B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads
Billboards are having a revival, here are some things you can learn from a traditional advertising method. Thanks for your advice, Brent Thomson.

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?
A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Great article, Vivian Hou.

The Key Difference Between Multivariate Testing & A/B Testing
A closer look at multivariate testing vs. A/B testing and when to use which. Thanks, Corey Wainwright via HubSpot.

Start Before You’re Ready
Action spawns courage and generates motivation, don’t wait for inspiration to strike. Thanks for you thoughts, Marie Forleo.

Ten Lessons From Mr. Rogers On How To Make Yourself Heard
Study Mr. Rogers if you want to communicate better. Thanks for the article, Chet Wade.

Common Issues Strangling B2B Branding
Some questions you should be asking yourself about your B2B brand. Great read via Business 2 Community.

How to Be a Leader Everyone Loves to Work With
Don’t be a leader who makes coming into work a challenge for your employees. Thanks for your insight, Lolly Daskal.

This Is why you need to be authentic in a fake world
A great look at the importance of being authentic in today’s world. Thanks, LaRae Quy.

A CMO’s Thanksgiving: Five Reasons I’m Thankful for Managing the Marketing Mayhem
A look at some of the commonalities between being Chief Marketing Officer of a business and Chief Meal Officer on Thanksgiving. Great analogy, Annie Reiss.

3 Powerful Ways To Foster a Data-driven Culture For Your Company
Data is at the heart of almost everything we do now, but it can be hard to navigate sometimes. Great insight, Mark van Leeuwen.

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