These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their communities to figure out how to respond. Over the last, 9 years, we’re very grateful to have built up such a strong community of people who use our products, read our blogs and listen to our podcast, and we believe that it’s important that we all try to navigate these challenges together. That’s why we want to share these thoughts with you. Sometimes, it’s best to just start a conversation. Last Thursday (March 12, 2020), as a team, we took a moment to stop and reflect. We paused our Buffer queue , as what seemed like a great and timely posts a few days ago, now felt a little irrelevant. We gathered together and we discussed what the COVID-19 situation means for Buffer, for our teammates and those closest to us, and our c...
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Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform. And there are a lot of opportunities for brands. We had a chance to chat with the team over at Pinterest about some of their best practices for brands looking to increase sales. We’re excited to share those lessons with you! Here’s what we learned… How people are using Pinterest According to one survey , “47 percent of social media users saw Pinterest as the platform for discovering and shopping for products—more than three times higher tha...
Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group. And at Buffer, Stories has been a major focus in 2019 as well. Within the Buffer product , we debuted Stories scheduling to help you plan and manage your Stories content, and we released advanced Stories analytics to help you know what’s working. Not to mention, we had a ton of Stories podcast episodes in 2019, which you can find in our archives . So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options. And it’s hard to choose. The Best Instagram Stories of 2019 We’ll run through a list of our favorites. If there are any favorites of yours that we missed, please do let us know by using #bufferpodcast on any social media channel. ...
News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More
As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing . We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. Social media news item #1 The Future of Facebook (new audio from Mark Zuckerberg) The Verge — a technology and culture news website — released two hours of leaked audio of Mark Zuckerberg talking to his Facebook employees, answering questions about Facebook’s future, the risks it faces, and the strategies for things like privacy, reliability, and even Libra , Facebook’s new cryptocurrency. The audio was a very sincere Zuckerberg talk...
Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today. Should you go highly descriptive of what you do, or keep it loose and aspirational? Should you include contact info? hashtags? emoji? And how often should you update it? We’ll unpack these questions together and send you on your way with some tips that you can try on your bio today! The Golden Rule of Instagram Bios: There is no one, right way First off, let’s start with a golden rule about social media marketing, which applies here to Instagram bios, too. There’s no one single “correct” way to create an Instagram bio. We’ll give you lots of tips about best practices and tactics to try, but ultimately you’ll find that there is no consen...