Best Free Online Marketing Guide For Online Entrepreneur

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked an estimated $9.7 billion worth of products each day, though this pales in comparison to the impact of the pandemic and the Ukraine-Russia War . Despite its impact on our lives, the supply chain and B2B brands have a reputation for being unglamorous. DHL Supply Chain recognized this perception and began a journey to breathe fresh air into its B2B brand, coining it ‘The Ultimate Sidekick’. The campaign contributed to: 5,586 leads in Salesforce for 2021 Impacted 50% of gross profit in Q4 2021 Increased global Net Promotor Score (NPS) from 36 to 50 by Q4 2021 Achieved 90% client renewal rate Jaclyn Pannell, Head of Global Marketing Campaigns at DHL Supply Chain, walked us through DHL’s award-winning B2B campaign, from omnichannel strategy through to personalization. Being the Robin to B2B’s Batman Chances are, you are familiar ...

30-second summary: Fractional CMOs are an increasingly popular solution for many brands They offer executive-level expertise at a fraction of the price of traditional CMOs Building trust early, conducting a fast yet thorough business assessment, and finding quick wins will contribute to success in the first 30 days and beyond Amy Loesch, Fractional CMO at Chief Outsiders, breaks down these three tips to ensure the first 30 days as a fractional CMO yield the best possible results The rise of the Fractional CMO has gained momentum over the past few years. As small and mid-sized companies find that they need to invest in aggressive growth but lack strategic marketing leadership in-house to drive it forward. Fractional CMOs are a solution for CEOs who need an experienced executive partner to develop strategy and an operational plan for growth without making a full-time hire. As a Fractional CMO, ensuring a successful outcome starts on day one of the engagement. CEOs want quick res...

Marketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways to build traffic and sales.  And yet, not many businesses do it right. Marketing collaboration is a broad term with many benefits, and yet brands usually understand it as a one-time influencer marketing campaign. Here are the most common mistakes most businesses make when attempting to build a marketing collaboration strategy. Understanding these will help digital marketers avoid and even recalibrate their digital marketing strategy effectively. 1. Only targeting influencers When most businesses decide to set up a collaborative marketing campaign, they usually start with influencer research . There is no shortage of tools allowing you to identify and even reach out to niche influencers. Most of those tools rely on publicly available metrics – like following and daily activity of social media profiles or traffic of a blog. Ther...

UK CRM revenue is up by 167% year-on-year. Cost to serve down by 25% through budget efficiencies. Conversion of abandoned baskets up by 9% worth £2.5m. The digital transformation journey of tech giant Currys’ UK e-CRM division has delivered first-class results. In truth, the process has been as eye-watering as the numbers. Saul Lopes, Head of CRM, Personalization, and Loyalty at Currys, breaks down the three-year digital transformation journey. Year one: Securing quick wins through the help of change agents including subject title optimization and email personalization. Year two: Overhauling customer data flows and data presentation from the top-down and the bottom-up Year three: Beginning value-adding initiatives such as abandoned-basket conversion and creating a new customer welcome journey Let’s examine each year in turn before turning to Curry’s future plans. Digital Transformation: Year one A crucial component of change management is moving fast to secure buy-in from in...

30-second summary: Branding is everywhere with consumers bombarded with thousands of ads each day Consistent brand experience is nothing new, but touchpoint mapping is now multi-dimensional Brands are now seeking partnerships with branding agencies rather than traditional ad agencies Aligning your branding strategy with your business strategy will prepare you for the future A brand relationship is more and more like a personal relationship. Customers want to befriend brands that fulfill their needs and come through consistently. Fun is paramount, and disappointment can ruin what would otherwise be a beautiful relationship. In today’s fast and furious world of omnipresent advertising, one thing is certain: There are exponentially more opportunities to experience and interact with brands than ever before. Here’s what we know: User experience is critical and occurs at an unprecedented frequency. Advertisers must plan and control marketing to ensure consistency with overall...

In 2020, Google announced that it would be working to make third-party cookies obsolete. The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. Even so, as the world works toward a future that is less dependent on cookies, it begs the question: what can brands do to replace the delectable value that the confectionary technical term has to offer? Let’s start with a quick analysis of the value cookies bring to the table. All they consist of is personal information and ancillary data. Different sites and their companies use this to identify customers, remember their preferences, and offer them targeted services. That means that if cookies become extinct at some point in the future, the company that retains the most relevant information about its customers will be in the best position to succeed. With that said, here are several alternative ideas for creating personalized, targeted messages without the need for third-party ...

As far as marketing activations go, combining a gaming chair with a thirty-minute shower is on the stranger side of things. However, despite its eccentricity, this abstract activation was a calculated (and ambitious) move by Irish Spring, a well-known American soap brand owned by Colgate-Palmolive. Irish Spring has recently sought to modernize its brand. This has involved targeting both Gen-Z and Millennials – whom Irish Spring refers to as ‘Zillenials’ – beginning with a bizarre Super Bowl advert. Irish Spring’s partner agency BCW found that three-quarters of male Zillenials said the top reason they shower was to get rid of bad smells. Moreover, 80% of Zillenials play video games , and one in every five gamers have even admitted to skipping a shower to play a game. These statistics triggered the idea to build the world’s first-ever gaming shower. This activation delivered over 695 million total earned impressions. On Twitch, it earned a peak of 17000 concurrent Twitch views (i.e. a...