B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads
Billboards are having a revival, here are some things you can learn from a traditional advertising method. Thanks for your advice, Brent Thomson.

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?
A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Great article, Vivian Hou.

The Key Difference Between Multivariate Testing & A/B Testing
A closer look at multivariate testing vs. A/B testing and when to use which. Thanks, Corey Wainwright via HubSpot.

Start Before You’re Ready
Action spawns courage and generates motivation, don’t wait for inspiration to strike. Thanks for you thoughts, Marie Forleo.

Ten Lessons From Mr. Rogers On How To Make Yourself Heard
Study Mr. Rogers if you want to communicate better. Thanks for the article, Chet Wade.

Common Issues Strangling B2B Branding
Some questions you should be asking yourself about your B2B brand. Great read via Business 2 Community.

How to Be a Leader Everyone Loves to Work With
Don’t be a leader who makes coming into work a challenge for your employees. Thanks for your insight, Lolly Daskal.

This Is why you need to be authentic in a fake world
A great look at the importance of being authentic in today’s world. Thanks, LaRae Quy.

A CMO’s Thanksgiving: Five Reasons I’m Thankful for Managing the Marketing Mayhem
A look at some of the commonalities between being Chief Marketing Officer of a business and Chief Meal Officer on Thanksgiving. Great analogy, Annie Reiss.

3 Powerful Ways To Foster a Data-driven Culture For Your Company
Data is at the heart of almost everything we do now, but it can be hard to navigate sometimes. Great insight, Mark van Leeuwen.

The post B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving appeared first on Heinz Marketing.

from Blog – Heinz Marketing https://ift.tt/2LapuZX

via IFTTT

Comments

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT...

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...

Best Free Online Marketing Guide For Online Entrepreneur

Search This Blog