Skip to main content

Oppo pushes into eSports after tying up partnership with Riot Games

Video game publisher Riot Games has signed a multi-year partnership with Oppo until 2024 to enhance fans live event viewing experience.

The partnership will see Oppo become the exclusive official global smartphone partner for League of Legends eSports international events: The World Championship, Mid-Season Invitational, and All-Star Event. 

As the exclusive global smartphone partner for League of Legends eSports, Oppo will have year-round activations around League of Legends global tournaments.

This is Chinese smartphone brand's debut into the eSports realm and it previously signed up as the first Asian sponsor of Wimbledon Championships.

Brian Shen, Oppo vice president and president of global marketing said: “As a consumer-centered brand, Oppo always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and Oppo; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”

Naz Aletaha, head of global eSports business development and partnerships for Riot Games said: “To be Oppo’s first eSports league partner is a powerful testament to the resonance of League of Legends eSports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game.”

Oppo previously overhauled its marketing team, promoting Alen Wu to vice president and president of global sales and Shen to his current role.

 



from News https://ift.tt/2o0nuef
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT...
27 comments
Read more

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
10 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
7 comments
Read more