Best Free Online Marketing Guide For Online Entrepreneur

Forecasts, business plans, techniques, and strategies typically perform best when adjusted to industry trends. That’s basically a really boring way of saying that most of us don’t use carrier pigeons and typewriters to communicate. Why? That’s not the most current and effective method in the modern world. When it comes to growth marketing, businesses are taking notice of what works and what doesn’t in today’s digital landscape. What worked five years ago is unlikely to carry the same impact now, leaving you with poor results stemming from outdated strategies and changing customer preferences . Here are three growth marketing trends that should be accounted for in your 2023 plans. 1. Strategy integration There are several variations on the phrase “greater than the sum of its parts.” The concept can apply to a great number of situations, ranging from cross-team productivity to strange food combinations (cronut, anyone?). In recent times, marketing experts have begun to realize the pot...

30-second summary: Having a web3 strategy is non-negotiable. However, keep in mind the Web3 is not the metaverse Develop a plan as if expanding into a fresh territory. Alan Kittle, Executive Creative Director at Summer Friday, provides three ways to plan for Web3 Activate only what’s authentic for your brand and keep in mind consumer perception is the only reality Developing a web3 strategy for your brand is necessary because it’s simply the evolution of your approach to digital. Marc Andreessen of a16z recently called the movement the “second half of the internet” while also acknowledging the visceral “fear and loathing” of many critics. And much like the early days of the internet, it’s a tough sell right now. And no, fear not, I am NOT going to refer to the metaverse at any point in this piece. Web3 exists now, while the metaverse is still a work in progress. Blockchain-based technologies and user experiences are very much in their infancy, while consumers and brands a...

30-second summary: DTC brands have seen sales triple in the past six years. However, their continued success is jeopardized  and they are collectively losing billions of dollars in marketing capitalization It is time to flip the creator relationship on its head, and pivot to a business model centred on customer service and loyalty James Gregson, Creative Director at Lego, argues DTC companies must make three pivots to survive: Engage through content, build through community, and grow through commerce. US direct-to-consumer (DTC) sales have tripled in the past six years with a market size of over $128.33 billion. It’s no surprise. As companies such as Warby Parker stripped away layers of bureaucracy, intermediaries, and overheads, customers revelled in the simplicity of transactions. Upon closer inspection, the picture is not as pretty. Among other factors, the rising cost (and falling ROI ) of Facebook Ads is choking DTC brands. They are losing billions of dollars in mark...

One positive result of the pandemic has been a stronger working relationship between CMOs and CIOs. Gone are the days when CMOs focus exclusively on marketing and CIOs focused only on back-end operations. To keep pace with rapid digital transformation, CMOs and CIOs are removing the siloes between their departments and developing true partnerships. Increasingly, CMOs and CIOs are looking at one another as allies. According to a recent Forrester Research report, more than one-third of marketers said they view the CMO-CIO partnership as strategic. The same report found that increased collaboration between CMOs and CIOs can provide an improved customer experience and, as a result, drive business growth , two benefits both members of the C-suite are seeking. Today, CMOs are as involved in technology as much as they are in marketing and need the support of CIOs to leverage technology to its fullest. While each executive will have their own responsibilities and expectations, these spheres...

In the third episode of the Marketing Masters podcast, we speak with Sanyu Dillon, EVP and Chief Marketing Officer at Penguin Random House . In the wake of Juneteenth and Pride Month, which have seen numerous reports of well-known brands engaging in ‘virtue signalling,’ we discuss the role marketing leaders must play in ensuring their commitment to diversity and inclusion is authentic, consistent, and backed up by action. Dillon describes the need for marketing leaders to develop ‘cultural fluency’: To have a deep understanding of your audience and the multicultural nuances that exist within it. She emphasizes the importance of being audience and community-led in this approach, and how to put this mindset into practice: Data: Whilst qualitative and anecdotal data points on the need for diversity and inclusion are often extremely powerful, quantitative data is also vital when holding yourself to account. As an example, Dillon provides insight on an anti-racism rubric that should b...

Kaiser Permanente provide health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized in some of the markets it does business – but not all. Consumers of Kaiser Permanente in California understand the system being offered and how it differs from that of other health care providers. However, for regions such as the Mid-Atlantic, which comprises Washington, DC, Maryland, and Virginia, whose residents are on the whole not currently customers, there is a lack of familiarity and confusion about Kaiser Permanente’s offering. Kaiser Permanente of the Mid-Atlantic has only 9% market share in its market. With a huge audience of potential customers who lack familiarity of the unique health care coverage model Kaiser Permanente provide, improving the awareness, comprehension, willingness to consider is a core priority for market share growth. Kaiser Permanente of the Mid-Atlantic recognized the role personalization would play in im...

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for brands to build relationships with their audience. Data can play a huge role in this, but we need to be careful with how we handle it Alex Hunter, ex-Head of Digital at Virgin Group, shares 5 tips for moving towards a relationship-driven approach to buyer experience and examines why customer loyalty is now so important For most of the digital age, brands placed too great a focus on transaction. We inserted layer after layer of technology to do so. But with each layer of technology between us and the customer, it pushed them further and further away. When these transactions were happening, it would generate huge amounts of data, most of which we would ignore because it was irrelevant to the transaction. If we shift to a relationship-driven approach, all the data we thought was exhausting is now invaluable. However, in the last thr...

In today’s digital environment, the number of ads which appear online can overwhelm consumers. Data from GWI suggests over a third of consumers go so far as to block ads regularly – they either get in the way or disrupt a webpage to the extent of distraction. The importance of digital ad spend, therefore, is more important than ever because when it is done right, the benefits can be substantial. For B2B businesses, advertising is generally focused on either building brand awareness or lead generation. Since B2B purchases are less influenced by impulses or discounts, there is more room for relationships to inform a transaction, and the first touchpoint of online advertising can be crucial in securing a new solid lead. Businesses are aware of this, digital ad spend is due to reach $408 billion in 2022, which will account for 55.5 percent of total ad spend globally. Google Search Ads, Facebook, Instagram, or LinkedIn – which one trumps ROI? For majority of businesses, there are some ...

Do you ever wish you had a crystal ball to see what the remainder of 2022 has in store for us? As we have reached halfway through this year it is important for business leaders to consider what the next chapter of the sales and marketing story will look like. The relationship is often unclear and can lead to a strain to the extent where the sales and marketing departments just don’t click. Sometimes, their relationship can be downright hostile and it’s important that the teams work together as they share a lot in common including the roles they play within customer engagement, revenue growth and overall organizational growth. Having a strong relationship within both departments will enable effective collaboration and often can be known to accelerate growth rates, help close deals and more. Although predicting the future can feel ominous, but it is a necessary part of preparing for unlocking potential business growth and success. By 2025 Gartner expects 80 percent of B2B sales interac...