B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads
Billboards are having a revival, here are some things you can learn from a traditional advertising method. Thanks for your advice, Brent Thomson.

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?
A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Great article, Vivian Hou.

The Key Difference Between Multivariate Testing & A/B Testing
A closer look at multivariate testing vs. A/B testing and when to use which. Thanks, Corey Wainwright via HubSpot.

Start Before You’re Ready
Action spawns courage and generates motivation, don’t wait for inspiration to strike. Thanks for you thoughts, Marie Forleo.

Ten Lessons From Mr. Rogers On How To Make Yourself Heard
Study Mr. Rogers if you want to communicate better. Thanks for the article, Chet Wade.

Common Issues Strangling B2B Branding
Some questions you should be asking yourself about your B2B brand. Great read via Business 2 Community.

How to Be a Leader Everyone Loves to Work With
Don’t be a leader who makes coming into work a challenge for your employees. Thanks for your insight, Lolly Daskal.

This Is why you need to be authentic in a fake world
A great look at the importance of being authentic in today’s world. Thanks, LaRae Quy.

A CMO’s Thanksgiving: Five Reasons I’m Thankful for Managing the Marketing Mayhem
A look at some of the commonalities between being Chief Marketing Officer of a business and Chief Meal Officer on Thanksgiving. Great analogy, Annie Reiss.

3 Powerful Ways To Foster a Data-driven Culture For Your Company
Data is at the heart of almost everything we do now, but it can be hard to navigate sometimes. Great insight, Mark van Leeuwen.

The post B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving appeared first on Heinz Marketing.

from Blog – Heinz Marketing https://ift.tt/2LapuZX

via IFTTT

Comments

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT

Will Durex’s rebranded packaging help solve its biggest challenge?

Durex, the leading condom brand from Reckitt, recently announced its rebranded packaging for the Singapore market. The Drum spoke to Durex Singapore marketing director Justin Lee about how this refresh will reinvigorate its marketing. The new packaging includes new labels, colours and designs of the range as well as new navigation icons to help shoppers make a better choice. As a part of the month-long campaign, the condom brand will also be making its fit guide available on Shopee’s Durex official store. Having started in the UK , the rebranding is being rolled out gradually to countries worldwide and is now available in Singapore, informs Justin Lee, marketing director of Reckitt Singapore in an exclusive chat with The Drum. He elaborates on how with the new packaging, the brand hopes to find a solution to its biggest challenge: “of debunking reasons for not wearing a condom and normalizing this habit amongst the consumers.” The rebranding is part of Durex ’s year-long initiative

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur

Best Free Online Marketing Guide For Online Entrepreneur

Search This Blog