Best Free Online Marketing Guide For Online Entrepreneur

30-second summary: Google Search Engine Result Pages (SERPs) are essential for advertisers to display ads and gain insights on competitors, products, ads, prices, and promotions To improve the overall share of voice and avoid drops in visibility, clicks, and revenue – advertisers need real-time tactics for a search-scape that evolves by the day Search expert and Managing Partner at GrowByData, Prasanna Dhungel shares competitive tactics to effectively maximize your share of voice and boost search ROI More on the SERP trend report that shows the rise and fall of different industry-specific SERP features at different times of the year The importance of Google Search Engine Result Page (SERP) cannot be overstated. Advertisers heavily rely on this platform to showcase their ads to potential customers. Interestingly, advertisers also use SERP data to derive insights on competitors, products, ads, prices, and promotions to refine their marketing strategies and stay ahead of competit...

30-second summary: As a design strategist and UX researcher, I’m always looking for ways to create the most engaging digital experiences AI is revolutionizing the way we design digital experiences, from personalized recommendations to customized training programs, and even omnichannel customer journeys While the rise of AI in our daily lives has been met with excitement, as designers, we need to be mindful of its potential risks and ensure that our AI-powered solutions are transparent, ethical, and empathetic As a design strategist and UX researcher working in tech, I’m always trying to learn from people to design the most engaging digital experiences. I want to understand how they think, feel, act, and, most importantly, why they do so in a certain way to come up with the most interesting concepts. To keep innovation happening, and our concepts relevant to users, we need to learn from them continuously and that is not always the easiest of tasks. Fortunately, we are witnessing...

30-second summary: ChatGPT has gone from “What is it?” to “It will kill copywriter jobs” in less than six months Hype aside, ChatGPT, and natural language processing models like it, is a tool a marketer can use to make the process of building meaningful relationships with customers more fruitful ChatGPT won’t replicate your marketing skills, your unique understanding of your brand’s equity, or your copywriting skills, nor can it spit out a strategic plan based on a few keywords – but it could free you up to focus more time on things that matter Using ChatGPT is free for now, so try it out and build your prompting skills for the most effective use of it The hype cycle for ChatGPT has swung into hyperdrive. We’ve gone from “What is ChatGPT?” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than six months. That’s quite a feat, even by today’s accelerated technology adoption standards. With more than a million registered users now, ChatGPT is the ...

30-second summary: It’s common to talk about the relationship between marketing and sales, with customers being the primary focus. However, there’s another crucial audience that is often overlooked: the CFO Increasingly, CFOs are taking on responsibilities related to strategy, data, digital, and pricing, areas that are highly relevant to CMOs. Business leaders often prioritize metrics that brand can influence, but they fail to recognize the potential of brand as a tool for achieving their goals Both marketing and finance skills are necessary and fundamental to a company. Therefore, it’s important to invest time, effort, and understanding into strengthening the relationship between the two departments Organizations that can approach the marketing-finance relationship differently and align them effectively have immense opportunities for growth Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, discusses approaches that will aid the CMO-CFO relationship ...