Best Free Online Marketing Guide For Online Entrepreneur

30-second summary: Discover how voice technology is being embraced outside the home, with millennials leading the way in using voice assistants in public spaces like pubs, shops, and offices Explore the surprising decline in privacy concerns related to voice technology as users become more reliant on their conversational assistants and gain better control over their data usage Gain insights into the voice market in the US, UK, and Germany, including the level of familiarity with voice technology, recognition of popular voice assistants, and the prevalence of out-of-home voice usage Learn about the growing importance of conversational technologies and the potential of synthetic media and its implications for consumer interactions Explore the role of unified sonic branding and cohesive content in establishing and maintaining brand voice in the dynamic world of voice technology During the pandemic, using voice technology became second nature within the confines of our homes. We ...

#1. Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. ( Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations. During her time in the food and beverage merchandising role, Target’s annual food and beverage sales grew by over $5 billion since 2019, and the company established itself as one of America’s largest digital grocers. Roath’s focus on innovation helped quadruple the number of emerging brands in Target’s assortment. Actionable advice Prioritize innovation within your own marketing strategies, leveraging digital channels to engage with customers effectively and enhance the guest experience. Additionally, explore incorporating emerging brands into your product assortments to appe...

30-second summary: Voice search has evolved from being a nice-to-have answering feature to being a strong avenue for creating unique consumer experiences According to Barilla and Vixen Labs’ latest research, one in three people across the United States, UK, and Germany use voice search to ask questions about products, businesses, and services daily Nitin Dhamelia, Global Digital & Search Marketing Manager at Barilla Group, shares insights and effective steps for building a voice search (VSEO) strategy While consumers seem to pivot faster than brands, several D2C brands are actively seeking alternative ways to advance their digital marketing and SEO strategies. The reason is simple – consumers are increasingly relying on voice search to find information and make purchasing decisions. With significant improvements in voice search accuracy and the proliferation of voice-enabled touchpoints through popular virtual assistants like Alexa, Siri, and others, VSEO has become an indi...

#1. Clarkson Law Firm filed a class-action lawsuit against OpenAI for allegedly using “stolen” personal data to train ChatGPT and Dall-E The complaint filed in the Northern District of California court accuses OpenAI of scraping 300 billion words from the internet, including personally identifiable information from social media platforms like Twitter and Reddit. The lawsuit aims to establish legal boundaries for AI algorithm training and seek compensation for individuals whose data was used without consent. The legal challenges come as the AI industry faces increased scrutiny and the potential for regulation. ( Source ) Italy had previously banned ChatGPT due to concerns about inadequate user data protection, especially for minors, based on Europe’s General Data Protection Regulation (GDPR). OpenAI has profited from the data it collected without compensating the source, through investments from Microsoft and ChatGPT Plus subscriptions. Actionable advice Senior marketers and br...