Best Free Online Marketing Guide For Online Entrepreneur

30-second summary: It is difficult to keep a measurement of paid social ads and their impact on a brand’s reputation With different metrics to consider and many factors that can influence your paid social impact, it is unreliable to blindly trust in it Popular measurement platforms like Google Analytics are also not helpful since they do not track impressions This article will help you figure out different methods to gauge the performance of your campaigns Paid social is a powerful marketing tool for ecommerce brands but measuring its impact can be challenging. There are multiple ways to measure the impact of paid social on your business, but each method has its own set of challenges. In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges. Paid social is extremely hard to measure for ecommerce brands One of the biggest challenges of measuring the impact of paid ...

30-second summary: Capturing an impressive 47% of total spend, Meta delivers a remarkable ROI and remains the only channel for brands that is capable of delivering at scale Marketers must look beyond a ROAS that may seem marginally below the blended average across their channels, and recognise the power of Meta for delivering cost-effective eCommerce performance at scale ClickZ thought leader, Jamie Bolton, discusses Meta’s performance as one of the most effective top-of-the-funnel marketing channels In the world of ecommerce, cost-effective performance at a massive scale is the ultimate goal. Meta has emerged as the only viable option for this. In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. We’ve combed through the findings from Fospha’s marketing ecommerce report to uncover why Meta has become such a dominant force in the ...

30-second summary: In 2023, brands need to focus on radical decentralization of brand control by putting customers in the CMO seat and adopting next-gen marketing strategies like zero-party marketing (ZPM) Brands need to actively seek out Gen Z audience, collaborate with them, and reward them for the value they create to build more relevant products, content, experiences, and closer communities that create lifetime value This article discusses some ways in which your brand can switch to a successful ZPM strategy for better returns Zero-party marketing (ZPM) exists to help brands put advertising spend directly into shoppers’ pockets. The result: thriving shoppers with newfound purchasing power and thriving brands thanks to “modern-day word of mouth” (especially in a recession). Zero-party marketing is brand marketing driven by customers who are empowered to create their narrative and are incentivized to spread it. This marketing type only has value if it comes from an authenti...

30-second summary: There has been a sudden rise in Large Language Models (LLMs) like ChatGPT and their impact on the creative industry The age of the prompt has finally dawned on mankind, with creativity starting in the machine and working its way outward There is an urgent importance for expert drivers to guide LLMs and avoid obstacles like biases and capability overhang Somewhere between the .1% and an algorithm, here we are, worried ChatGPT’s after our jobs and houses. Something man-made forced us to self-assess. Someone flipped a switch. Somewhat loudly. Across the brandscape, professionals wonder aloud about their value and “place.” Generative Artificial Intelligence (GAI) like OpenAI’s ChatGPT and Google’s Bard are powerful proofs-of-concept, and yet, pretty much automated versions of the childhood game 20 Questions. Only now it’s 175 billion questions. Welcome to the Age of the Prompt. Just like playing 20 Questions, we use Large Language Models (LLMs) to arrive at a s...

30-second summary: The disappearance of cookies, the iOS 14 update, and the turmoil in Europe have disrupted the ecommerce industry in a major way Marketers need steady ground to assess the performance of their brands so that better strategies can be adopted and decisions taken for growth ClickZ thought leader, Jamie Bolton, discusses some of the best performing marketing channels in 2023 and what marketers can do to leverage these to the best of their ability Before we delve into Pinterest, Performance Max and the other interesting ‘alternate’ marketing channels to boost your brand, let’s take a look at the industry as a whole. The ecommerce industry has seen a lot of changes in the past two years. We have seen the pandemic cause an economic boom, the iOS 14 update bringing its own host of challenges, the conflict in Europe, and an impending recession all in the last couple of years. This has made it really hard for brands to figure out which marketing channels were actually ...

30-second summary: If you aim to get more quality content targeted toward attracting and satisfying customer needs, a collaborative content strategy is a way to go Collaborative content is similar to user-generated content (UGC) in which customers may take part in the process However, the differentiator is that it goes further to involve employees and those not traditionally involved in digital marketing as well This guide helps brands make the most of collaboration from a strategy and process point of view A collaborative content strategy is one that involves more people (team members, customers, and/or influencers) in ideating, creating, and promoting your content. You may already have it going for your brand, but creating a strategy around the concept will surely make it much more effective. Collaborative content is similar to user-generated content in that customers may take part in the content creation process, but differs in the fact that it goes further to involve emp...

30-second summary: Brands must adopt transparent data collection and consider consumer privacy in marketing strategies to address declining consumer trust Advertisers must find alternative methods for tracking consumer behavior as third-party cookies phase out and tech giants, Apple and Google, tighten privacy policies Here are some ways in which changes in the way consumer data is processed will alter the landscape of marketing in 2023 Over the past two decades, the objective of marketing has been to establish individual connections between brands and consumers, as opposed to data privacy. To reach a wider audience, companies resorted to using television advertisements and leveraged technologies such as third-party cookies, which enabled tracking of consumers across the internet. This enabled them to collect vast amounts of data to serve targeted advertisements to potential customers. However, the marketing industry is undergoing a transformation due to increasing concern fo...

30-second summary: The traditional approaches of personalization and community management are becoming outdated Providing a truly personalized experience is difficult, expensive, and not easily scalable, leading to limited personalized content creation Brands can use social channels and influencers to steer conversations towards solutions and provide opportunities for product interaction Before I dive into marketing personalization and its actual essentials, here is a description of a well-known digital role that I recently stumbled upon – “ They serve as the face of a company. They are generally responsible for managing and handling communications in both directions. They are involved in various activities such as marketing, PR, social media, events, and content creation. ” It felt so at odds with the nature of how digital engagement models now operate that it was no surprise to see it was a community manager role. This has long seemed an outdated concept but in the network...

30-second summary: The marketing industry is undergoing a significant transition in response to recent changes in data availability and regulatory shifts Unified ID is a popular concept, but it raises concerns about regulatory scrutiny and its ability to fully solve the problem of ID fragmentation The use of first-party data is essential to understanding customers and their journey, and can be utilized to make effective advertising decisions Marketers must adjust their practices to align with new standards for ethical use of consumer data to build trust with consumers and maintain a positive industry reputation The recent developments in data availability for targeted advertising and marketing measurement have been significant. It is key to understand the different stages of human reaction to fundamental change. The ‘Change Curve’ model, developed by Elisabeth Kubler-Ross, provides a useful framework for conceptualizing the stages of response to change, from shock and denial t...

30-second summary: TikTok is a growing alternative advertising channel with strong returns, but costs are expected to rise as demand increases. Brands should focus on optimization strategies to maximize their ad spend Meta is expected to remain a popular choice for eCommerce brands looking to scale sales through advertising Google’s Performance Max platform may face increased scrutiny in 2023 High-performing brands will set themselves apart by investing in top-of-funnel advertising strategies, rather than cutting back on marketing spending As the ecommerce industry continues to evolve, it’s important for brands to stay on top of the latest trends and technologies TikTok: Rising advertising costs on a promising platform TikTok, known for its short-form video content, has seen significant growth as an alternative advertising channel. Investment in the platform is growing faster than any other digital platform, and returns from the platform are strong, outperforming other growi...