Best Free Online Marketing Guide For Online Entrepreneur

We all have our preferences when it comes to watching TV, films, or sports. From the sporting club or country you follow to your opinion on ‘Friends,’ entertainment is a source of diverse and strong opinions. For a media conglomerate such as Warner Bros. Discovery, delivering personalization across communications channels is a vital step to driving engagement. And that includes everything from a binge-worthy mini-series to a box-office match. Warner Bros. Discovery has been on a journey to create email personalization across its digital divisions. Beginning with its television network Eurosport, Warner Bros. Discovery quickly secured huge improvements in email clickthrough and engagement. With this proof-of-concept secured, it moved on to roll out similar personalization for entertainment on Discovery+: Open rate for Eurosport spiked by 72% Users with higher engagement were retained 20% higher than those with lower engagement The discovery+ show ‘Love in the Jungle’ secured a 51%...

30-second summary: Tim Ringel, CEO and Founder at Meet The People delved into why brands should tap into Zero-party data as a means to cultivating stronger consumer relationships Consumers are more willing to share their data with brands they trust and have a connection Brands need to create experiences and initiatives that will make their customers actively want to share their data Leveraging emerging tech like blockchain and NFTs may be the pick-me-up brands need to innovate Cookies are dead, or nearl y so, and much too soon for marketers who’ve become addicted to them. Third-party data has been the engine of performance marketing almost since the dawn of the Web. It can be scary as a marketer to see your third-party data slipping away. But data shared willingly by the consumer is even stronger. So how do we move beyond it for consumer insights? It’s time to look at zero-party data. It is the path to a meaningful relationship for both brands and consumers. Zero-Party data...

Black Music Month is a celebration of the substantial African American influences on music and songwriting in American culture. Each year, Pandora, the music streaming platform, honors Black Music Month with dedicated programming. In June 2022, its Black Music Month celebrations were topped off with a 3D out-of-home billboard in Times Square. Pandora worked with BCN Visuals to create this unique 3D billboard that was the first of its kind to use choreographed motion capture technology. The accompanying digital strategy made this Black Music Month celebration a triumph in ‘ phygital ’: Over eleven million impressions were generated by the billboard, live event, and social sharing Over five times the impressions were recorded for Black Music Month 2022 compared with 2021, 765% increase in listening to Pandora stations To learn more about Pandora’s Black Music Month out-of-home experience we heard from Anna Villierme, VP of Brand and Consumer Marketing at Pandora, and Davide B...

30-second summary: Digital marketing budget optimization has been a core theme in 2022, and will only become more pressing in 2023 Neal Schaffer speaks with six marketing experts and offers his own perspective to provide seven budget optimization tips He covers four easy tactical changes to action today, and three strategic tips based on data, testing, and prioritization As we enter a new year, and a potential recession, marketers everywhere are examining their digital marketing budgets. We are all seeking ways to get more marketing power with fewer dollars. There is no better time to look for fresh ideas. We should remind ourselves of what has worked in the past to find inspiration as we head into the new year. While I could blog and give you my advice, I enjoy reaching out to the amazing marketers that I know in my network to help tap into the combined wisdom of these marketers to give you different perspectives in hopes that you will find one that resonates with your specif...

30-second summary: The advertising-sponsored media model continues to win as Netflix and Apple add new advertising and sponsorship opportunities to their ecosystems While great for advertisers there is a flip side that needs to be considered from the consumer’s perspective Mark DiMassimo, Creative Chief of NYC’s leading agency, DiGo discusses the cost of bad-for-business advertising and its link to consumer behavior He also explains how the 3M approach can be mapped and actioned across the consumer journey to create positive behaviors (examples included!) Lu Chekowsky, a self-proclaimed hater of advertising, recently published a remembrance of her friend, mentor, and the closest thing the religion of creative advertising had to a saint, the late Dan Weiden. Within the piece, Chekowsky reflects that advertising is, “a business that guarantees a sunny future, but only once you’ve bought all the right things in all the right order.” Latest developments and repercussio...

‘Finger Lickin Good.’ ‘Just Do It.’ ‘Should’ve gone to Specsavers…’ The power of a well-known tagline cannot be underestimated. Capturing awareness and association with your brand in a few short words evokes familiarity and fondness in equal measure. But when you’ve been using the same tagline for twenty years, like the optical and audiology retailer Specsavers, spinning such an iconic campaign in other ways to shine a light on new services and products can be complex, particularly when your customers love your message. To boost awareness of its home visits service, Specsavers launched “I don’t go…” in a playful twist on its well-known ‘Should’ve’ tagline. Victoria Simpson-Clarke, Marketing Services Director, Specsavers, gives us a 20/20 look at the strategy behind this slogan switch-up. Pivoting from the “Should’ve gone…” slogan Former Specsavers Creative Director Graham Daldry introduced the “Should’ve gone to Specsavers” slogan two decades ago in 2002. Since then, it has been ...

Businesses worldwide are dealing with economic volatility – an environment very difficult to navigate. In the UK, the US, and some areas of Europe, the recession is top of mind for senior leaders. Brand marketers and P&L owners are facing unprecedented challenges. Inflation, supply chain disruption, and the after-effects of Covid are just some of the contributing factors that are seeing marketing budgets getting cut. While all of this is a reality for many teams, one high-growth SaaS company is convinced that cutting marketing budgets during a recession is a bad idea. Greg Dolan, chief executive of KeenDS, managed a brand portfolio through 2008 without tools or software. Reliant on legacy tools, he tried to make inferences about what to do next. Without real-time decision support, he made the call to reduce media investment and redeploy funds to trade. Not only did this strategy fail, but it also weakened the businesses’ position when the market began to recover. In a recent v...