Skip to main content

The Guardian appoints marketing boss Anna Bateson as interim CEO

The Guardian has appointed chief customer officer Anna Bateson as interim chief executive. 

She replaces the newspaper group’s former chief executive David Pemsel, who announced his resignation in October.

Pemsel was set to join the Premier League in the top job but the football body announced his decision to step down from the role today (29 November) following “media disclosures" earlier in the week that made allegations regarding his personal life.

Just hours after the Premier League confirmed Pemsel's resignation, The Guardian issued a statement on Bateson's appointment as interim chief executive.

“Since joining the Guardian in 2016 and taking responsibility for our brand and reader revenues in 2017, Anna has helped us achieve impressive revenue growth, while also working closely with editorial colleagues on marketing and brand activities,” it said.

“As previously announced David Pemsel has resigned as chief executive of GMG.  We would like to express our gratitude to David for his leadership during an extremely important period for the organisation.”

As its first ever chief customer officer, Bateson had responsibility for the Guardian’s membership, subscription and contributions programmes, partnerships with technology businesses including Google and Facebook, syndication and licensing, and other consumer revenues including the Guardian’s live events.

She also oversaw all brand and marketing activity for the publisher. 

Prior to the Guardian, Bateson spent seven years Google and YouTube, where she ran global consumer marketing from its San Francisco offices. Prior to that she led brand and viewer marketing at ITV and was VP of marketing at MTV Networks.

The Guardian said that the recruitment of a permanent chief executive continues and it hopes to make a formal announcement in the New Year.



from News https://ift.tt/2R4FNv2
via IFTTT

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
10 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
7 comments
Read more

How to turn your customer feedback into a driving force for your product

30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it helps businesses grow and offer better service. Social media can help you build a positive brand image, you just need to engage with people mentioning your brand and start building relationships with influential figures in your field. Businesses tend to think that it’s better to get no reviews than to get bad ones. We at SE Ranking, have an opposing view – for us, customer feedback is always a blessing, be it positive or negative. We have developed a system of collecting, processing, and responding to user reviews that is beneficial both for us and our customers. Over the years, we’ve built an engage...
Post a Comment
Read more