GM and VP success EMEA, James Manderson, on how brands can respond to the ongoing pandemic. In an interview with The Drum associate editor, Sonoo Singh, during The Drum’s Digital Transformation Festival, Manderson spoke about the importance of cultivating a sense of humanity in marketing, informed by the insights from the Braze Brand Humanity Index research, conducted by Forrester Consulting. The Brand Humanity Index (BHI)  identifies what emotional and functional attributes make a brand feel human to consumers as well as the business impact of exhibiting that brand humanity.  Watch the full session here. from News https://ift.tt/2KOimBO via IFTTT

What brands can learn about content and COVID-19 from #SNLAtHome

Live from New York, it’s Saturday night! This line, signaling the end of the Saturday Night Live cold open and start of a new episode, has marked weekends for 45 years. It’s also marked many laugh-filled moments for me personally as I watched reruns with my mom at a horribly inappropriate age. Unfortunately, as COVID-19 (coronavirus) took hold of the world — and especially of New York City, the home of SNL — production of the NBC staple came screeching to a halt. With social distancing orders in place, the SNL cast couldn’t be together, let alone welcome an audience, so three new episodes were put on hold. Then, on April 10th, it was announced the show would return with an all-new, pre-recorded episode dubbed SNL At Home .  SNL Cast gathering on Zoom for an unconventional opening Hosted by Tom Hanks (recently recovered from coronavirus himself) and featuring a number of original skits filmed by cast members and guest stars in their own homes, the episode ended up being the se

5 Examples of Effective B2B Content Marketing in Times of Crisis

There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try to promote anything. But as our CEO, Lee Odden, said , “While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services.” And he couldn’t be more right. Your audience may even have a greater need now for your solutions or expertise. They’re trying to navigate through this uncertain time, too. And they’re looking for help now more than ever before. To help you answer those calls for help and know what types of content are successful in times of crisis, I’ve gathered five examples of effective B2B content marketing during the COVID-19 pandemic. #1 - HealthcareSource Healthcare workers have always been essential. And with a pandemic afoot, they’ve become the

Taking Your Brand To The Frontlines: How to Support Customers In Crisis

The world is a precarious place at present. The economy — even more so. But now is not the time for brands to recoil and take pause. Deemed an essential business or not, every single brand has something to offer customers in crisis. Here’s how to take your brand to the front lines. from Brand & Capture https://ift.tt/2KNZ8wo via IFTTT

How to Make a Weekly Podcast: A Step-by-Step Guide

The Weekly Wrap’s Robert Rose is often asked how much work does it really take to manage a podcast. Now, he takes you behind the scenes through his process and details the time and tools he uses. Continue reading → The post How to Make a Weekly Podcast: A Step-by-Step Guide appeared first on Content Marketing Institute . from Content Marketing Institute https://ift.tt/3aQO2kw via IFTTT

Understanding COVID-19’s effect on media and marketing

30-second summary: As physical demand shrinks, investment in virtualizing operations is a must, inviting future growth opportunities in varying styles of management and communication. This transition will not occur overnight, but it will not be a lengthy process either. Software expenditure in media technology will grow rapidly, potentially outpacing that spent on media hardware. These actions would also raise bandwidth demand on evolving 5G solutions from telcos. SMTE Standards for media encoding will likely need to adapt in face of the current crisis. Corporations throughout the world are being forced to downgrade their services in order to not overload consumer bandwidths weakened by the incredible spike in server pressure. The early placement of movies on streaming services means an increased pressure on servers, as movies are arriving faster and staying longer on catalogs, requiring increased spatial demand. Even excluding esports and Twitch streamers, individual platforms