Skip to main content

BBC asks 'Who Blinks First?' to promote Six Nations coverage

With the 2020 Six Nations games kicking off this weekend, the BBC is drumming up some national pride to promote its shared-coverage of the tournament with ITV. 

The 'Who Blinks First?' campaign is designed to capture the competition's unpredictable nature and high-pressure stakes. 

Shot on location, the portraits feature all six captains: Owen Farrell (England), Alun Wyn Jones (Wales), Johnny Sexton (Ireland), Stuart Hogg – (Scotland), Luca Bigi (Italy) and Charles Ollivon (France).

Starting directly down the lens, each refuses to blink - a tense standoff that sets the pulse racing for the kick-off this weekend. 

The films were shot by Alex Telfer on location at sites such as Murrayfield in Edinburgh and along with the TV launch, the campaign will also run across digital out-of-home, social media and radio.

James Parry, head of marketing (BBC Sport and Events), said: “We wanted the ‘Who Blinks First?’ films to get fans excited for the return of the Six Nations. It was also important to us that the campaign grabbed the attention of audiences who are new to rugby – we hope the trails encourage them to discover for themselves why the Six Nations championship is loved by so many.”

James Cross, creative director at BBC Creative, added: "We wanted to make films that grab the audience’s attention and someone staring you down certainly does that. That, coupled with rousing renditions of rugby crowds singing their hearts out we hope will inspire support for each nation as well as capturing the excitement of the Championship  in a way that’s never been done before."

: 'Who Blinks First?'

Agency:
Client:
Date: January 2020
With the 2020 Six Nation's games kicking off this weekend, the BBC is riling up some national pride to promote its shared-coverage of the tournament. 
Each year, the Six Nations never fails to ignite the passion burning in the hearts of each country that takes part. A time when all of the UK's nations come face-to-face, given Wales and England reached the final four of the Rugby World Cup in the summer, it's all to play for. 
Riding on the back of national pride, the BBC's 'Who Blinks First?' campaign is designed to capture the competition's unpredictable nature and high-pressure stakes. 
Shot on location, the portraits feature all six captains: Owen Farrell (England), Alun Wyn Jones (Wales), Johnny Sexton (Ireland), Stuart Hogg – (Scotland), Luca Bigi (Italy) and Charles Ollivon (France).
Starting directly down the lens, each is seen refusing to blink - a tense standoff that sets the pulse racing for the kick-off this weekend. 
Credits:
 
 
 
Title: Who Blinks First?
 
Client: BBC Sport
 
Agency: BBC Creative
 
ECD: Helen Rhodes
 
CD: James Cross / Tim Jones
 
Creative: Jules Middleton / Joanne Evans
 
Project Manager: Matt Totterdell
 
Head of Production: James Wood
 
Producer: Ann-Marie Small
 
Production Manager: Jess Greshoff
 
Film Production: BBC Creative
 
Director: Alex Telfer
 
Editor: Wes Wood
 
Post Production: Dock10
Tags: UK
 
 
 
 
 
 
 
Loading...

 



from News https://ift.tt/2GFnLcr
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT...
27 comments
Read more

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
10 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
7 comments
Read more