Poppy Mason-Watts has joined Way To Blue as its new European business director, where she will be responsible for bolstering the agency's integrated offering out of the global communications agency’s European hub in the Netherlands. Based in Amsterdam, Mason-Watts will be tasked with elevating the agency’s profile, expanding its offering across the retail, fashion, hospitality and travel sectors, as well as coordinating and overseeing international business growth. She will report into Holly Larsen, the agency's European operations director. With over ten years’ experience as a global industry specialist, Mason-Watts has held senior client-side communications roles at Insight TV and FOX Networks Group Asia and National Geographic, where she was responsible for 14 markets in Asia Pacific including Hong Kong, Singapore, Malaysia and Indonesia. Mason-Watts began her career in London where she worked for several high-profile agencies including Lexis, Clarion Co...