Best Free Online Marketing Guide For Online Entrepreneur

The pandemic taught us a great deal over the past two years about adapting amidst disruption. It’s likely 2022 has its unique host of challenges, however, I’m truly excited to be part of this new marketing world. With constant change comes the opportunity to innovate, creating possibilities for a much brighter future. At CFA Institute, we continue to uphold the idea that sales need to be built overnight, but brands need to be built over time. I’ve written before about the delicate balance between brand and demand  and this will be an area marketers must continue to focus on. Without alignment between brand awareness and demand generation campaigns, you’re leaving opportunities to develop stronger customer relationships and experiences. And nobody wants to do that! Shaping your brand voice and telling your brand story will be key to making your brand stand out, and forge lasting relationships with customers. Here are some thoughts on how to approach this. Be bold The B2B Institu...

The new world is fast-moving towards screenless ecosystems and brands don’t just need to be seen, they need to be heard. Our Fast Five video series continues with Uli Resse, Global CMO at amp, an award-winning audio consultancy. As an Emmy Winner, musician, and author of ‘101GreatMinds’ Uli has helped educate brands and agencies on sonic branding and consumer behavior. Dive in for exclusive advice on how CMOs can pioneer a sonic branding strategy that connects with consumers, locally as well as globally. Questions 00:16: What power does audio have in the new world? 00:56: How does sound add a new dimension to brand identity? 01:40: What makes a great sonic brand? 02:48: How can brands tap into their customers’ feelings through audio branding? 04:00: What’s your advice to CMOs on audio strategy and multi-channel marketing? 05:34: Five key learnings Bonus – Uli on his work with Mastercard We asked Uli about amp’s work on the Mastercard sonic branding that won gold at Th...

A view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, these ‘ignite moments’ can make a tremendous impact on how and where you focus your marketing efforts. In a special session at the October 2021 ClickZ Experience , world-renowned digital pioneer and 8x best-selling author Brian Solis shared his research on how customers have changed at a human level and how brands must adapt down to their core. Q: In our last conversation we were talking about the concept of ‘generation novel’, specifically about creating a signature experience. Let’s start there. Brian: Yes, any brand, as they get to know their post-pandemic customers, must discover what it is they value. The good news is that they want you to know them. And, they’re willing to share personal details with you if you can promise value-added personalized experiences. They value empathy, they value personalization, and they value exp...

30-second summary: Contrary to the “go big or go home” approach that global brands use, going small and more targeted can bring big results Connecting with local markets is easier with localized messaging, imagery, and more Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows As a marketer, it’s really easy to get stuck in an echo chamber of “big brand marketing.”  We watch what similar-sized companies are doing. We gush over the Fortune 100s pumping out big-budget ads with big names for the big game and their big sale. We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. While it’s great to get inspiration from big brands that push the envelope, it’s easy to miss out on priceless learnings from more clever marketing moments t...

30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention There are two key ways that businesses can expand and grow; they acquire new customers or retain existing ones. Resource-light companies may need to focus on one over the other, but true growth is found in combining the two – there should be no ‘either/or’. If only it were that easy… While companies need both to thrive, a business’s current state or objectives may require one more immediately. However, by understanding both and the data behind them, you can decide which basket to put your eggs into now while identifying ways that you can improve both in the medium to long term. First… Exploring retention as a business Long-term, cons...

Technology if applied correctly can be a creative force that paves the way to greater outcomes. Here’s how America’s oldest financial services giant, Wells Fargo minimized the technology footprint, unlocked an integrated data and operational environment, leaned into talent specialties, and saved millions in the process. We spoke with David Encizo, vice president of social media marketing technology & operations at Wells Fargo to uncover the strategy, journey, and outcomes. Disconnected enterprise functions When David joined Wells Fargo, he observed there were numerous tools and technologies in production right across publishing and advertising, customer care, social listening, reporting, and insights. Almost each of these key functions had its own tool that functioned in silos, independent of the other business verticals/teams. Despite being related, these teams’ tools didn’t have any interaction or API connection that could facilitate a flow of information. In simple terms, th...