Best Free Online Marketing Guide For Online Entrepreneur

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies, and business owners. At the heart of understanding and maximising this potential lies a key concept: Multi-Touch Attribution (MTA). Let’s explore why MTA is pivotal for those keen on capturing growth opportunities in eCommerce. Why Multi-Touch Attribution Matters MTA isn’t just a buzzword; it’s an essential tool for decoding the customer journey. In an era where customers interact with brands across multiple channels, MTA helps in understanding which touchpoints contribute most to conversions. According to a Google study, the average consumer’s path to purchase involves over five touchpoints. Ignoring these interactions can lead to underinvestment in crucial areas, like paid social and top-of-the-funnel advertising. Key Benefits of MTA Enhanced Understanding of Customer Journey:  MTA provides a unified view of the customer journey, ...

In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefining the game, but how does this impact you as a marketer? This groundbreaking feature, shifting away from traditional approaches, offers an exciting opportunity for brands to enhance their advertising effectiveness. Let’s delve into this transformation and consider its implications for your strategies. The Shift to a More Focused Optimisation Approach Snapchat’s 7/0 optimisation window marks a pivotal change from the usual 28-day swipe-up and 1-day view window. But what does this mean for your advertising campaigns? This new feature, especially beneficial for the ‘Pixel Purchases’ optimisation goal, focuses on a 7-day swipe-up and 0-day view window. Designed to yield improved performance, this approach is tailored for advertisers seeking to refine their targeting and maximise the impact of their campaigns . Photo by Thought Catalog from Pexels. The Impact on Business Outcomes ...

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digital data analysis.   In this article, we’re delving into a realm that’s at the heart of capturing growth opportunities – the transition from Universal Analytics to GA4. Let’s explore the crucial differences between Universal Analytics and GA4, offer practical tips, and guide you through a seamless transition to GA4, ensuring minimal data loss. Understanding the Shift: Universal Analytics vs GA4   First off, let’s address the elephant in the room: What exactly is GA4 and how does it differ from Universal Analytics? Universal Analytics, a previous version of Google Analytics, primarily used cookies and session-based data to track and report website traffic. In contrast, GA4 (Google Analytics 4) is not just an upgrade; it’s a complete overhaul designed for a privacy-first, cross-platform world. While Universal Analytics relied hea...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, the Advantage+ campaigns, could be the game-changer you’ve been waiting for. This blog post aims to demystify this innovative tool, showcasing how it can revolutionise your e-commerce strategies. Understanding Meta’s Advantage+ A Leap Forward in Advertising Technology Meta’s Advantage+ marks a significant leap in advertising technology. Following the trends of advanced tools like Google Performance Max, Advantage+ shifts many traditional responsibilities of digital marketers to sophisticated machine learning algorithms. This ‘algorithm-first’ model offers a unique blend of efficiency and effectiveness, targeting your audience across the entire customer journey without the need to split ads across different sales funnel stages. Key Features: Holistic Campaign Approach: Combine all ad types into one campaign, ensuring consistent messaging and branding...

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the term are a bit murky, but many attribute it to Philadelphia in the 1960s when the heavy pedestrian and vehicular traffic turned the day into “Black” Friday. By the 1980s, retailers rebranded this narrative. They began to say that Black Friday represented the point in the year when they began to turn a profit, moving from the “red” to the “black”. Cyber Monday, on the other hand, is a more recent phenomenon. Recognising the growing trend of online shopping, in 2005, marketers coined the term “Cyber Monday” for the Monday following Thanksgiving, capitalising on the first major spike in online sales after the holiday weekend. Fast forward to today, both Black Friday and Cyber Monday have become global phenomena, offering lucrative opportunities for e-commerce businesses worldwide. Here’s why these events matter for e-commerce: Volume & T...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize their performance during peak season. With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever. The report analyzes spending strategies, channel performance, and the importance of accurate measurement for success. The report sheds light on the most effective strategies for brands to adopt during this time. The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November. Additionally, Meta remains the top channel for scale, while smaller channels like Pinterest, Reddit, and Snapchat show improvements in ROAS. One key finding from the report is the importance of a full-funnel strategy...