4 Takeaways TurboTax Has Learned From Creating Years of Super Bowl Spots

Last year, TurboTax Live's "RoboChild" got the tweets, but a masterful integration by our consumer group marketing team earned the consequential brand engagement. Instead of an expensive one-off buzz maker, our RoboChild Super Bowl ad was the moment to amplify a key message from the TurboTax brand campaign that started long before and ended long...

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