Best Free Online Marketing Guide For Online Entrepreneur

As economic uncertainty persists and budgets tighten, brands are shifting their focus inward to maximize the value of their existing technology investments. To achieve this goal, a technology roadmap is essential to ensure that every aspect of the tech stack is being fully utilized to optimize customer experience, generate revenue, and make progress on your organization’s broader goals. A technology roadmap allows brands to realize the full potential of their existing investments. In this article, we’ll outline four areas to optimize and add to your roadmap before investing in new technology. First-party data asset To fuel continued growth and personalization efforts, brands must focus on building their first-party data asset . A technology roadmap can help identify the data sources and tools needed to collect, store, and activate customer data in a compliant and scalable way. But “more data” is not a strategy alone. An understanding of what data you need, why you need it, how to s...

We know that data is key – key to identifying your ideal customer profile, improving your messaging, and better understanding success and failures. We spend our days looking at KPIs and ROI along with a dozen more acronyms to boil down if what we are doing as marketers is actually working. And across our digital channels, we focus efforts as best we can to meet the growing expectation from consumers that we talk to them as individuals. But with the rapidly growing digital landscape – from more channels to reach them in, to more platforms to integrate into our tech stack – we cannot help but know we are falling a little bit short. In the grand scheme of things, how is any marketing team supposed to personalize efforts across the plethora of touchpoints to the extent that the consumer really does feel like we are talking directly to them. Because at the end of the day, that is what we need to be doing. Talking to the consumer like we know them, and we have little more than what we have...

30-second summary: Through unpredictable events and a sense that control has been lost, consumers have begun to switch brands at a higher rate than ever before People have become tired of false sustainability claims and outrage media and are seeking simple, calm and truthful experiences that make a difference or matter New technologies are offering exciting new ways to connect, with an emphasis on investing in brand and retention Ultimately, consumers want less innovation, and more reassurance: marketers that embrace a strategy of reassurance are best placed to succeed As we continue to face volatile times, it’s a fact that people are switching brands more and more: 13% more based on data from the past two years. It’s a big jump, meaning 46% of all people have recently tried something new or changed up. So whether in the aisles shopping or endlessly scrolling through “Things I bought because of TikTok”, we’re twitchier about what to buy. And that’s because we live in a twitch...

30-second summary: TikTok is the new channel that can help brands to diversify their advertisement campaigns and reach new audience It is important to learn the know-how of how to operate, strategize and optimize ads on TikTok so that DTCs can reap the maximum benefits This article takes you through the steps of creating and structuring TikTok ad campaigns and devise ways to measure their effectiveness and success In a recent report by App Annie , TikTok ranked #2 in the breakout app spend chart in 2021(this chart ranks apps that have registered the biggest change in spend over 12 months). Everyone is talking about TikTok lately. Even Mark Zuckerberg is trying to keep up with it. But what does all of this mean for business, especially when it comes to advertising? The good news is that TikTok can be a great channel to diversify your advertising efforts and reach a new audience. In fact, if you’re not running ads on TikTok right now, you could be missing out on some of the lowes...

30-second summary: As the ecommerce sector expands online store owners need to adapt and continually seek out opportunities for growth A fast-loading ecommerce platform is crucial as 53 percent of mobile users will abandon a website if it takes more than three seconds to load It is crucial to plan and strategize scaling, as haphazard or poorly executed scaling efforts can have detrimental effects on your business Ecommerce is a thriving industry, and as senior marketers, it’s essential to keep up with the latest trends. The industry has experienced significant growth in recent years, with global retail ecommerce sales reaching over $4.9 trillion in 2021 . It’s amazing to see how ecommerce has been growing rapidly in recent years, and many businesses have been quick to take advantage of this trend of scaling their ecommerce brand by establishing and improving their online presence. Two years ago, only 17.8 percent of sales were made from online purchases. That number is expecte...

30-second summary: Audience-specific approach to marketing and business strategy is crucial in today’s competitive economy Leveraging data to make informed decisions and validate hypotheses is essential Incorporating qualitative research can provide deeper insights into customer attitudes and behaviors With the increasing competition in most industries, businesses need to differentiate themselves by understanding their customers’ needs, preferences, and behaviors. Moreover, as the world becomes more data-driven, it is essential for businesses to leverage data to make informed decisions and validate their hypotheses. Incorporating qualitative elements of research to gain deeper insights into the attitudes and behaviors of the audience must be encouraged. Businesses can deliver more value to their customers by taking a holistic and data-driven approach. Dipti Kachru , Global Chief Marketing Officer, discusses the power of taking an audience-led approach in marketing. She highlig...

30-second summary: The impact of paid social channels on the customer acquisition strategy of direct-to-consumer (D2C) brands is remarkable, but understanding the influence of these channels remains a formidable challenge The rise of D2C ecommerce can be attributed to various factors, one of which is the opportunity provided by Facebook and other paid social channels to acquire customers rapidly and efficiently As competition increases, having sufficient ad dollars and the appropriate creative is not enough to drive growth, marketers must explore other channels to acquire new customers In the current global economic climate brands are striving to unravel the complexity and reveal the true impact of their paid social activity on driving sales It’s amazing how paid social channels have greatly impacted the way direct-to-consumer (D2C) brands acquire customers. Figuring out how much influence these channels have, especially when it comes to impressions, is quite a challenge for m...

30-second summary: In the current economic scenario, brands are maximizing their digital footprint to increase conversions through effective strategies With performance marketing merging with brand marketing, there is a new level of creativity and innovation This article discusses what the domain of performance marketing will look like in 2023 and how bright are the prospects for consumer brands Upon evaluation of the current state of performance marketing, it is evident that consumer brands are on a mission to maximize their digital footprint and increase conversions through innovative and efficient marketing strategies. In addition, the economy hasn’t been fair, so, with a tight grip on budgets, brands are shifting their focus to quantification and marketing analytics, utilizing AI tools to demonstrate the financial impact of their investments. As performance marketing converges with brand marketing, we can expect to see a new level of creativity and innovation in these spa...

30-second summary: As marketers, it is important to consider marketing attribution to see what is working for the brand and what is not Attribution helps in uncovering the channels that are driving the most value for your business, leading to a better return on investment In this article, we take a look at the most common attribution models and how they can be helpful, helping you choose the best one for your clients There is a lot of talk about marketing attribution, and rightly so. It’s a hot topic in the marketing world, but what does it really mean? Basically, it is all about tracking the different ways customers interact with your brand and figuring out which ones led to a sale. As a marketer, it’s our job to use this information to see what is working and what is not. It may seem a bit overwhelming, but this article will clear the concept up to a great deal. We’ll take a look at the most common attribution models and what they mean, and give you some tips on how to choose...

30-second summary: Two of the most prominent platforms in the social media scenario for ecommerce brands, TikTok and Snapchat, are reaching new heights when it comes to engaging with audiences As social media advertising budgets continue to rise, marketers must understand the specific strengths and weaknesses of both platforms to effectively allocate their resources for maximum brand awareness In the third edition of the ecommerce analysis series, ClickZ thought leader, Jamie Bolton, discusses the performance of the newcomers TikTok and Snapchat and how to optimize paid social strategies for optimum returns In the third article of our series discussing the best channels, platforms, and strategies to win in ecommerce in 2023 and beyond, I focus on two of the most prominent platforms in the social media landscape: TikTok and Snapchat. Both platforms are known for their unique features, engaging content, and massive user base, which makes them valuable channels for ecommerce brand...