Content creators usually know a good idea when it hits. It’s often something relatable, authoritative , educational, evergreen, and emotionally provoking. It’s this kind of excitement that sustains an idea through its development and drives people to respond positively to your work. But what happens when your team’s idea stream is running dry? How can you continue to develop brilliant content in a creative lull ? Good news! If you’ve been creating content for any reasonable amount of time, the hard work is already behind you. I’m going to outline 4 ways you can refer back to your own work to inspire new content ideas: Remembering that what’s worked in the past will likely work again Pivoting ideas for trending news Diving into engagement metrics Referring to your audience’s opinions Rely on “Social Proof of Concept” Before allocating resources, money, and working hours to an idea, it would be comforting to confidently predi...