Best Free Online Marketing Guide For Online Entrepreneur

Teamwork, what does that mean to us? Does it involve having to share your knowledge, skills or quality of work? Or would you rather they... from Bloghaul https://ift.tt/2x2mLxH via IFTTT

As every news outlet has been reminding us for months, 2020 is an election year in the U.S., and we’re all taking in information through different mediums at different rates. And as we flip through the calendar closer to that important day, you’ll start to notice a pretty substantial rise in advertisements that are a bit more politically charged than your average Hulu ad. Political marketing has been around since colonists first decided that they’d had enough of Britain’s rule. With so many new outlets and mediums to share information across being invented year after year, the marketing tactics have become more strategic and crafty. Even though not many people recognize it, there’s a lot to be learned from their development. What Is Political Marketing? via GIPHY We’ve come a long way from the founding fathers passing out pamphlets and publishing letters. Today, political marketing is handled through commercial space on television and Twitter feeds. In a democracy, politicians ...

In addition to our Sunday  App of the Week  feature, we also summarize some of our  favorite B2B sales & marketing posts  from around the Web  each week . We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How Marketing Can Make Events Work Events can be stressful, time-consuming, pressure-cooker situations. But they don’t have to be if they’re done right. Thanks for your insight, Madeleine Bergquist . 5 Types of Content Your Website Needs to Make Users Explore More A look at some of the different types of content to include on your website to keep anyone engaged. Thanks, Manisha Sukhyani . How Sales Teams Can Thrive in a Digital World The digital revolution’s impact on sales organizations isn’t as simple as digital replacing salespeople. A great read from Andris A. Zoltners , Prabhakant Sinha , and Sally E. Lorimer . An Uncomfortable, but Highly Effective Sales Strateg...

Weekend Favs February 29 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. Notion – A comprehensive work tool that brings together to-do lists, knowledge base, databases, and notes all in one place. How to Design Infographics That Will Impress Your Boss – Visme shares 9 tips to creating an infographic that will capture your audience’s attention by teaching something valuable. Tag Snag – Pull all of the video tags your competitors are using on YouTube – great for optimizing video content. These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape from Duct Tape Marketing https://ift.tt/32Cxev9 via IF...

Your age can greatly influence things like your taste in movies, music, and food, but did you know it can also affect how you search on the internet?  I, myself, am a Millennial and I know I don’t surf the internet the same way my mom, a Baby Boomer does.  But, why is this important to businesses?  If you familiarize yourself with the search intent of your audience you can be more prepared to produce quality content to make sure you are speaking to what is important to them.  Fractl took the first step toward this by focusing on age demographics and how each generation searches.  They surveyed more than 950 respondents via Amazon’s Mechanical Turk survey . The questions focused on five common search scenarios: Newly engaged and searching for wedding information Hungry and searching for somewhere to eat Purchasing a new camera and researching reviews and brands Making a homemade puzzle as a gift Booking an affordable flight for an upcoming vacation ...

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer for managing live-stream video and the new Creator Studio app […] The post Facebook Launches Live Producer and Creator Studio App appeared first on Social Media Marketing | Social Media Examiner . from Social Media Marketing | Social Media Examiner https://ift.tt/2I5k2pd via IFTTT

This is a guest post from Kevin Payne. Pay-per-click (PPC) advertising remains one of the most effective ways to get new leads and drive sales, so naturally, you want to optimize PPC ads for your company. For one thing, because a PPC campaign is centered on specific targeted keywords, you end up with more targeted traffic. This lowers the risk of getting the wrong leads and improving your conversion rates in the long run. And, because paid ads are immediately rolled out, even for a new business, you can easily get results faster than if you’d relied on inbound marketing strategies like SEO. While you can and should still focus on long-term inbound marketing strategies for your own site—organic leads will help lower cost in the long run—using PPC campaigns alongside these strategies can help you increase sales and justify the cost of running these campaigns in the first place. Interested to see how you can create a high-converting PPC campaign? Here are our top 10 tips for optimiz...

Think about a time you shopped for clothes online. Because you couldn’t virtually try on anything, you had to dig through customer reviews to see if the fit and material matched the description on the site. Seeing multiple five-star reviews probably made you feel more inclined to make a purchase. Browsing through one-star comments? Not so much. When you’re looking for a shirt online, you want real-consumer feedback before you bust out your wallet. These same principles apply to the prospects of B2B companies as well. However, they’re looking for information about experiences with a product or service and how it helped eliminate someone’s issue they faced within their job role. Enter the case study. While this staple of marketing is already popular among many B2B businesses, an argument can be made that they are underutilized. When you consider the benefits case studies offer, you should consider writing more. Here are a few reasons why you should incorporate more of this type of co...

The Drum's Future 50, which shines a spotlight on the world's best new marketers, has returned for 2020 and we need you to nominate up-and-coming talent . We launched the Future 50  last year to give a platform to the next generation of client-side trailblazers shaking up brands and teaching the old guard some new tricks.  After our editorial team whittled down hundreds of nominations submitted by readers from around the world, we were proud to introduce the  inaugural Future 50  featuring a new breed of marketers from brands including Amazon , Diageo, The New York Times, Five Guys, Elvie , PepsiCo and McLaren .  We profiled the Future 50 online and even dedicated an entire issue of The Drum magazine to them , and now we're asking you to put yourself forward or nominate someone you admire to be in the class of 2020.  To be considered for the Future 50 for 2020, nominees must currently work for a brand’s marketing department . They also must be under the...

The Drum aims to help readers demystify marketing disruption through expert insights. A recent article on helping brands excel in 2020 featured Brian Solis’ premise of “Digital Darwinism” and its impact on market evolution. “Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.” …so says Brian Solis, a thought leader in the area of social media, communications, technology and business. As ominous as it sounds, it is true. That doesn’t mean, however, that we can’t see the positives that such evolution brings. So, let’s have fun while trying to avoid becoming digital dinosaurs and satiate our appetites with our top five tips for brands in 2020. 1. Be Disruptive 2. Immerse Yourselves and Everyone Else 3. Talk! 4. Go with Automated Flow 5. Let Yourself be Influenced The post The Drum: Tips to help brand...

There was perhaps a moment in time where women’s sport was unfairly pushed to the sidelines, but since 2019 female athletes have never been more visible. And nothing quite capturing the nation’s imagination like the women’s football World Cup last year. The magical moments such as England making the semi-finals of the Women’s World Cup, Barclays investing significantly in the FA WSL, and Jasmin Paris setting a new record for the famous 268-mile Spine Race  - these were triumphs witnessed by a record audience.  And as consumers demand more representation and diversity, and less male-orientated perspectives, you can expect women’s sport to reach another level in the 2020s, as brands increasingly look for inspiring female athletes to become their ambassadors. The Drum, in partnership with Iris, has put a stellar cast of panelists to talk the rise and rise of women’s sports and how brands are beginning to come round to the idea that female sports can pull in huge audiences and ...

SMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing those challenges, which can be tough without looking at the right reports and metrics. In this post, we’ll dig into four areas that often uncover growth blockers and explain how to assess the opportunities that overcoming them would present. 1. Site issues Growth, in the advertising budget and in awareness, brings more demand on your site. This means more users, more tracking and tagging, and other factors that can affect site speed, which is a huge factor in user experience. One of the best tools out there to test site speed is Google’s PageSpeed Insight tool , which provides great data and insights on your site speed and user experience on mobile and desktop. In general, Google recommends site speeds between two-to-five seconds, and this is considering the faster e...

For content marketing to be successful, you need to have a content marketing strategy. From audience research and content scheduling to content repurposing – all those building blocks need to stack up perfectly. Once you manage to get everything aligned, the results will show. But where will they show? Even though content marketing has been around for quite some time now, some businesses, especially the small ones, have trouble grasping that content marketing efforts rarely show as macro-conversions. Actually, in the end, they contribute significantly to that last step, but there are other equally important and more revealing metrics that are more useful when trying to figure out what content marketing is doing for our business. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content. Sometimes the content that you think is the best quality just doesn’t resonate with your audience. Data analytics can help...