Content marketing can be the key differentiator customers use to choose between you and your competitors.
Content marketing is so powerful that when compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times more leads.
So what is content marketing?
Content Marketing Institute describes content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
That's why 68% of all B2C marketers say they've used content marketing to successfully build credibility within their audience. It’s proven to work time and time again.
With the right content marketing plan, you'll be creating a sustainable marketing funnel, helping your brand to build trust and industry recognition.
So today, I'm here to help you plan and create your content with these ten content marketing ideas for your spa or beauty parlor.
Content Marketing Ideas For Your Spa's Blog
SEO and content go hand in hand. Instead of waiting for customers to stumble upon your website, you can drive traffic and potential customers with an active blog.
Did you know that businesses using blogs as part of their content marketing mix get 67% more leads than those that don't?
Not sure what to write?
Here are some simple but effective content ideas for your spa’s blog.
1. Write About Your Services
Transparency is important for buyers when it comes to trusting and buying from a brand. Visitors are trusting your website to show them all that you have to offer without having to call and search heavily on the web.
If you're not sure where to start with your blog's content, start with your business, write about all your amazing spas services.
Go in detail about what you have to offer, along with a detailed explanation on the process of each service.
Your blog can also be used for customer service. Each article about your service can be used to inform and answer queries quickly and effectively.
Spa Example: LA Spa by Le Siesta
2. Create and Share Infographics on Your Blog
Most people are visual learners; instead of reading rows of text they prefer to skim through images.
An infographic is a form of visual content marketing that helps to break down complex or detailed data in a visually appealing way that keeps the reader engaged and informed.
Visuals can improve your content
Did you know that 30% of our brains are involved in the task of visually processing information as compared to only 8% for touch and 3% for hearing.
Here’s an idea.
Turn a previous blog post, an annual report, or a survey into an infographic.
Keep in mind that the key to fantastic infographic design is to choose a layout that effectively conveys your information in an impactful way.
Here's an example of a simple spa and salon infographic from Vector Stock.
3. Spa Staff Highlights
Edelman found that more people trust a regular employee than a CEO or manager.
People want to see the smiling faces that they’ll meet once they book an appointment. When you highlight your spa’s staff it puts a face to your brand.
Spa Example: Brisa Spa
4. Spa Product Reviews
As a spa, you’ve used a variety of wellness and spa products on your customers and in your packages. Give customers the option to take home some of their favorite spa treatments and products after their appointments.
You can write an honest product review on your blog, and as an added revenue, you can give visitors the options to purchase the products on your website.
You can also provide links so customers can purchase directly from the brand. Ohm Spa has a dedicated section of their blog to all the products they supply at their spa.
5. Highlight Your Customer' Success Stories
Go beyond placing pictures of your spa and massage tables and candles on your website. Add the following elements in your article to create an engaging customer success story:
Address the challenges your customer faced
Show your brands authenticity to the client
Ease any concerns potential customers may purchasing from you
Writing about a successful customer story is an effortless way to market your brand, and proves just how effective your spa service, staff, and packages can be for potential customers.
Frescura Spa has a dedicated page for all their customer testimonials for website visitors to browse through.
6. Write How-To Guides
Everyone loves a good read, especially when it's centered around lifestyle content.
There's something about a guide that attracts people to click. It makes them feel as though all their solutions await in one large piece of content, and sometimes it does just that; other times not so much.
You could publish guides related to spa treatments and wellness like "How to Spa with Body Confidence" or "Timely's Guide to Salon and Spa Blogs: How to get it done".
Social Media Content Marketing
More than 40% of digital consumers use social media to research new brands or products.
Once followers engage with your content, they'll reach out to you. It's proven that social media users try to reach out to brands or retailers.
Content marketing on social media attracts potential buyers.
Here are some content ideas you can post on your social media pages:
7. Turn Your FAQ’s into Videos
54% of consumers want to see more video content from a brand or business they support. It's clear to see that video content is a valuable asset to any brands content marketing strategy.
The FAQ page on your website is an excellent place to inspire content for your customer, so why not turn them into videos.
Why not craft an online video marketing strategy to answer questions your audience is most likely to have?
Youtuber Spapreneur has a wide range of spa related videos you can watch to find inspiring video content and FAQ content for your audience.
8. Source Content from Influencer Marketing
Ask an influencer to create content for your brand.
Influencer marketing has been one of the best marketing tools and strategies for the past few years. You can use influencers in a wide variety of ways. One way is to partner with an influencer for a co-promotions for a discount or product launch.
Spa It Girl is a dedicated Instagram page for their influencers to share content and reviews on spas and beauty salons.
You can also take a look at Day spa magazine. They created a step by step guide on How to Integrate Top Influencers Into Your Spa's Marketing Plan.
9. Host a Giveaways or Contests
Hosting a giveaway is a great way to get UCG content for your spa. You can ask followers to enter by providing video, pictures, or tips regarding your services or why they need a spa day.
You can also collaborate with a hotel, influencer, or skincare line to make your prize worthwhile. If you're not sure what your next giveaway might be, you can also try one of these 50 Affordable Giveaway Ideas.
For example take a look at this spa giveaway with Healthwinds Spa and lifestyle influencer kait.style.
Need help with your spa contest or social media?
Book a free call to learn how our team of contest experts can help you create high converting contest today.
10. Share User-Generated Content and Reviews
User-generated content (UGC) is content created by individuals outside of your organization or business. It shows real people enjoying and using your products and services, building up your credibility while filling your content calendar for another day.
That's a win-win.
One brand known for consistently sharing UGC is Four Seasons Toronto. They're always happy to repost content from their tribe of brunchers and spa lovers.
Hello? Yes, please take their message, we’re out of office for the long weekend. What are your plans? (Photo: @riperesolution) #FSToronto #FourSeasons #LongWeekend pic.twitter.com/gVlEQKD1jn
— Four Seasons Toronto (@FSToronto) August 31, 2019
Analyze and Monitor Your Content
Once you've started posting, writing and sharing your content, you'll need to monitor it to see if you're getting a return on your investment (time or money), and yes time is also an essential investment when it comes to content marketing.
Try to create a monthly report on blog views, shares, open rates, and followers you've obtained with the help of your content. Here are smart ways to measure and monitor your content marketing efforts.
Website traffic
Find out your conversion rate from readers to paying customers. Learn how many people completed a purchase after engaging with your blog post. Keywords that readers are searching for on your blog.
Social media engagement
Track your content's reach, likes, comments, and engagements. It's been proven that the more engaged people are with a brand on social media, the higher the influence it has on the potential buyer.
Track data with Google Analytics
This tool is a marketer's go-to tool for data tailored to your business website and social media platforms. Allowing you to track not only traffic but understand your customer online behavior with goals and aggregate data reports.
Need help with Google Analytics? Here's a quick guide to setup your Google Analytics in under 15 Minutes.
Nurture Your Content Marketing Leads
Once potential customers have started the process of inquiring about your services or creating appointments, you need to nurture them until they become paying customers.
Content marketing is naturally a part of any successful marketing funnel but so is nurturing your lead. Nurturing your leads means doing the following:
*Send follow up emails *Answering social media dm’s *Online customer service (answering questions promptly) *Retargeting ads
Without following up with leads after creating content, you leave your potential customers susceptible to being swept away by your competitors.
Summary
You can use all these ideas to start publishing and posting quality content for your spa. You can also download your free social media checklist here (no email required!).
This checklist will help you with managing your social media and content effortlessly without feeling overwhelmed. Feel free to edit it, so it works best for you.
If content marketing feels like a bigger project than you're ready to take on try getting a content creator or social media manager to maintain your spa's content. A little help goes a long way.
So ready to start pushing content for your spa?
Comment below and let me know your thoughts!
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