Best Free Online Marketing Guide For Online Entrepreneur

30-second summary: The Great Reshuffle and privacy-first policies greatly impacted the advertising and marketing industries last year and will continue to disrupt the landscape in 2022 B2B advertisers should wean themselves off of targeting lookalike audiences and focus on harnessing first-party and zero-party data People will buy brands, not products The big picture: the industry is going to evolve for the better Two important themes emerged in 2021 and these will continue to impact the industry in 2022. The first was The Great Reshuffle , which was an unprecedented talent migration fueled by the pandemic that forced employees around the globe to reconsider not only where they work, but how and why they work. The Great Reshuffle challenged us to maintain relationships, forge new connections, and secure customers in the face of disappearing sales leads. The second major theme was—constant change in the privacy landscape, like Apple’s updated app tracking policy, which forced ...

2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The marketing world has been forced to adjust, grow, and look at new ways of doing business.  Over the course of the last year: Data-driven marketing has become the norm across the globe Customer privacy and safety have become paramount Marketers everywhere have spent the year preparing for the death of cookies in 2022 Augmented reality has continued to make its way into the mainstream With a brand new year just around the corner, we thought we’d take a look back at ClickZ’s top 5 articles of the past year*. In the majority of these top-performing pieces, the focus has clearly been on looking ahead–from the top digital marketing trends expected in the year 2021, to the role of the CMO and where customer experience will be heading over the next 4 years, there is a clear desire to become fully versed on how to be best prepared for th...

30-second summary: The only thing we can be sure of for 2022 is change – and lots of it Marketing leaders will be expected to strike an all-important balance between leading to accomplish a mission and leading to foster team growth Michael Collins, CMO and Managing Director at CFA Institute shares five lessons he’ll be carrying into the new year Marketers are constantly evolving as the world changes around us. If 2021 was about reacting to pandemic-related transformation my prediction is that 2022 is going to be all about regaining your footing to thrive in a customer-centric landscape. As we move into 2022, marketers will need to remain agile and flexible to handle additional changes. There are several things marketers should proactively think about to be successful, even in a shifting market. Here are five lessons I’ve learned being CMO this year. 1. Embrace change It seems like the only thing that was constant in 2021 was change. As the future is increasingly shrouded in ...

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing passive value for your website, which can result in traffic and backlinks far after you may normally expect it from non-evergreen content. Topical content with a shorter lifespan is still important. Finding a balance between the two is the secret to a blog that doesn’t just perform in spikes. A lot of what goes onto the internet never leaves. Yes, we have disappearing stories or images on the likes of Snapchat and Instagram, but the kind of quality content you want to be posting on your website should have a sense of permanence to them. If your business has had an online presence for more than a few years, you’ve likely got articles published on there that stretch just as far back. What separates the great from the good content output of some websites is what we call ‘evergreen content’. These are the topics that never go out of styl...

30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration with Google to effectively scale the project. Uncover the strategy and decisions that lead to the ‘Cheetle’ detector’s success. Ran Craycraft is the co-founder and managing partner at Wildebeest, a California-based hands-on digital agency helping creative brands innovate and grow. In the late months of 2019 his agency was approached by Frito-Lay to design an innovative Super Bowl experience for Cheetos, the crunchy orange corn puff snack. “They wanted a concept that gave exclusive access to people who purchased Cheetos for their Super Bowl parties,” Ran explained. The challenge was how to do that without sending people rummaging through trash bins for barcodes on discarded bags, how to make it highly engaging and fun, and most importantly, how to do it all in under 30 days. We sat down with Ran to discuss how Wildebeest made ‘Chee...

30-second summary: A combination of government regulation and users demanding more privacy will soon make cookies, the go-to identifier obsolete The advertising industry is desperately looking for alternative sources of privacy forward data that homes in on the environment around consumers All while tapping into AI solutions that can help understand and connect those data points Since the inception of digital advertising, and the now decade-old programmatic revolution, advertisers have always sought ways to better identify who their consumers are to ensure they’re actively engaging with the right audience. But our industry is at a period of inflection as the third-party cookie will soon be extinct and advertisers now look for new ways to remain both compliant and effective. Let’s face it, consumers’ demand for control of their data, increased privacy protections, and the ensuing government regulations are likely to increase. The industry needs innovation as advertisers abandon...