Best Free Online Marketing Guide For Online Entrepreneur

30-second summary: Creating an emotional connection through visuals is crucial to connect with consumers The ever-changing landscape of consumer visual processing requires marketers to thoughtfully select visuals that align with their content, boost SEO performance and drive higher conversions When visual content can boost search visibility, more than 43% of marketers struggle to constantly produce it for SEO Matthew O’Such, Vice President of Digital Marketing & SEO at Getty Images and iStock helps brands navigate visual processing through compelling imagery and video to boost ROI The advent of TikTok and its meteoric rise in popularity throughout the pandemic have changed the way consumers process information, possibly forever. And, it has proven to be an incredible platform for customer conversion. In fact, 78% of SMB owners saw a positive ROI after integrating TikTok into their marketing strategy. The platform’s dynamic and highly targeted video content has set a new p...

30-second summary: The advent of generative AI which is still in its nascent stage has stirred up conversations regarding its future especially in the marketing community Peter Rice, AVP, Marketing Systems Strategy, Kepler shares his insights on what could be in store and how brands can prepare to integrate it as part of their strategy Ultimately the moment to address generative AI is finally here and stakeholders can no longer afford to sit on the fence We have a look at the worlds of generative AI, their convergence with reality, and provide a roadmap to navigate a future as it unfolds If last year was all about the Metaverse, this year will be defined by the implications of OpenAI’s ChatGPT4 and its ilk. But whereas interest in the metaverse is already fading – seen as a much longer-term bet – generative AI is having a field day and has profound potential for the future of marketing. But how? What future or futures could we see emerge as the technology is deployed in real-...

30-second summary: Creativity is a key driver of profitability in B2B marketing and plays a crucial role in building brand recognition, differentiation, and market share B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry As part of a multi-year partnership between LinkedIn and Cannes Lions, LinkedIn along with its think tank, the B2B Institute, worked with the Cannes Lions as a strategic thought partner to develop the Creative B2B Lions Awards, with input from experts both inside and outside LinkedIn. This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can fe...

30-second summary: The rapid, incremental growth in data means analytics are essential to staying ahead now and in the future Marketers need to lean on data to make better, informed decisions It is critical to transition to GA4 by July 1st to avoid losing your data While some use GA4 standalone, tech platforms can help make it less complex Generative AI and automated content are set to produce a monumental influx of data, text, images, and videos on the web. This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing. Marketers have entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. This is creating a rapid, incremental growth in data and new insights that need to be...

30-second summary: Influencers can add a layer of trust and authenticity to your brand, especially in industries like healthcare, finance, and insurance It is important to identify the right influencers and align with their core values These practical tips will help you collaborate with influencers and build a structured approach that creates measurable expectations and allows for creative freedom Influencers are an underutilized B2B social marketing resource. Not every organization has the knowledge to adapt the lessons of a particularly successful influencer campaign to their own needs, or even the foggiest clue of where to begin. Any influencer strategy requires a customized approach that follows a few general principles: entertain, align, engage, relate, and be genuine. On a more practical level, here are five tips for launching and executing a successful B2B influencer marketing campaign: 1. Where to begin when it comes to influencers The first step in the process is to...

30-second summary: As ecommerce businesses vie for digital visibility, blogging can be a valuable asset that adds an extra push to engage, inform, and acquire consumers Blogging can be used to attract people who are at the very beginning of their buying journeys As ecommerce SERPs are highly competitive, blogging opens opportunities like featured snippets, clustered results, and People Also Ask rankings Your blog can serve as a knowledge hub to build trust and expand your marketing channels Add elements on your pages to let readers continue their buying journeys across your site Many ecommerce brands choose not to create a blog because it’s time-consuming and they do not want to distract buyers. Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. After all, when you’re selling specific products and services, there is only so much you have to say, right? Unfortunat...

When consumers think of digital commerce, their minds often go straight to a marketplace. Whether it is Amazon or eBay in the US, Rakuten in Japan, Alibaba and JD in China, Shopee in Southeast Asia, Zalando in Europe, or Mercado Libre in Latin America, marketplaces seem globally ubiquitous. In fact, according to a recent study conducted by Merkle, an estimated 2.5 trillion of the $4.7 trillion global B2C digital commerce market passes through a marketplace. But it might surprise you to learn that, increasingly, it is mature companies – across B2C and B2B industries – that are finding success implementing and operating marketplaces on their own terms. Brands as varied as Airbus, Eli Lily, Walmart, and Toyota have implemented successful digital marketplaces to solve a wide variety of consumer needs. Unlike wholesale (B2C) or distributor (B2B) models, with marketplaces, the financial responsibility for inventory – and often some aspects of site merchandising – typically lives with th...

Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you typically find that when it comes to average time on site, low bounce rates and conversion rates,  SEO reigns supreme. Those navigating through SEO organic search are typically taking their time and making informed and more careful decisions – this is what leads to higher converting and more qualified customers. The barrier though with SEO is that it can take several months, or even years, and incredible expertise to gain positions in the top search results on Google. However, just because you do not rank at the top of Google, doesn’t mean that you cannot have access to the best quality SEO traffic and even take up multiple positions – without even ranking your own website. In this piece, we speak to some industry experts and startups to understand how you can access SEO traffic whe...

30-second summary: We are at a hinge moment when technology is going to realign how marketing gets done Generative AI is all the buzz and is creating fear, uncertainty, and despair among those who think it will be leveraged to write copy, design creative and more The reality is, Generative AI is in its infancy, and isn’t ready to replace humans The immediate power is in Performance AI – machine learning and natural language solutions that give marketers the power to access, understand and organize massive data sets into actionable insights that can transform their clients’ businesses We believe using the right combination of tools and extracting the right insights, the opportunity is to leverage campaigns that drive a 10x increase in impressions in three years, by helping identify the right conversations and inform the right combination of advertising, PR, digital and social programs Now is not a time for fear – it is a time for embracing, activating and controlling Performance...